monetizing and the mobile web

10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Mobile Publishing BusinessTitle: Monetizing and the mobile webSpeaker: Steffen Schlimmer, Head of Sales Europe – Netbiscuits GmbH

Media Port

Mone%zing and the mobile web

10. Oktober 2011 © Netbiscuits GmbH 2011 1

Risks, Challenges and

Opportuni5es of the Mobile market!

IFRA Expo Vienna 2011, October 10th

Steffen Schlimmer, Senior Sales Manager EMEA

Netbiscuits Facts


Risks, Challenges and Opportuni5es


The Mass Mobile Market


Imagine it's 1995 again when everyone wanted a website, it's the same for mobile today

The number of global smartphone shipments will reach one billion per annum in 2016, up from 302 million in 2010. Juniper Research 2011

HTML5 implementaKon on mobile devices is, as yet, both fragmented and incomplete, with the leading smartphone plaLorms showing inadequate HTML5 support. VisionMobile 2011

Google predicts that 44% of total searches for last minute giPs and store loca5ons will be from mobile devices for the 2011 holiday season.

Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, e-‐readers, media tablets and gaming products. Gartner 2011

eBay mobile users are visi5ng the mobile website 10 -‐ 15 5mes a day. In 2010, global eBay sales via a mobile device more than tripled, genera5ng $2bn (£1.27bn) in revenues, up from $600m in 2009. The figure is set to pass $4bn in 2011.

Mobile now accounts for more than 10 per cent of all purchases on eBay UK

Worldwide smartphone sales grew 74 percent year-‐on-‐year and accounted for 25 percent of overall sales in the second quarter of 2011. Gartner 2011

The Mess Mobile Market


Dozens of key players conKnue to create a fragmented market

Technology Content Delivery

Dozens of key players from web, hardware and soYware push into the mobile market and create more and more "fragmentaKon" with only 5% of PC Web mobilized!

Opera5ng System Usage on Netbiscuits


Smartphone by Region 2011

Mobile Sites which feel like Apps


Rich Internet Features

eBay uses Netbiscuits’ plaLorm to support their global mobile sites. UKlising rich UI features including the Gallery Biscuit.

Using Netbiscuits, Bild.de uses key features including video content.

CBS won the 2011 Meffys Award for Best Mobile Website. Built on the Netbiscuits plaLorm.

The Ideal Solu5on

  Complete 360 degree service access for your customers with unified sites and apps

  Cost effec5ve solu5on, re-‐use mobile web development to create apps across all plaLorms

  Hybrid Apps integrate mobile opKmized sites into Apps

  Available for all major OS including iPhone, Android, Blackberry, Win Phone 7 and Bada

  Integrate: Enhance features of your apps by interfacing with mobile device sensors

  Easy crea5on: Build touch opKmized mobile website and Netbiscuits wraps them for you in no Kme

  Save cost: One code base to publish to mobile web and apps environments


Hybrid Apps: Web + Apps = Maximum Mobile Reach

New Mobile Adver5sing Formats


Create and Deliver Cross-‐PlaLorm Rich Media Ads for Smartphones and Media Tablets

Rich Media Ads on Mobile Websites

Rich Media Ad Formats

10.10.2011 Slide 11 © 2010 Netbiscuits GmbH

Expandable InteracKve Swipe 3D Flip

Rich Media Ads on Mobile Websites

Rich Media Ad Formats – Upcoming…


Portrait-‐Landscape SKcky Peel

Rich Media Ads in Na5ve Applica5ons

Rich Media Ad Formats – Upcoming…


Jalousie IntersKKal 360° Rotator

Best Prac5ses in Media and Publishing


One Site, Mul5ple Plaeorms


Paramount Pictures

Paramount Pictures Mobile Portal. Built on Netbiscuits PlaLorm.

  One site, cross-‐plaLorm and mulKple devices

  Unified experience for consumers

Rich UI features including:

  Swipeable gallery

  Text overlays

  In-‐page video playback

Axel Springer -‐ Launched cufng egde Android Hybrid App in 5 months for +100 Smartphones, needed 9 months for iPhone

Challenge:

  Axel Springer produces two flagship German periodicals: Die Welt and Bild plus addiKonal 50 media outlets

  Growth slowed down in both print and online channel Solu5on:

  Axel Springer chose Netbiscuits in 2008   Netbiscuits enabled a feature rich mobile news site, which

included user registraKon, rich media adverKsing, billing, messaging services, social networking integraKon, video, sports, e-‐mail funcKonality, weather, and more

  Netbiscuits plaLorm used to provide cupng edge Android Hybrid applicaKon to Axel Springer (based on Mobile Site Core)

Outcome:   Traffic skyrocketed from zero to 50 million Mobile Pages since

launch and reached 200 million in 2011

  Axel Springer achieved double-‐digit growth in revenues and earnings in the first half or 2011

Mobile Web and App PlaLorm for Germany‘s Most Successful News Outlets

© 2011 Netbiscuits GmbH Slide 16

© 2011 Netbiscuits GmbH 10.10.2011 Slide 17

BILD MOBIL Mobile Publishing | News Na5ve Hybrid App (Android)

Created by

Customer BILD, an Axel Springer brand, is Germany’s biggest daily and the 4th biggest newspaper worldwide.

Solu5on • News App (Android) • NaKonal and world news • Entertainment news • Sports news • Finance and stock news • Video streams • Mobile services including weather, traffic, TV info • Digital ediKon before the day of sale • Android App Widget

Launch 2011

Market Germany, Austria, Switzerland

CBS -‐ 40% increase of reach due to beher device coverage

Challenge:

  CBS’s mobile channel was floundering, even aYer significant investment following its acquisiKon of TV.com

  In-‐house HTML soluKon was not sufficient to reach all users   Video delivery was choppy and inconsistent Solu5on:   CBS chose Netbiscuits as its mobile web plaLorm vendor in 2010

  CBS launched 5 sites on Netbiscuits plaLorm, with full episodes available for viewing in 2010 and is expanding to 10 more in 2011

Outcome:   CBS InteracKve Wins PresKgious 2011 Meffys Award for CBS.com

as Best Mobile Smartphone Website

  Traffic increased from 5 to 50 million Mobile Pages within 6 months from launch by Netbiscuits, allowing bewer cross-‐plaLorm mobile web experience across all mobile devices

Netbiscuits Powers Award Winning CBS Mobile Websites


MTV – 50% reach increased by moving onto Netbiscuits from other mobile plaeorm, launches Tablets and IPTV services

Challenge:   User experience across MTV’s properKes was below par as

a result of poor backend integraKon   Small Mobile device coverage resulted in low user

engagement and reach   MoneKzaKon challenging due to low reach and inferior

mobile site user experience Solu5on:   MTV selected Netbiscuits in 2009 and now powers more

than 50 sites on Netbiscuits plaLorm   More than 100 internally trained MTV staff develop on

Netbiscuits plaLorm   The sites deliver news, video, photo galleries, games,

social networking integraKon, voKng, quizzes Outcome:   Total traffic increased to 60 million mobile pages within 2

years

Netbiscuits SaaS PlaLorm Powers the Mobile Sites of > 50 MTV Brands and Shows


Thank You

Steffen Schlimmer Senior Sales Manager EMEA

+49 176 10036134

[email protected]


Please visit us at booth A57-‐10

Our latest device report is now available.

Download your free copy www.netbiscuits.com

monetizing and the mobile web

Technology

mobile devices

mobile website

mobile webspeaker

netbiscuits smartphone

mobile web risks

mass mobile market

mobile opkmized sites

netbiscuits facts