presentation on rural mobile marketing
TRANSCRIPT
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EXECUTIVE SUMMARY
Fantastic 4 India ltd is set up by 4
techno entrepreneurs who found
opportunity to introduce cheap and
compatible mobile in rural markets. The motto of starting this scheme of
introducing mobile in rural market is
targeting middle class customer.
They found the basic necessity of
mobile in rural area and on the basis of
that they launched the mobile.
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CONTINUE
The company had surveyed some of the rural areas to
know the basic requirements of the customer in rural
market.
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SITUATION ANALYSIS
Customer
As in the rural area people are not very much
aware about the technology so due to that some
company charges more money for less numberof services so to bring the awareness among the
customer fantastic 4 India ltd is launching a
cheap and mobile compatible in rural market.
company also does a huge amount of
advertisement to create awareness among the
people.
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CompetitorsFantastic 4 India ltd comes with
a unique features at cheaper
price. there are some well
established company like
nokia,LG,lava,micromax,etc but
they are not comparatively good
in price and features then ourcompany. So it may be
happened that these company
can lose their sale up to greater
extent and they will try tobreakdown fantastics market
which is somewhat difficult.
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Company
Fantastic 4 India ltd was established in the year
of 2001.the company was established by 4techno entrepreneurs with capital of 200 cores
out of which more then 120 cores were
contributed by the promoters. the capacity of
the company to producing the mobile is 2500units per day.
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Context
The company has created its good image
in the market so the company is having
huge number of customers in the market.
Due to this growth rate of a company is
also increasing every year. The current
growth rate of company is 18% and it is
increasing day by day.
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MARKET OPPURTUNITIES
AND ISSUES
The good opportunity company has having is that
there are no such competitors who can give the better
product as compared to fantastic 4 India ltd till now.
The other main opportunity for the company is its
unique product.
The another opportunity for the company is its
distribution channel.
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OBJECTIVE
The company was started with low production
capacity and later on it increased.
The company has started his production with capacity
of producing 300000 units per year which hasincreased to 500000 units.
The companys objective is to take this production
capacity up to 700000 units in the next two years.
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MARKETING STRATEGY
To provide a good quality product at cheaper
price.
Providing best services after sales to the
customers.
Providing the valuable product to the customer.
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TARGET MARKET
The company is targeting only rural market in
the selected cities and for that company had
tied up with 3 large retail companies.
About 10% to 20% of the production will be
used for the brand building and testing local
channels.
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POSITIONING
Fantastic 4 ltd will position itself as value for
money brand because the company is
providing reliable and trustworthy product.
Therefore the company appeals will be with
you always.
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MARKETING MIX
Product
After serving the product and services in
the urban market fantastic 4 ltd is now
launching its product in the rural market.
Price
the company is offering value for moneyto its customers. The company is giving
10% discount to its customer on the every
purchase of mobile more than 3000 rs.
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Place
the company is focusing on mainly rural areasof bihar,uttar pradesh,and west bengal.
Promotion
the company is promoting its product by
showing demo to its customers and by
continuous feedback
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REVIEW AND CONTROL
The company will have simple decision
friendly annual report focusing on
revenue and unit sales
expenses
customer feedback
market log
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MARKETING ORGANISATION
Each and every partner is associated with
different department. So marketing function
will also be held by one of the partnersupported by the senior manager.
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CONTINGENCY PLAN
Fantastic 4 ltd has kept his price lower than the
other and given the features more so it will not
affect more on the future earning of the
company.
To maintain the profitability company is
relying more on cost control.
The company has also provided the
contingency reserve for the delay in payments,
sufficient inventory and other future
uncertainty.
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