mobile monday brussels: solomo - tcs digital world

@patrickbosteels

soLOmomake mobile useful – Mobile Monday Dec 12 2012

@patrickbosteels

www.tcsdigitalworld.com

30 co-workers

5 countries

5 locations: Brussels - London

Paris - Amsterdam - Timisoara

“we develop your idea in the digital world”Focus on Mobile Cross platform

@patrickbosteels

Consumer facing Brands

“I Love Beer”

@patrickbosteels

key customers

@patrickbosteels

LBS Location Based Service

Assisted GPS

GSM

IPS

@patrickbosteels

Accuracy

• 1 - 50 m: RFID - Sonar / Ultrasound - GPS, AGPS - WiFi-Network positioning e.g. RADAR – Bluetooth - NFC

• 50 - 500 m : WiFi AP ID - Cellular-Network positioning

• 500m - 5 km: Cell ID

• 5 km + : IP address

@patrickbosteels

Google IPS

• Google Maps 6.0 -> IPS, upload floor plans to the Maps database

• Google claims 5-10m accuracy indoors - venue owners place wifi tracking nodes stations inside the buildings

@patrickbosteels

Palm VII, released in 1999.ZIP code-level positioning information: Weather.com app from The Weather Channel, TrafficTouch app from Sony-Etak / Metro Traffic.

@patrickbosteels

No hype

QR code

NFC

Context-aware Mobile Services

@patrickbosteels

NFC

Near Field Communication4 cm or lessoperates at 13.56 MHz and at rates ranging from 106 kbit/s to 848 kbit/s

Old stuffNokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004

Big players are in: Google/Android, WP7, Samsung, Nokia…

@patrickbosteels

Social Media -> GlobalMobile -> Local

@patrickbosteels

@patrickbosteels

@patrickbosteels

@patrickbosteels

SCVNGER

Buffalo Wild Wings• all 730 of its locations • a 12-week campaign leading

up to March Madness. • thrive on competition,

community and games. • first 3 weeks, nearly 30,000 players. Ended with 184,000

players at 730 BWW locations.• 100 million social impressions via Facebook and Twitter!• 1 in 3 users played multiple times

@patrickbosteels

Starting with location - loyalty

NFC in the shop and at the dentist:• Information• Loyalty• Coupon• Context awareness• Insights

@patrickbosteels

Location = Local

@patrickbosteels

Retailers awake

Mobile marketing will be the base of CRM for the future retail?

@patrickbosteels

M-commerce

@patrickbosteels

Mobile is the new bank platform

With a new interface -> like Kinect, face recognition etc

&

• Crowdfunding, peer-to-peer loans. • The bank as a middle man is over.• Google has over 200 bank licenses worldwide.• Amazon.com in September 1999 -> 1-Click

@patrickbosteels

the Bank

Google’s CEO Larry Page: “The perfect search engine,” says Page, “would understand exactly what you mean and give back exactly what you want”.

“This was the power behind Google’s early success obviously,but we could easily paraphrasethis for banking — the perfect bank would understand what you need and give you exactly what want …”.

@patrickbosteels

Tap your Music

In store

Poster

@patrickbosteels

@patrickbosteels

Just do it...

R&D projects we are involved in:

• empathic and context aware systems• Internet of services / things - all around mobile• ict for smart cities 

@patrickbosteels

NOW

Try a lot and work hard(er)

@patrickbosteels

Q&A

Thanks for your time.

Have a remarkable day !