Intro To Mobile SEOBy @jacob_lial From @greenlaneseo

Table Of Contents

1. Mobile in 20152. Responsive Design3. Not responsive, Not a problem4. Site Speed5. Local SEO6. The mobile friendly SERP tag

Last year in Mobile

Source:http://www.insequent.com/wp/top-5-mobile-digital-marketing-trends-2016/

Go Responsive

1. Build the site for Mobile first, then build for desktop.

Case Study

Go Responsive

2. Configure for fingers

Pagespeed Insight Findings

Mobile Site Issue

Not responsive, Not a problem● Use the rel=”alternate” tag to declare the

desktop & mobile versions● Use the rel=”canonical” tag to declare the

desktop as the original version

● Make sure that touch targets are optimized

Site Speed

1. Imagesa. If you are on WP use WPsmushit plug in.

i. Greenlane jumped 7 points on PSI by simply using this plugin

2. Leverage browser caching3. Enable Gzip compression

a. Requires HTC access or access to server admin files.

Shameless Plug:http://www.greenlaneseo.com/blog/2016/01/what-googles-page-speed-insights-just-isnt-telling-you-and-how-to-get-better-results/

Local SEO

● Set up/Claim your Google My Business ● Have your name, address and phone

number in the footer on every page● Schema ● Reviews

○ Yelp○ Google

● Social Media

Mobile Friendly SERP Tag

● Avoids software that is not common on mobile

devices, like Flash

● Uses text that is readable without zooming

● Sizes content to the screen so users don’t have to

scroll horizontally or zoom

● Places links far enough apart so that the correct

one can be easily tapped

Tool: https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly

What not to do

Video Source:http://searchengineland.com/trick-google-thinking-youre-mobile-friendly-231328 Google Blog about app interstital: https://googlewebmastercentral.blogspot.com/2015/09/mobile-friendly-web-pages-using-app.html

Lets recap.

1. Use responsive and build the site for Mobile devices firsta. Build for mobile devices first, desktop secondb. Configure for fingers, not for pointers

2. Use rel=”alternate”, and rel=”canonical” tags correctly if your mobile site exists on its own subdomain

3. Optimize Local SEO4. Optimize site speed so the site loads within 2

seconds on Mobile 5. Obtain the mobile friendly SERP tag

Follow me on Twitter: @Jacob_Lial

Connect with me on Linkedin:www.linkedin.com/in/JacobLial