monetizing mobile apps

Monetizing Mobile Apps

Andri Yadi @andri_yadi

FOWAB 6/SparxUp Seminar, May 20, 2011

Monetizing Mobile Advertising Era

I won’t bother you with statistics!

About me about.me/andri

A movie freak

Movreak

Build a company & code for food

8 years in mobile development

The History of Mobile Devices

1988 2007 2010 ?

Motorolla 4500x! iPhone! iPad!

Before iPhone! After iPhone!

Smartphone sales to pass computers in 2012 – Morgan Stanley

Tablet sales to match desktop in 2013 – Morgan Stanley

By 2013, mobile phones will overtake PCs as the most common web access device worldwide – Merrill Lynch report

So, you’ve created apps, how to monetize them?

Direct vs. Indirect Monetization

Advertising

O!ers

Referrals

Paid apps

e/m-commerce

Digital goods

Subscriptions

Donations

Premium content/membership

In-app purchase

Going B2B: it’s a huge market

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A social mobile app around movies and cinemas

Movreak for all mobile platforms

http://itunes.com/apps/movreak/

Movreak for iOS

Movreak for Symbian^3

Movreak for Windows Phone 7

in initial development in initial development in initial development

in initial development

Monetization

Movreak Premiere (Paid App)

Movreak (Free-mium)

Variants

In-app Ads

Ticketing Goodies

Free-mium

Yes, you can be rich by

doing mobile apps

development!

Pesan Sponsor

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My company do all mobile platforms! If you think you’re awesome, either mobile developer guru or still early learner, send your awesome CV to hrd[at]dycode.com

Learn Mobile Apps Development? Join

iOS: http://www.imadcamp.org

id-ObjectiveC@yahoogroups.com

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Nokia Symbian/Qt: http://nice.or.id

http://www.dycode.com o"ce@dycode.com

@dycode

Andri Yadi | a[at]dycode[dot]com | @andri_yadi