mobile marketing presentation at iabc cleveland
DESCRIPTION
thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).TRANSCRIPT
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Mobile MarketingMay 12, 2011
Michael SchwabeAccount Manager
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What the heck are we talking about?• Who’s doing what
• Mobile stats
• Finding your voice • Developing various types of mobile content
• This is kind of cool• What’s new in mobile
• Spending your company’s money• Mobile advertising
• Let’s not get sued over this, ok? • Legal considerations for mobile content
• Making your boss happy• Stats, tracking and ROI of mobile
Lunch & Learn… I Hope
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What is mobile?
Phones
Tablets &Other Devices
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Mobile Stats
Compiled by Microsoft TAG, April 2011
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Mobile Stats
Compiled by Microsoft TAG, April 2011
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Mobile Stats
Compiled by Microsoft TAG, April 2011
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Mobile Stats
Compiled by Microsoft TAG, April 2011
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Mobile Stats
Compiled by Microsoft TAG, April 2011
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Mobile Content
StrategyIntegration of EXISTING content onto mobile platform
Execution•SMS/text campaign•Mobile website•Mobile application•QR (quick response) Code•AR (augmented reality) Code
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SMS / Text Messaging
Text to• Win• Donate• Get updates
Who can text • Anyone!
Why text• It’s not dead… yet• Time-sensitive information
o Public service announcementso Disaster announcements
• Special offers and coupons• Event information and updates• Internal communications
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Web vs App
Mobile WebsiteWide reaching
Content restrictedSmaller budget
Mobile ApplicationPlatform specificDynamic content
Bigger budget
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QR Codes
Quick Response CodeTwo-dimensional code readable by dedicated QR barcode readers and camera phones
Make QR Work• How-to videos• FAQs• Ticketing• Donations
Track It•Bit.ly•Goo.gl
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AR Codes
Augmented RealityLive direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics
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AR Codes
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AR Codes
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AR Codes
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NFC
Near Field Communication:•A set of short-range wireless technologies, typically requiring a distance of 4 cm or less•NFC tags contain simple data or elaborate instructions that enable them to perform such functions as:
oUnlocking doors oPaying for goods oLaunching phone calls oExchanging data between users
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NFC
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This Is Cool
It’s a phone. It’s a laptop.
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All About Location
Check-ins, badges, mayors… what?• The latest fad in social media and mobile• Uses GPS/location-based identifiers blended with posting on social media• Adds a game element to social media
o Pointso Badges/Rankings
• Offer real-time rewards, gather hyper local information about your customer
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Advertising
Advantages of Mobile Advertising• Track demo-, geo- and situation-based consumers• Real-time interaction (QR, AR, NFC)• Rich media and video capabilities• In-app and mobile Web opportunities
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Advertising
SMS Search Web Display In-App
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LegalCreative Commons
All rights reserved vs. Some rights reserved
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Tracking and ROI
Same – if not better – stats, different tools
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The End
[email protected]@mikeschwabe
linkedin.com/in/michaelschwabe
thundertech.comslideshare.net/thundertechchatter.thundertech.com
Keep Learning!Mashable.com
Techcrunch.comEngadget.comGizmodo.com