mochi & metro

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Research Methodology

MOCHIMETRO

Swapnil Dugad (P-37) Swapnil Ghatol (P-40)

Sunit Sarode (P-34) Kamlesh Mahajan (P-11)

Disha Bhat (P-48) Ananya Auti (P-51)

Preksha Parakh (P-23)

MMSIInd Sem.Parashar

What is Research Methodology?

• The system of collecting data for research projects is known as research methodology.

• Research Methodology defines research as a scientific and systematic search for pertinent information on a specific topic. In fact, reasearch is an art of scientific investigation.

• Some important factors in research methodology include validity of research data, Ethics and the reliability of measures most of your work is finished by the time you finish the analysis of your data

Types of Research:

Descriptive Research

Analytical Research

Conceptual/Experimental Research

Exploratory Research

Objective:

To know the Customer Preference for footwear between mochi and metro.

Data Collection:

• SECONDARY SOURCES

• PRIMARY SOURCES

Primary Data

• Primary data – data you collect• Primary Data – Examples1. Surveys2. Focus groups3. Questionnaires 4. Personal interviews5. Experiments and observational study

Secondary data • Secondary data – data someone else has

collected• Examples =

1. Internet

2. Vital Statistics – birth, death certificates

3.Hospital, clinic, school records

4. Private and foundation databases

5. City and county governments

6. Federal agency statistics

Research Process: Problem Definition Objectives of the research Research Design Data collection Data analysis Interpretation of results Validation of results

Company Profile:

• Est. in 1947

• Countrywide network

• Presence in more than 32 Cities

• Main Market: India

North America, Mid East, Western

Europe

• Est. in 2000

• Main Market: India

• Mainly Famous for Footwear &

Footwear Accessories, Handbag,

Wallets, Belts, Socks, etc.

Product & ServicesMETRO

• Mainly Famous for Leather Footwear

Ladies & Gents Shoes, Sandals, Chapals And Coat Shoes as well as Traditional Shoe

• Main Customers: Leather users, Leather goods stores, leather goods trading companies

• Online Shopping Service

MOCHI• It always attract to customer by

giving them discounts.

• Main Customers: All age group People

“Bachpan se Pachpan tak”

How many Customer select Mochi & Metrofor Design & Price ?

Metro Mochi

What you like in Metro shoes ?

What you like in Mochi Shoes ?

According to you which is most preferred footwear Brand ?

Rate after Sales & Service of Mochi:

Rate after Sales & Service of Metro:

Rate the durability of Mochi:

Rate the durability of Metro:

Rate Product Safety of Mochi:

Rate Product Safety of Metro:

Chi- Square Test

• Chi-squared test-to determine the relationship between variables

Formula: X2 = ε(Oij- E

Oij = observed frequency of the cell in ith row and jth column

Eij = expected frequency of the cell in the ith row and jth column

MOCHI V/S METRO

Design Price Total

MOCHI 38 26 64

METRO 26 38 64

Total 64 64 128

X2 = ε(Oij- E

Hypothesis

• H0 :Mochi is as good as Metro in terms of customer preference

• H1 :Mochi is better than Metro in terms of customer preference

MOCHI V/S METRO

Observation (O)

Expected Frequencies (E)

(O-E) (O-E)2 (O-E)2/E

38 19 32 1024 3226 13 32 1024 3226 13 32 1024 3238 19 32 1024 32

X2cal = 128

Tabular Value Calculation

• Degree of Freedom = (c -1) (r-1)

Where, C : Number of Columns

r : Number of rows

Degree of Freedom = (2-1) (2-1)

Degree of Freedom = 1

At 10% Level of Significance,

X2tab = 2.71

Solution

X2cal = 128

X2tab = 2.71

So, X2tab < X2

• Therefore, H0 is rejected, Which means there is significant difference between the customer preference towards MOCHI and METRO.

MOCHI V/S METRO

Pattern Uniqueness in design

Price Colourcombination

MOCHI 21 20 14 9 64

METRO 15 25 14 10 64

Total 36 45 28 19 128

X2 = ε(Oij- E

Hypothesis

• H0 :Mochi is as good as Metro in terms of pattern, uniqueness in design, price and color combination

• H1 :Mochi is better than Metro in terms of pattern, uniqueness in design, price and color combination

MOCHI V/S METROObservation (O)

Expected Frequencies (E)

(O-E) (O-E)2 (O-E)2/E

21 18 3 9 0.5015 18 -3 9 0.5020 22.5 -2.5 6.25 0.2725 22.5 2.5 6.25 0.2714 14 0 0 0.0014 14 0 0 0.00

9 9.5 -0.5 0.25 0.0310 9.5 0.5 0.25 0.03

X2cal = 1.592

Tabular Value Calculation

• Degree of Freedom = (c -1) (r-1)

Where, C : Number of Columns

r : Number of rows

Degree of Freedom = (4-1) (2-1)

Degree of Freedom = 3

At 10% Level of Significance,

X2tab = 6.25

Solution

X2cal = 1.592

X2tab = 6.25

So, X2tab > X2

• Therefore, Ho is accepted, Which means there is no significant difference between the customer preference towards MOCHI and METRO.

Recommendation for MOCHI

• Website to connect with customers• More experimentation with bright colours• Durability aspect• More designs in Formal Collections

Recommendation for METRO

• Need to improve shop floor and after sales service

• Offers like “purana do, naye pe discount lo”

• Provisions for XL and special sizes• Collection should be changed frequently.

• Time constraint• People give fake answers• Lack of seriousness

Limitation:

LEARNING’S

WEBLIOGRAPHY

• www.metroshoes.net

BIBLIOGRAPHY• RM- Paneer Salvum

METRO MOCHI

Thank YouMOCHI

mochi & metro

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