mobile: the next frontier
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mobile the next frontier
mike ellis // museumnext // 30th April 2010
my mum
I am Mike Ellis
I have spent about ten years on the web
I am a generalist, strategist, social(web)ist
I work for a not for profit IT company called Eduserv
L = ((friday + end of day) x overload)
1_______________________________
+ (mobileisquitesexy x nocomicsans)
5
geek test
hardcore geek
http://xkcd.com/327/
amateur geek
http://www.neologies.net/2007/03/html-tattoo.html
(awake?)
http://boingboing.net/2006/11/02/hilarious-piechartvi.html
I’ll be talking about…
• why now for mobile • some stats• how to “do” mobile• some examples
“ Our preliminary approach: Activate the world. Provide hundreds of wireless computing devices per person per office, of all scales”
Xerox PARC, 1996http://sandbox.xerox.com/ubicomp
why now?
yes, but..
..only now (14 years later) are we finally beginning to see a convergence of various factors…
devices
locationnetwork
services
content
awareness
devices
networks
content
http://www.flickr.com/cameras
services
location
awareness and marketing
facts ‘n’ figures
“The speed and scale of the world's love affair with mobile phones was revealed yesterday in a UN report that showed more than half the global population now pay to use one.”
The Guardian, 3rd March 2009http://www.guardian.co.uk/technology/2009/mar/03/mobile-phones1
the rise of the smartphone
http://gs.statcounter.com/#mobile_browser-GB-monthly-200812-201004
top mobile OS in UK
iPhone + iPod Touch
BlackBerryNokia / Sony Ericsson / Samsung
..and worldwide
http://bit.ly/cNvDSV
…compared to desktop
April 2010: 2.18%
http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-200812-201004
app market size
gigaom.com : http://bit.ly/X57SO
the options
why mobile?
intimate
always carried
contextual
always on
ubiquitous
multi-sensory
parallel
use case differences
desktop mobile
30 minutes 30 secondsPlanned UnplannedSit forward Sit backTime No timeCreating ConsumingFocus Multitask
Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008
some experience types
Visit:
...“on the way to the museum”
...“engaging with the objects”
Non-visit:
Also - engaging with the objects!
gaming
..but how do you actually “do” it...?
1. Adapt your existing site, or part of it
2. Have a distinct and separate mobile site
(example: powerhouse museum)
3. Build an App
Brooklyn...
National Gallery
http://bit.ly/9vVYJP
= £1.79From MW paper, roughly:> avg 17,600 downloads per week when free
> avg 1,360 downloads per week when paid
> Estimated revenue: £44,350 (after Apple)
Gaming...
http://www.sciencemuseum.org.uk/launchpad/launchball/
3b. Build an app (without building an app)
Build apps with existing skills:
- Titanium Appcelerator
- PhoneGap
- Adobe CS5
- Next generation of Adobe AIR ?
4. Build a mobile web app
5. Don’t forget….
is there a final thought?
making use of capability
..but balancing with ubiquity
SMS: 100%Browser (including WAP): 95%MMS: 80%Camera: 73%Modern browser: 71%Bluetooth: 64%WIFI: 19%
revisiting location
thing
person
radius ofopportunity
radius ofinterest
http://www.slideshare.net/pgolding/situational-web
location doesn’t require location capability!
all of these things are incoming for location
• more devices with GPS
• more common use of QR and other codes
• RFID (in-built to devices)
• More accuracy
• Someone, at some point, will crack internal waypointing...
thanks to flickr people
Next frontier http://www.flickr.com/photos/wolfgangstaudt/2242685012/iphone http://www.flickr.com/photos/williamhook/2830319467/convergence http://www.flickr.com/photos/bigberto/4045789444/hands http://www.flickr.com/photos/gi/2879088619/kid on phone http://www.flickr.com/photos/derekolson/2426200855/network http://www.flickr.com/photos/cushinglibrary/3877849907/wc http://www.flickr.com/photos/cijmyjune/163533194/you are here http://www.flickr.com/photos/angermann/164830577/photo op http://www.flickr.com/photos/dantaylor/43983289/charts http://www.flickr.com/photos/nathanmac87/4415951740/half the world http://www.flickr.com/photos/wwworks/440672445/minifigs http://www.flickr.com/photos/levork/2250190008/road ahead http://www.flickr.com/photos/blackcustard/425248582/remember http://www.flickr.com/photos/pagedooley/3637831773/crow http://www.flickr.com/photos/peasap/1303101703/stool http://www.flickr.com/photos/evilerin/3331451077/letter http://www.flickr.com/photos/darwinbell/286644213/
thanks for listening!eduserv.org.uk
slideshare.net/dmje
electronicmuseum.org.uk
@m1ke_ellis
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