mobilize the enterprise - why ux matters

Wim JanssensSenior UX Designer

@wjanssenswim.janssens@monkeysh

ot.be

http://nl.wikipedia.org/wiki/Martin_Cooper_(uitvinder)

http://bgr.com/2013/01/18/samsung-galaxy-fonblet-rumor-295514/

Why UX matters

Cleverness is in the concept, not the execution

Age of features

Age of experiences

A methodology

DIVERGENCE

CONVERGENCE

DIVERGENCE

CONVERGENCE

Step 1: Discover & inspire

Touch

Accelerometer

Speech/Sound

Camera

Social

GeolocationInspire

Discover

Step 2: User & taskanalysis

Good news!

http://www.gva.be/nieuws/media-en-cultuur/aid1359380/jan-becaus-weigert-nog-langer-nieuwsanker-te-blijven.aspx

Focusgroups Observations

Step 3: Map the journey’s

Pre-experience

ExperiencePost- experience

The customer journey

Step 4: Try & refine

http://leanstartupfrance.com/

Why UX matters?

- Create buy-in from all stakeholders- Get ideas through co-creation- Get one under the belt and build on

experience- Applications that people WANT to

use

www.monkeyshot.be

@wjanssenswim.janssens@monkeysh

ot.be

Thanks!