monetizing windows phone apps
DESCRIPTION
"Monetizing Windows Phone Apps" is the presentation i've done at the Microsoft Student Champs Meeting. Its about what business models are available to earn revenue in Windows Phone ecosystem.TRANSCRIPT
Monetizing Windows Phone Apps
Kasun KodagodaICT Undergraduate @ RUSL
Overview
• First Steps of Monetization• Business Models• What can you do?• Demos• Q&A
First Steps of Monetization
High App
Revenue
Select Best Business
Model
Market the App
Publish the App
Optimize the App
Develop App
Select the widest audience
Learn from Feedback
& Performance
Learn forNext App
Business Models
• Paid Apps
• In-App Purchase
• Mobile Ads
Mobile Ads
• Show mobile ads in your WP app
• Select the right app to display mobile ads
• Good business model for apps that are• Used Frequently
• Used for many hours per day
• Use Microsoft Ad Control
• There are many third party ad providers
Mobile AdsThird party Ad Providers
Mobile AdsBest Practices
• Don’t be intrusive
• Don’t compete with the content of the app
• Make the ad a part of the design
• One ad per page
• Set to AutoCollapse
• Use auto or manual refresh
• Trap exceptions and display your ads
DEMOUsing Mobile Ads
Paid Apps
• Traditional model.
• Can have paid+trial
• Over 90% of the highest grossing apps have trial capability enabled.
• Average conversion rate is 1-5 %
• If you are doing over 10% you are doing great.
• 2 ways of implementing trial experience.• Feature limited trial
• Time limited trial
In-App Purchase
• Only available in Windows Phone 8
• Best business model in WP8 for higher revenue
• Sell digital items inside the app
• Call “Freemium” Model
• Publish the app in Free section of the store
• Adds value through IAP
• 2 types of digital material• Consumables
• Durables
In-App Purchase
Consumables Durables
Digital items that you buy, they consume when used.
Digital items that you buy once and own forever
E.g.:• Game Credits• Weapon Ammo• Game Hints
E.g.:• Maps• Game Characters• Weapons• Game Levels• Sound Tracks
In-App PurchaseBest Practices
• Design the app with IAP in mind
• Give some functionality to the user
• Can offer multiple versions of the app
• Give descriptive details about what user is buying
Free+IAP vs. Paid+Trial
Paid+Trial
App shown
in
Managed by
Options
Support
Paid App Section
Operating System (Little development work)
Trial Only
WP 7 & 8
Free App Section (more users)
By App(Developer has more work)
Many (multiple versions, consumables, durables)
WP 8
Free+IAP
DEMOImplementing Trial Experience
What can you do?
• Keep it simple as possible
• Not very complex input operations
• Get it done in fewer taps
Create great user experience
What can you do?
• Modern is good, but don’t limit your self
• Stick to the guidelines
• Use high res images, quality audio
Create cool UI
What can you do?
• First 2 lines of the description is important
• List out features of the app
• Add update details
• Upload good screen shots
• Create an attractive icon
• Don’t forget to upload a background image
Attractive marketplace details
What can you do?
• Rating, Feedback prompts• But, DON’T nag them
• Crash reports
• Entice the user to give feedback
Implement feedback mechanisms
What can you do?
• Add features
• Fix bugs and crashes
• Update often
• Test your app on multiple devices if possible• Use Nokia RDA (Remote Device
Access)
Monitor and react to feedback
What can you do?
• Live tiles
• Lock screen notifications
• Lock screen images
• Toasts etc.
Use what WP has to offer
What can you do?
• Reach a bigger market
• Speak to users in their own language
• Very easy to implement• E.g. Multilingual Toolkit from Microsoft
Localize your app
DEMOLocalizing your WP App
What can you do?
• Facebook pages, tweet
• Post on WP groups on Facebook
• If people are talking about your app, reach out to them
• Drop the price once in a while
• Get in to dev communities like Nokia Dvlup
Do promotion of your app
Q&AKasun [email protected]/kasun.kodagoda
See Ya!!!
China
Latin America
US & Canada
Germany, France, UK
Europe
India
Other
App Downloads
English
Mandarin
Spanish
Russian
Italian
Others
Primary User Languages
Some Important Stats…
* For the calendar year of 2013