mobile seo in 2016 and beyond

The future of Mobile SEO in 2016Roy Hinkis – Head of SEO & Digital Marketing Evangelist at SimilarWeb Twitter: @royhinkisLinkedIn: http://www.l inkedin.com/in/royseo

We Measure the Digital World

Every Website Traffic Trends Desktop & Mobile

Referring Traffic

Keywords

Advertising Analysis

Popular Pages

Every App Downloads estimation

Active Users

Engagement per app

Retention Analysis

App store optimization

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200+ Countries

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Accelerated Mobile Pages – (AMP)

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What is AMP?

Accelerated Mobile Page is designed to load content lightning-fast. It does this in many ways, including allowing only asynchronous scripts, sizing all resources statically and keeping all third-party JavaScript out of the critical path. The result? An extremely lightweight web page that loads incredibly fast.

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How AMP looks in Google Search?

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How AMP looks in the back-end?

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Who is Google AMP for?

For now only publishers should focus on the AMP implementation

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Why speed matters in mobile?

40% of people abandon a websites that takes more than 3 seconds to load!

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Facebook instant articles

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Mobile Web vs Mobile Apps

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Mobile web versions

o Responsive o Dynamic Serving o Separate URLs

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The usage patterns

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What are the leading mobile apps right now?

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The domination of the leading mobile apps

Facebook #1 in play store – current installs 68.38%

Clash of kings #150 in play store – current installs 0.67%

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App Indexing

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What is app indexing?

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Why app indexing?

• App-indexing is a ranking factor (if users install an app, they want to use it)

• Apps are a long-term investment • Not all sites are suitable for apps

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App-only content

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How is app-only content indexed differently?

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The new long tail landing page for mobile

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Say hello to the app indexing API!

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Say hello to the app indexing API!

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Measure mobile engagement stats

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Keyword Research & competitive intelligence

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See which apps are competing with you on the same keywords

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Find new keywords opportunities

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See who are the leading apps in your industry

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Think about new markets

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Retention VS competing apps

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Traffic channels

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The future is already here

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Thank You!

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Roy Hinkis@royhinkisroyh@similarweb.com