mobile app to startup- china and usa

From mobile apps to Startups: in China & USACurrent Snapshot of Android App Ecosystem in US, China, Japan and South Korea

Vasily Salomatov (@vsalomatov)

70,000 apps

9 mln app downloads

120 countries making apps

51% US22% Europe11% LATAM5% RUSSIA9% CHINAless than 1% South Korea

About AppsGeyser

World Snapshot US Continues to lead app creations

- Top 5 Cities, NYC and LA

- 60 of top 100 cities worldwide

Top 5 Countries

- US

- UK

- India

- Netherlands

- Spain

App usage varies

- US is the king

- South Korea in top 5 countries

USA USA Leads leads app creations

- Top 5 Cities, NYC and LA

- 60 of top 100 cities worldwide

Andorid is growing in US

Smartphone market penetration is high

Hard to be seen (app overloading)

Lessons Learned

USA: Appcrowding South Korea: App Usage

China: Multiple markets

Latam: Loyalty

USA

USA Leads in app creations

- Top 5 Cities, NYC and LA

- 60 of top 100 cities worldwide

Smartphone market penetration is high 41%

Hard to be discovered (appcrowding)

South Korea

One in top 5 countries by app downloads (< 1% of world population)

Smartphone penetration is very high 75% (Android mostly)

Source of forecasts for other markets

China

China is the biggest mobile market

Smartphone sales in China are projected to reach 150 mln

Local Android aspect (multiple app markets, local Android ports)

From Idea to start: US

“Casting a net” strategy

- Launch web of related applications

- Go multiple categories

- Promote your key app within other apps

Use FREE apps more

Do not limit features - limit content

From Idea to start: South Korea

“Fishing” strategy

- Launch a single app

- Localized content

- User education is important

You can sell your app

Distimo : percentage of paid apps and average sales price

From Idea to start: China

“Rice seeding” strategy

- Multiple apps in multiple markets (HiApk, GoApk e.t.c.)

- See what is growing and iterate

Only FREE apps

App marketing is not only about placement

Focus on loyal usages, monetization will come

Vasily Salomatov - Co Founder appsgeyser.com

Twitter: @vsalomatov

703 879 4809

vas@appsgeyser.com