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STUART ENTICKNAPP O R T F O L I O

www.stuartenticknap.com

Well designed products are not ‘stuff ’ but valued objects that tell a story and make us smile... this is what I try to acheive.

HELLO...I studied Industrial Design at Loughborough University Design School, and have recently graduated with a First Class Honours in Industrial Design & Technology BA, with additional cer tificates in BSc mechanics and electronics.

I am constantly refining my skills and learning new ones so I can apply myself to more design problems; I’ve tackled branding, info graphics, exhibitions, point of sale, consumer products, packaging, interactions, concept ar t and touched on programme writing and mechanical engineering.

My passion is creating. I want to craft new products and experiences through intelligent and empathic user research, utilising the latest technology and material developments.

For more information on my work and me, please visit my website www.stuartenticknap.com

CONTENTS

ARIEL TOILETBRUSHNEW PRODUCT DEVELOPMENT & PRESENTATION PROTOTYPING

KENWOOD BALLNEW PRODUCT CONCEPT & DESIGNING TO BRAND DNA

PENSIVEDESIGNING FOR USER GROUPS & EMPATHIC USER RESEARCH

COCOA TEAPACKAGING & BRAND IDENTITY

SKETCHINGCONCEPT & DEVELOPMENT

DRAWINGS

NEW PRODUCT DEVELOPMENT & PRESENTATION PROTOTYPING

ARIEL TOILETBRUSH

...eliminating the stigma toward toilet brushes

PROBLEM!

SOLUTION!

LONGER HANDLE TO IMPROVE USER

POSTURE

SELF CLEANING & FRESHENS TOILET

SAFELY DISPENSES BLEACH

REDUCES WATER POLLUTION

DOESN’T FLICK OR DRIP WATER

LONGER PRODUCT LIFE SPAN

BENEFITS

300mm

500mm

No water drip from toilet to base, no dirty pot

Handle filled with bleach of user’s choice

Brush head lives in toilet permanently

Handle slides on to the brush head

Bleach dispensed through brush head

Flush toilet to wash the brush head

Easy to clean in the sink or dishwasher

EXPERIENCE

EXPLODED

Product DevelopmentSketch prototypes and form exploration in a variety of 2D and 3D media to develop internal workings and external form.

NEW PRODUCT CONCEPT & DESIGNING TO BRAND DNA

KENWOOD BALL

Product positioning, displaying the intended experience target users will have with the new product concept

DNA

“Premium Brand” - Kenwood fit with other premium brands people aspire to own, perceiving quality and feeling their lives become enriched by it.

“The experts in food preparation” - Kenwood enable people to ‘create’ rather than just cook.

“Create more” - Kenwood want to inspire people to not just prepare food because they are hungry, but passionately create meals they are excited to eat.

“British” - Unique heritage / individualistic innovation / robust no nonsense engineering

Robust Confident Skilful Genuine

Name: Lucy Charlotte WilliamsAge: 20Marital Status: In a relationshipOccupation: StudentLocation: East Midlands, UKInterests: Painting, cooking, shopping clubbing, listening to music

“I like everything to be perfect but im not very tidy”

Lucy Williams

“I love my work but it takes over my life, I get stressed...there is so much pressure to do well”

“It's important to spend time with friends, I wish I could do it more”

“I think appearance is important, especially at Uni where everyone is young and good looking”

“I spend as much time as I can with my boyfriend”

User GoalsLifestyle:

Kenwood related:

She is aware of how much money she spend socialising but feels it is important to spend time with friends.She would like to socialise more in her house with friends than go out.

She loves food and enjoys cooking and trying new food.She is concerned with her appearance and tries to eat a balanced dietShe enjoys cooking and providing for friends.

studenta

student dinner par ty(t ime l ine)

User Obser vation & Finding Insights

student dinner par ty(t ime l ine)

User Obser vation & Finding Insights

Mood Board & ConceptsKey words and images derived from user and brand research to inspire the concept form and materials. An array of sketches and sketch renders produced exploring function, aesthetic and materials, to develop to a final design concept.

DESIGNING FOR USER GROUPS & EMPATHIC USER RESEARCH

PENSIVE

Display Store Scan Record Share

Pensive is a photo storage and recording device specifically aimed at elderly users, which focuses on the benefits of ageing. Offering the physical activity of organising photos, and mental activity of recording audio stories behind each one, the product creates a digital memory bank for elderly users that can be shared among family, friends or as part of a national data base, giving the elderly user a sense of worth and purpose that can only be achieved through their old age.

Display Store Scan Record Share

Pensive is a photo storage and recording device specifically aimed at elderly users, which focuses on the benefits of ageing. Offering the physical activity of organising photos, and mental activity of recording audio stories behind each one, the product creates a digital memory bank for elderly users that can be shared among family, friends or as part of a national data base, giving the elderly user a sense of worth and purpose that can only be achieved through their old age.

User Research

“There is no point , he won’t know anything about Doddington”Snowy, 91 (widowed) - During a group interview at Age Concern, Kent

Elderly people although stereotyped as enjoying talking, are reluctant to share personal memories and thoughts if they feel the listener is not genuinely interested, however when initiated they got a lot of enjoyment talking about themselves and events in their history.

The technology in the design should be discreet and the materials selected reflect the value of what it will contain. Traditional materials like woods and ceramics would fit the user groups’ tastes and sense of value.

“Computers are amazing but I don’t like things that look too technological”Fred, 78 (retired) - During an interview at the subject’s home, Kent

Younger generations are interested in the elderlys’ well-being, memories and stories but finding time and the right moment to ask is hard. Younger generations feel the need to preserve the memories and experiences of the elderly, and can see the wealth that is lost when people pass away.

“It’s such a shame we didn’t have time to sit and talk to her about the photos and she would have love it”Delia, 52 (Nurse), stakeholder

Insight Quote User

Market Opportunity

Touch screen with an intuitive interface and touch sensitive feedback.

Hand-set has a porcelain frame, a material historically cherished and passed down through generations.

Scan bed with porcelain frame acts as a lid to the base, chosen to distract from the technology of the product and make it desirable yet unobtrusive in an elderly person’s home.

Base made of wood, offers to the elderly user a valued space within their home to store precious photos.

Mood Board & Sketch RendersVisuals during development in photoshop. Different material textures selected from a mood board were warped over pencil sketches to help concept development.

Mood Board & Sketch RendersVisuals during development in photoshop. Different material textures selected from a mood board were warped over pencil sketches to help concept development.

PACKAGING & BRAND IDENTITY

COCOA TEA

Cocoa tea

Attracting a younger female market to a Cadbury brand associated with older chocolate lovers.

Cocoa tea

Attracting a younger female market to a Cadbury brand associated with older chocolate lovers.

Raspberry, Cherry, Orange and Mint flavour variants

Commercial shelf presence

Straining Cocoa tea bag

Using pressed paper wallet as a coaster for used bag to reveal absorbent pattern

Feminine Magic Luxury

CONCEPT & DEVELOPMENT DRAWINGS

SKETCHING

www.stuartenticknap.com