mobile apps 101

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MOBILE APPS 101 by Guthrie Bunn Chief Strategy Ocer of Rocksauce Studios Monday, April 1, 13

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It seems that everyone knows someone writing mobile apps. Some apps are simple and some aren’t. Like websites, there are a wide variety of styles, functions and features on mobile applications. However, many business owners have been disappointed or underwhelmed with results. Why? Most likely, because the mobile application is lacking in esthetic appeal, marketing strategy or technological wizardry. What are the latest trends in mobile apps What makes a great mobile application How to engage and "WOW" the mobile user How to get the best ROI on your mobile app How to hire a mobile app developer If you have ever considered developing a mobile application, you must attend and hear first hand how to do it right. Rocksauce Studios is a mobile app design studio that believes design, process and function are the most important parts of creating a mobile application. The company is growing rapidly and has a number of award winning apps it has created. Join us for an hour and learn about the rapidly expanding technology of "mobile applications".

TRANSCRIPT

Page 1: Mobile Apps 101

MOBILE APPS 101

by Guthrie BunnChief Strategy Officer of

Rocksauce Studios

Monday, April 1, 13

Page 2: Mobile Apps 101

MOBILE 2013

vs.

Monday, April 1, 13

Page 3: Mobile Apps 101

MOBILE 2013Design

vs.

Monday, April 1, 13

Page 4: Mobile Apps 101

MOBILE 2013Design

The trend is moving away from textures, wood grain backgrounds and becoming

more simple with brighter colors

vs.

Monday, April 1, 13

Page 5: Mobile Apps 101

MOBILE 2013

Monday, April 1, 13

Page 6: Mobile Apps 101

MOBILE 2013Social

Monday, April 1, 13

Page 7: Mobile Apps 101

MOBILE 2013Social

More and more people desire the opportunity to reach others through

social networks. i.e. Facebook, Twitter, via Mobile

Monday, April 1, 13

Page 8: Mobile Apps 101

MOBILE 2013

Monday, April 1, 13

Page 9: Mobile Apps 101

MOBILE 2013Web Traffic

Monday, April 1, 13

Page 10: Mobile Apps 101

MOBILE 2013Web Traffic

http://trends.e-strategyblog.com/2013/03/11/mobile-web-traffic-by-device-country/9271

Monday, April 1, 13

Page 11: Mobile Apps 101

HOW & WHERE TO GO MOBILE

Monday, April 1, 13

Page 12: Mobile Apps 101

HOW & WHERE TO GO MOBILE

Go Small: Responsive Site

Monday, April 1, 13

Page 13: Mobile Apps 101

HOW & WHERE TO GO MOBILE

Go Small: Responsive Site

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

Monday, April 1, 13

Page 14: Mobile Apps 101

HOW & WHERE TO GO MOBILE

Monday, April 1, 13

Page 15: Mobile Apps 101

HOW & WHERE TO GO MOBILE

Go Medium: A Web App

Monday, April 1, 13

Page 17: Mobile Apps 101

HOW & WHERE TO GO MOBILE

Monday, April 1, 13

Page 18: Mobile Apps 101

HOW & WHERE TO GO MOBILE

A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone..

Monday, April 1, 13

Page 19: Mobile Apps 101

HOW & WHERE TO GO MOBILE

A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone..

Go Big: A Mobile App

Monday, April 1, 13

Page 20: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Monday, April 1, 13

Page 21: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Stacks

Monday, April 1, 13

Page 22: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Stacks

Data collection from your user base

Monday, April 1, 13

Page 23: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Monday, April 1, 13

Page 24: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Leverage

Monday, April 1, 13

Page 25: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Leverage

An advantage over the competition

Monday, April 1, 13

Page 26: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Monday, April 1, 13

Page 27: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Cred

Monday, April 1, 13

Page 28: Mobile Apps 101

WHAT DOES MOBILE GIVE YOU?

Cred

You are a business that knows what their customers want and how to reach them at their most intimate

Monday, April 1, 13

Page 29: Mobile Apps 101

Monday, April 1, 13