Agenda

1. Digital Economy

2. Mobile for Retail

3. What’s Next

INFORMATION OVERLOAD

Mobile Retail

• It’s always ON

• It’s always with you

• It’s Interactive

• It’s Location-Aware

• It’s Time-Aware

• It knows your friends

• It’s completely connected

• It’s an open platform/self-propagating

• It’s evolving: stronger, faster, smarter every year

Why Mobile Retail?

In March, 16% of Canadian mobile users found a store location with their phone, while 13% made shopping lists and 10% compared product prices.

What’s

Next?

THE FUTURE OF CROSS

CHANNEL RETAIL

• In-Store Poster to Mobile:

• Location-specific (geo-target)

• Turn-key solution: – insert chip-technology, and deliver the mobile

flyer to consumers – a one-stop shop for all flyer retention needs.

16

NFC – NEAR FIELD

COMMUNICATIONS

To view weekly specials simply:

scan

text

tap

or go to

Sobeys To 12345

bit.ly/HZrhD4

Showrooming

Thank you