mobile app to startup- china and usa
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From mobile apps to Startups: in China & USACurrent Snapshot of Android App Ecosystem in US, China, Japan and South Korea
Vasily Salomatov (@vsalomatov)
70,000 apps
9 mln app downloads
120 countries making apps
51% US22% Europe11% LATAM5% RUSSIA9% CHINAless than 1% South Korea
About AppsGeyser
World Snapshot US Continues to lead app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Top 5 Countries
- US
- UK
- India
- Netherlands
- Spain
App usage varies
- US is the king
- South Korea in top 5 countries
USA USA Leads leads app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Andorid is growing in US
Smartphone market penetration is high
Hard to be seen (app overloading)
Lessons Learned
USA: Appcrowding South Korea: App Usage
China: Multiple markets
Latam: Loyalty
USA
USA Leads in app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Smartphone market penetration is high 41%
Hard to be discovered (appcrowding)
South Korea
One in top 5 countries by app downloads (< 1% of world population)
Smartphone penetration is very high 75% (Android mostly)
Source of forecasts for other markets
China
China is the biggest mobile market
Smartphone sales in China are projected to reach 150 mln
Local Android aspect (multiple app markets, local Android ports)
From Idea to start: US
“Casting a net” strategy
- Launch web of related applications
- Go multiple categories
- Promote your key app within other apps
Use FREE apps more
Do not limit features - limit content
From Idea to start: South Korea
“Fishing” strategy
- Launch a single app
- Localized content
- User education is important
You can sell your app
Distimo : percentage of paid apps and average sales price
From Idea to start: China
“Rice seeding” strategy
- Multiple apps in multiple markets (HiApk, GoApk e.t.c.)
- See what is growing and iterate
Only FREE apps
App marketing is not only about placement
Focus on loyal usages, monetization will come
