mobile commerce for tpma
Post on 29-Nov-2014
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Agenda
1. Digital Economy
2. Mobile for Retail
3. What’s Next
INFORMATION OVERLOAD
Mobile Retail
• It’s always ON
• It’s always with you
• It’s Interactive
• It’s Location-Aware
• It’s Time-Aware
• It knows your friends
• It’s completely connected
• It’s an open platform/self-propagating
• It’s evolving: stronger, faster, smarter every year
Why Mobile Retail?
In March, 16% of Canadian mobile users found a store location with their phone, while 13% made shopping lists and 10% compared product prices.
What’s
Next?
THE FUTURE OF CROSS
CHANNEL RETAIL
• In-Store Poster to Mobile:
• Location-specific (geo-target)
• Turn-key solution: – insert chip-technology, and deliver the mobile
flyer to consumers – a one-stop shop for all flyer retention needs.
16
NFC – NEAR FIELD
COMMUNICATIONS
To view weekly specials simply:
scan
text
tap
or go to
Sobeys To 12345
bit.ly/HZrhD4
Showrooming
Thank you
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