mobile apps 101 - mobile industry trends and development best practices

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Mobile Apps 101Bringing your brand to your audience’s fingertipswww.signalinc.com

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Mobile Industry Overview

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Mobile Adoption

Mobile is the most popular and most rapidly adopted technology in the world with an estimated 6 billion subscribers, about 86% of the world’s population.

Source: ITU World Telecommunication/ICT Indicators Database. *Estimates

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Smartphone Sales Worldwide

Smartphone sales are rising, even in a global recession.

Source: Gartner as cited by MediaPost

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The 7th MediaSource: Tomi Ahonen

#1 Print: 1500

#2 Recordings: 1900

#3 Cinema: 1910

#4 Radio: 1920

#5 Television: 1950

#6 Internet: 1995

#7 Mobile: 2000

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Mobile’s Unique Benefits

⠿ Always on

⠿ Always within reach (10 feet)

⠿ Engaging - Android & iPhone users spend 80 min/day on apps

⠿ Truly personal

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U.S. Platform Market

56%Android

23%iPhone

14%Other

7%Blackberry

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There’s an App for That

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There’s an App for That

⠿ What is an app?

⠿ The web is dead?

⠿ Average iPhone user has 37 apps

⠿ Average Android user has 22 apps

⠿ Average Blackberry user has 10 apps

⠿ How many do you have?

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Mobile App Stores

iPhone App Store: ~650,000+ apps

Android Market: ~500,000+ apps

Blackberry App World: ~70,000 apps

Despite lower device marketshare, Apple’s App Store still leads the pack in terms of total apps available and total downloaded apps (30 Billion, compared to Google’s 15 Billion).

Source: May 17, 2010 - http://www.distimo.com/appstores

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Free vs. PaidConsumers download 15 free apps for every paid app in the Apple App Store.

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Per Month DownloadsSurvey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details

8.8

12.1

8.7

5.7

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Top Mobile Trends

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The Rise of Web Apps232% Growth in 2010

Source: Taptu April 2010

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Native Apps vs. Web Apps

Native Apps⠿ Rich design⠿ Can use all device features⠿ Best experience⠿ Distribute on app stores⠿ You can charge fee⠿ Developing for multiple platforms

is costly

Web Apps⠿ Good design⠿ Can use some of device features⠿ Must be connected to the

Internet⠿ Deploy across multiple platforms

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Location as a Platform

Mobile check-in’s

Where you are will help provide value, like Who you know does on Facebook.⠿ News feeds⠿ Events⠿ Advertising

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Sensors & Barcode Readers

QR Codes⠿ Smart Tags⠿ Self-guided tour

Red Laser

Sensors⠿ Coupons⠿ Geofencing⠿ Traffic Alerts

SCAN IT!

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Augmented Reality

Combining the computer world with the real worldNFL Football. Layar browser.

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Developing a Mobile Application

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Initial Discovery

⠿ Who is user audience?

⠿ What is the challenge we're trying to overcome?

⠿ Why is a mobile application the appropriate solution?

⠿ What business and/or market factors are contributing to this initiative?

⠿ What type of mobile application is best suited to address the business need?

⠿ How will the application be marketed/promoted?

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Initial Sitemap & Proposal

⠿ Based on the initial discovery session, a sitemap is created.

⠿ The sitemap is used to define a scope of work and associated costs.

⠿ Upon presentation and approval, work begins for the app development team.

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Initial Sitemap & Proposal

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Planning

⠿ Functional specifications are determined.

⠿ Wireframes are developed and a creative brief is produced to inform the design and copywriting functions.

⠿ A content outline is developed

⠿ Deployment and post-deployment marketing plans are created

⠿ Approval is granted on all planning elements.

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Planning

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Creation

⠿ Interface sketches are made

⠿ Interface Design is finalized based on the approved sketches

⠿ An alpha version is created (graphic, non-functioning)

⠿ Upon further approval, a beta version is developed (fully functioning prototype)

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Creation

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Creation

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Delivery

⠿ Tracking elements are embedded into the app code

⠿ The app is registered and delivered to the App Store (or deployed through other appropriate channels)

⠿ Promotion to the user audience begins.

⠿ Results are monitored and analyzed to determine impact.

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Delivery

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What Others are Doing

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Bald Head Island

Branded iPhone App

After observing consumers accessing the Bald Head Island web site using mobile devices, we proposed a mobile app to provide a better user experience and greater accessibility for island-goers.

We developed a multi-function iPhone app offering up-to-date news and weather, an interactive map of the island, a calendar of events, a live web cam and photos.

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Bald Head Island

Mobile Web Site

Due to the positive response of the native app, we are currently creating a mobile optimized version of Bald Head Island’s full web site.

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John Deere

Interactive Brochure

The primary objective of the Mower Match iPad app is to assist dealers with showcasing features of lawn equipment that are difficult to illustrate on the showroom floor.

This interactive brochure utilizes video, interactive 3D modeling and animations to showcase product features and benefits.

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Interactive “hot spots” provide more detail on specific product features using 3D modeling, video and animations.

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Clinical Trials Mobile

Utility App

We created this iPhone and iPad app for a multinational clinical research organization. The objective was to increase awareness of clinical trials, and build the company’s database of potential trial participants and investigators.

The app allows the user to search trials near them from the National Library of Medicine’s database of over 100,000 trials, save trial information and share via email.

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Basic and advanced keyword search. Search by current location. Save and email functions.

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Signal

Branded iPhone App

Our own branded app gives users the latest news updates from the Signal blog, plus contact information and driving directions for our locations in Raleigh, Wilmington and Nashville.

Browse a mini portfolio of our design work and watch videos we’ve produced. Meet the Signal team in staff bios and in fun photo galleries from special events and creative challenges.

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Signal Mobile

Mobile Web Site

We firmly believe that optimizing your site for mobile should be the #1 priority of a mobile strategy.

With about 70% of the world’s population using mobile technology, smartphones are on track to outnumber Internet access via standard computers.

While apps play an important role in mobile, it’s worth remembering that the web itself remains accessible for the majority of mobile Internet devices. Even without having an app, your company can build an excellent mobile presence through your web site.

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?

How will you implement?

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Thank YouFor more information, visitwww.signalinc.com