comfy suggested cooperation to mochi media
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Comfy suggested cooperation to Mochi MediaTRANSCRIPT
Suggested collaboration
Overview
• Comfy is a leading and award winning publisher of flash based
edutainment preschool games with a catalog of 14 titles in 23
languages, including motion detection based edutainment games.
• Moms are a significant demographic segment for the casual games
industry*.
• Comfy can offer its Mochi Media to extend it‟s product offering with
games for moms to play along with their toddlers.
• Comfy can also offer a gamepad device (the “Comfy gamepad”) that
can enhance child‟s gaming experience, independence & playability (just like a steering wheel for driving game or a guitar device for „Guitar Hero‟ game).
• Comfy can accommodate to Mochi Media‟s marketing and
monetization needs with a variety of business models.
* 76% from world wide casual gamers are females (source: www.emarketer.com)
Mr. Shachar Erez – Chairman
Managing partner in Evergreen, one of Israel's largest VCs. Former President & CEO of Nur Macroprinters (NASDAQ: Nurm)
Main Share Holders
Mr. Yoav (Hillel, & Naftaly) Merari
Well-established entrepreneurs, first investor in Comfy
Mr. Shahal Shai – Founder & CEO
Mr. Dov Moran
Founder of Modu, Founder and former president of Msystems and the inventor of the flash memory. The company was acquired by Scandisk in a 1.55 Billion USD deal in 2006.
Awards
Is the demography there for young kids?
Yes, Yes, Yes!
, Matt Carmichael, www.adage.com% of Toddlers Have Used a Smartphone', 25Source: 'Stat of the Day:
August 4, 2011
Gen X - 30-40 years old
Gen Y - 20-30 years old
Comfy content offering (ages 1 -5)
Loads of learning & fun with Rich library of games for
mom & dad to play along with their
baby/toddlers/preschool & for the kids to play
independently.
The educational interactive game pack is multi lingual
(23 languages!) and has a multi-level capability so the
child can progress in his own pace. Comfy’s award
winning content and themes teaches the child in an
interactive fun way!
starting with basic concepts like Shapes, music,
vocabulary, numbers & colors to advanced skills like
social concepts, decision making, self-confidences,
cause & effect problem solving and much more.
Comfy content offering (ages 4 – 8)
Musical game Recycle game Sorting game
Math game Spelling game
Fun, learning in motion experience with games that teach the child
numbers, spelling, nature, recycling, music and more. The difficulty
levels enabling the child to progress at his own pace while coping with
gradually increasing challenges.
Conversion flow
• Dedicated game section: “educational games for toddlers” or “educational
games to play along with your toddler” features in the game portal.
• Seven day full & free access to Comfy‟s game set (after short registration) by
using a virtual keyboard, at www.Comfyland.com/online
• Game experience with Comfy‟s ages & stages driven educational streaming
content either by moms playing along with their toddler or toddlers playing
independently (with dedicated Gamepad device).
• Choice of three subscription packages after trial period is over.
• Up sale Option of buying a real gamepad.
• Delivery of the gamepad to customer within 7 days in every territory.
Suggested Collaborations:
digital content distribution only
• Co-branded – Mochi Media will feature the Comfy game set. Comfy
will manage the provisioning & monetization and will deliver
commission from monetized customers to Mochi Media.
• Co- operation – Mochi Media will manage the customer & Comfy will
manage the operational part & monetization. Comfy will deliver
commission from monetized customers to Mochi Media.
• White label – Mochi Media will manage the customer, provisioning
& monetization and will deliver commission to Comfy.
Suggested collaborations:
digital content & Gamepad distribution
• Co-branding– Mochi Media will feature the Comfy game pack. Comfy will
manage the provisioning, monetization & product supplement and will deliver
commission from monetized customers to Mochi Media.
• Co- operation –Mochi Media will manage the customer & Comfy will manage
the operational part & monetization. Comfy will deliver commission from
monetized customer to Mochi Media.
• Content white label – Mochi Media will manage the customer including
provisioning & monetization. Mochi Media will also provide shipping address to
Comfy & Comfy will supply the gamepad to customer. Mochi Media will deliver
commission to Comfy.
• Content white label + fulfillment – same as the above with the addition of Mochi
Media stocking gamepad and supplying them to end customer.
Thank you!