mobile marketing presentation

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thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.

TRANSCRIPT

Mobile Marketing

April 13, 2011

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Howdy!

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Themes::

Always On Delivery User Interface Internet of Things Heads Down Culture

Marketing Integration::

MOBILE INTERACTIVE

FLASH

PRINT

DESIGN

PUBLIC

RELATIONSADVERTISING

VIDEO

SOCIAL

MEDIA

EVENT

MARKETING

PACKAGE

DESIGN

NAMINGWEB DESIGN

LOGO DESIGN

INTEGRATED

MARKETING

Apps, SMS, Sites, QR, Video, Pictures, Social, Search, Location, Video, etc.

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Interaction with content has changed greatly over the past year with the rising use of social networking, mobile applications and video.

“Don’t tell me, show me.”

Video killed the owner’s manual::

Application Usage for Mobile Phone Users

Always On Delivery::

Source: web.resourceshelf.com

Most Important Mediums for

Accessing Breaking News

Mashable/Mobile

Handmark 2010 Survey

Always On Delivery::

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Users expect consistency and ease of use in BOTH their desktop and mobile experiences

If you build it WELL, they will come

User Interface::

User Interface for

Mint.com

User Interface::

User Interface for

foursquare.com statistics

User Interface::

Mobile Websites for Various SmartPhones

Interface Frontiers::

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You transmit data about yourself whether you know it or not.

“Online = Offline”

Internet of Things::

Nike+ Interactive Running Shoes

Internet of Things::

Heads Down Culture::

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47% of US teens say their social life would end or be worsened without their cell phone

57% credit their mobile device with improving their life

Four out of five teens (17 million) carry a wireless device (40% increase since 2004)

Generation “C”::

Source: Harris Interactive

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Always On Delivery User Interface Internet of Things Heads Down Culture

Recap::

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Thank you!

Jason@thundertech.com

@jasontherrien

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