mobile track

m-­‐commerce  

Daniel  Rabinovich  @drabinovich  

10’’  –  Who  we  are  MercadoLibre is the largest e-commerce & payments

platform in Latin America, and 8thth in the world (ComScore).

•  Went Public in 2007 (NASDAQ: MELI)

•  13 countries / #1 in every market

•  60MM users / 52k professional sellers (Nielsen)

•  USD 4.8BN Gross Volume (2011)

•  USD 1.3BN Payments Volume (2011)

Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

Mobile  >  PC      

Source: Bussines Insider

Smartphone  penetraEon  

Source: Bussines Insider

Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

Pla@orm  war  

Source: Bussines Insider

iOS  is  where  the  money  is  

Source: Bussines Insider

HTML5  is  geKng  close…  

…but  naEve  is  sEll  superior  

NaEve  vs  The  Web  NaEve  •  BePer  UX  •  Faster  Web  •  Deployment  freq  •  Cost-­‐effecEve  

Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

Open  Pla@orm  as  a  foundaEon  MELI  

ProperEes  Mobile  Apps  

Desktop  Apps  

3rd  Party  WebApps  

Back  Office  

One  common  API  

NaEve  app      

Pla@orm  coverage       Inhouse Via partners

Mobile  Web  Site  

Mobile  web  as  a  landing  

Summary  

NaEve  

Web  

Payments  

Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

Social  +  Mobile  =  Local  (SoLoMo)  

Helping  brick&mortars…  

…or  hurEng  brick&mortars  

Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here  

Device  capabiliEes  

Input  mechanisms  

Augmented  reality  

Thank  you!  @drabinovich