mobile the next frontier

mike ellis // museumnext // 30th April 2010

my mum

I am Mike Ellis

I have spent about ten years on the web

I am a generalist, strategist, social(web)ist

I work for a not for profit IT company called Eduserv

L = ((friday + end of day) x overload)

1_______________________________

+ (mobileisquitesexy x nocomicsans)

5

geek test

hardcore geek

http://xkcd.com/327/

amateur geek

http://www.neologies.net/2007/03/html-tattoo.html

(awake?)

http://boingboing.net/2006/11/02/hilarious-piechartvi.html

I’ll be talking about…

• why now for mobile • some stats• how to “do” mobile• some examples

“ Our preliminary approach: Activate the world. Provide hundreds of wireless computing devices per person per office, of all scales”

Xerox PARC, 1996http://sandbox.xerox.com/ubicomp

why now?

yes, but..

..only now (14 years later) are we finally beginning to see a convergence of various factors…

devices

locationnetwork

services

content

awareness

devices

networks

content

http://www.flickr.com/cameras

services

location

awareness and marketing

facts ‘n’ figures

“The speed and scale of the world's love affair with mobile phones was revealed yesterday in a UN report that showed more than half the global population now pay to use one.”

The Guardian, 3rd March 2009http://www.guardian.co.uk/technology/2009/mar/03/mobile-phones1

the rise of the smartphone

http://gs.statcounter.com/#mobile_browser-GB-monthly-200812-201004

top mobile OS in UK

iPhone + iPod Touch

BlackBerryNokia / Sony Ericsson / Samsung

..and worldwide

http://bit.ly/cNvDSV

…compared to desktop

April 2010: 2.18%

http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-200812-201004

app market size

gigaom.com : http://bit.ly/X57SO

the options

why mobile?

intimate

always carried

contextual

always on

ubiquitous

multi-sensory

parallel

use case differences

desktop mobile

30 minutes 30 secondsPlanned UnplannedSit forward Sit backTime No timeCreating ConsumingFocus Multitask

Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008

some experience types

Visit:

...“on the way to the museum”

...“engaging with the objects”

Non-visit:

Also - engaging with the objects!

gaming

..but how do you actually “do” it...?

1. Adapt your existing site, or part of it

2. Have a distinct and separate mobile site

(example: powerhouse museum)

3. Build an App

Brooklyn...

National Gallery

http://bit.ly/9vVYJP

= £1.79From MW paper, roughly:> avg 17,600 downloads per week when free

> avg 1,360 downloads per week when paid

> Estimated revenue: £44,350 (after Apple)

Gaming...

http://www.sciencemuseum.org.uk/launchpad/launchball/

3b. Build an app (without building an app)

Build apps with existing skills:

- Titanium Appcelerator

- PhoneGap

- Adobe CS5

- Next generation of Adobe AIR ?

4. Build a mobile web app

http://bit.ly/8I7ZBI

nextstop.com

5. Don’t forget….

is there a final thought?

making use of capability

..but balancing with ubiquity

SMS: 100%Browser (including WAP): 95%MMS: 80%Camera: 73%Modern browser: 71%Bluetooth: 64%WIFI: 19%

revisiting location

thing

person

radius ofopportunity

radius ofinterest

http://www.slideshare.net/pgolding/situational-web

augmented reality

http://bit.ly/c0N098

location doesn’t require location capability!

all of these things are incoming for location

• more devices with GPS

• more common use of QR and other codes

• RFID (in-built to devices)

• More accuracy

• Someone, at some point, will crack internal waypointing...

thanks to flickr people

Next frontier http://www.flickr.com/photos/wolfgangstaudt/2242685012/iphone http://www.flickr.com/photos/williamhook/2830319467/convergence http://www.flickr.com/photos/bigberto/4045789444/hands http://www.flickr.com/photos/gi/2879088619/kid on phone http://www.flickr.com/photos/derekolson/2426200855/network http://www.flickr.com/photos/cushinglibrary/3877849907/wc http://www.flickr.com/photos/cijmyjune/163533194/you are here http://www.flickr.com/photos/angermann/164830577/photo op http://www.flickr.com/photos/dantaylor/43983289/charts http://www.flickr.com/photos/nathanmac87/4415951740/half the world http://www.flickr.com/photos/wwworks/440672445/minifigs http://www.flickr.com/photos/levork/2250190008/road ahead http://www.flickr.com/photos/blackcustard/425248582/remember http://www.flickr.com/photos/pagedooley/3637831773/crow http://www.flickr.com/photos/peasap/1303101703/stool http://www.flickr.com/photos/evilerin/3331451077/letter http://www.flickr.com/photos/darwinbell/286644213/

thanks for listening!eduserv.org.uk

slideshare.net/dmje

electronicmuseum.org.uk

@m1ke_ellis