mobile and social media adoption in construction

pwcom.co.uk

COMIT annual conference – November 2011

Mobile and social media adoption in construction

Paul Wilkinson(pwcom.co.uk)

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• Who am I?

• What is Web 2.0?

• Why does Web 2.0 matter?

• How are we applying Web 2.0 to construction?

• Mobile Web 2.0 for construction

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Who am I?• Author and technology consultant• B2B PR professional since 1987

– in-house: Halcrow, Tarmac, BIW– consultancy clients, include:

4Projects, BIW, CodeBook, Sypro,tCn, Woobius

• And in B2B, a Wikipedian (2003),blogger (2005) and tweeter (2008)

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video – mobile - telephones - ICQ

- IM – email – EDMS -

groupware – FTP – websites –

texts - intranets – portals video-

conferences – extranets –

web-conferences –

file-sharing (P2P) – discussion

forums – homepages –

wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web

communities – Apps - RFID -

tags – GPS – IoT – QR codes -

mashups –virtual worlds –

Augmented reality – Web 3.0

– etc

Face-to-face

Hand drawings

Physical models

Telegraph

Photography

Written word

Messengers

Printing

Telephone

Telex

Fax Radio – TV

computers

time

num

ber

of to

ols

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• Web 2.0 or social media – What is it?

(Sources:Wikipedia; Kaizo; Euan Semple)

“People having conversations online”

• the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.

• “globally distributed, near instant, person to person conversations”

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(Source: Role of Social Media in Commercial Property

RICS 2009 – Remit Consulting)

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Why does Web 2.0 matter?

More

interactive

mass media

Direct… real-time!

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Why does Web 2.0 matter?

• 800m users= internet 2004

• 29.8m UK profiles

• 58% of all UKpeople online

• 52% of all UKsocial networkvisits

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Why does Web 2.0 matter?• In December 2010, LinkedIn

passed five million UK members• One third of UK professionals profiled• 25% of FTSE100 hire via LinkedIn• 6.1m UK visits per month

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Why does Web 2.0 matter?

• 175m+ registered accounts (100m active)

• c. 7m UK users

• UK = third most active Twitter population

• 3.4% of UK social network traffic

• 24% UK smartphone users access Twitter

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Why does Web 2.0 matter?• 40m global users (July-October 2011)

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Why does Worldwide Web 2.0 matter?

• Smartphone sales (100m) passedsales of laptops (94m) in Q4 2010

• Smartphones = 24% of totalmobile phone sales in Q12011 (c. half in Europe)

• Forecast 420m sales 2011(28% of global mobile market)

Source: Techcrunch

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Why does Web 2.0 matter?• biggest driver of UK mobile internet

adoption is social media• social networking services (57%), ahead

of email (53%), search (42%)• 27% of UK population

have smartphones

Source: Ofcom Communications Market Report 2011

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Worldwide Web 2.0

• 63m tablet sales in 2011

• 2015: 326m

• IOS 46%,Android 36%by 2015Source: Gartner (Guardian, 22 September 2011)

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• Changing events

Hybrid = online + face-2-face

• Real-time sharing/feedback

• Multiple locations

• We are all broadcasters now!

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• Changing events

– Virtual events

• virtual stands

• no travel

• interact online

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New construction communications….

A Web 2.0 revolution!

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Changing AEC services, new opportunitiesExamples:

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Woobius Eye (in Beta)

• Share cameraview remotely

• Mark-up anddiscuss inreal-time

• Conference call• Literally

“see what I mean?”

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Woobius Showcase• Application to create

iPhone/iPad apps for construction businesses

• “portfolio in your pocket”

• Innovation = differentiation

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OpenBuildings.com• Crowd-sourced wiki

about buildings• Facility for local

consultation• Marketing platform• iPhone, Android

apps

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SNOW Architects• Daqri.com mobile

web app builder• Combines

augmented reality and QR codes

• iPhone, iPad, Android apps to view Microstation BIMs

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Senubo (in Beta)

• Social business for construction

• PC and smartphone• On-site data

download and data capture

• Real-time reporting and status updates

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Bristol Water• Bentley Exor Street

Works Manager• Streetworks map

and register updated in real-time

• Mash-up with traffic data

• Public information

pwcom.co.uk

COMIT annual conference – November 2011

Thank you

Contact: Paul WilkinsonWebsite: www.pwcom.co.uk

PR blog: www.blog.pwcom.co.ukTech blog: www.extranetevolution.comEmail: paul.wilkinson@pwcom.co.uk

Tel: +44 (0)20 8858 1104mob: 07788 445920Twitter: @EEPaul

http://www.google.com/profiles/paul.wilkinson19