mercedes benz s 400 india launch - press release
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Press Information
29th March, 2016
Mercedes-Benz drives in the world’s most
admired luxury car in a new avatar, launches
the S 400
~Commences local production of the S 400~
Mercedes-Benz launches S 400; a refreshing new variant of the ‘Best Car in the
World’
Mercedes-Benz also commences the local production of the S 400 in India
Superior Performance: 3-litre, V6 petrol engine that produces 333 hp and a
massive 480 Nm of peak torque, motorized by the 7G-TRONIC PLUS
transmission
World-class Burmester® 3D surround sound system with 24 high-performance
speakers and a system output of 1520 watts
Unmatched comfort and safety: The S 400 features the advanced AIRMATIC
suspension that ensures smooth ride quality | Equipped with several safety
features like ESP, 8 airbags, PRE Safe, Brake Assist, Adaptive Brakes with
HOLD function, ASR and Hill Start Assist, the S400 is as safe as it is luxurious
Alluring ambience: First class atmosphere giving a sense of opulence, created
by 7 colour ambient light with 5 dimming levels | Energizing hot stone massage
function | Panoramic Sunroof
The S 400 is priced at Rs. 1.31 crores ex-showroom Hyderabad
Hyderabad: The country’s largest luxury car manufacturer Mercedes-Benz
launched the S 400, a new variant of its flagship luxury model the S-Class, for its
discerning customers in Hyderabad today. Popularly referred to as the ‘best car in
the world’ by the critics and the patrons, the S-Class portfolio in India, now
becomes the most comprehensive one with the addition of the all-new S 400. The
flagship S-Class epitomizes opulence, indulgence and automotive magnificence.
With the launch of the S 400, Mercedes-Benz underlines once again its brand
promise of the ‘best or nothing’. The S 400 was launched by Roland Folger,
Managing Director and CEO, Mercedes Benz India and Yashwant Jhabakh,
Group Chairman, Mahavir Motors.
Roland Folger, Managing Director & CEO, Mercedes-Benz India said,
“Mercedes-Benz believes in introducing the latest products and variants in the
market at regular intervals, to keep customer interest and curiosity intact in the
brand. This strategy we firmly believe has contributed to our unmatched success in
India. With the launch of the S 400, we further extend the S-Class model range and
also bolster our strong presence in the prestigious S-Class segment. The S 400
symbolizes benchmark craftsmanship, affluence and grandeur. No other car stands
for the Mercedes-Benz brand promise more than the S-Class”.
Mr. Folger further added, “The S-Class has always set standards that have
retained its accolade as "the best automobile in the world" with each generation.
We are excited to introduce the 9th variant of our flagship model for them. The S
400 will be locally manufactured in our world-class production facility in Chakan,
Pune. This is yet another firm affirmation of our vision of ‘make in India’, and our
unwavering commitment to the Indian customer in presenting the best of our global
offerings.”
Stunning exterior combines the ultra-luxurious interior:
Exteriors
The stunning exterior of the S-class is highlighted with its arched roofline with
flowing contours. This is further accentuated with the dropping lines descending
elegantly from the front to the rear of the car. The large grille with four louvers
clubbed with the three-dimensional design of the chrome trim and grille interior
adds substantially to the elegant look of the sedan. The attractive design of the S-
Class is further enhanced by the all LED high performance sharply contoured
headlamps and the beautiful panoramic sunroof. The S-Class has a drag co-
efficient of 0.24, one of the lowest for a luxury car of this caliber.
Interiors
With its clear architecture, the interior design of the S 400 embodies a classic,
superior, cutting-edge saloon. The interior's expressive character is derived from a
uniquely fluid and sensuously elegant style. The S 400 interiors feature plush
leather upholstery, with the centre console, seats and door panels in leather. The
dashboard is a combination of contemporary design featuring sleek horizontal
lines, which along with the wood trim imparts the touch of luxury.
Burmester 3D Surround System:
The high performance Burmester 3D surround sound system with 24 speakers,
nine tweeters integrated in the instrument panels, doors, parcel shelf and roof lining
along with the 24 channel amplifier with an output of 1520 watts, presents an
incredible and unmatched listening pleasure.
Ambient lighting with 7 different colour and 5 dimming level:
With its pleasant and indirect light, the ambient lighting creates an unrivalled sense
of well-being throughout the interior. 7 different colours and 5 dimming levels are
available for the lighting mood desired.
Additional comfort features:
For added comfort and entertainment, S 400 features individual entertainment
systems in the rear. The COMAND online New Generation Telematics 5 (NTG5) in
the S-Class comes with animated menus and 3D effects, besides an HDD to store
music and videos, WLAN hotspot, SMS display, phone contact reader, radio and
navigation.
Energizing Hot Stone Massage
The S-Class offers a rejuvenating hot stone massage function with six different
programs ranging from relaxing and stimulating to an energizing effect. Occupants
can choose from two intensities – low and high, and the seat backrest comes with a
massage mat with 14 air chambers which can be inflated or deflated via fast
responding solenoid valves, developing a wave-like massage effect. The massage
function can be operated via remote with durations ranging from 12– 15 minutes.
Peak power and performance:
Under the hood of the new S 400 is a powerful 3-litre, V6 petrol engine that
produces 333 hp and a massive 480 Nm of peak torque. The engine is motorized
by the revolutionary 7G-TRONIC PLUS transmission from Mercedes-Benz. The
7G-TRONIC PLUS in S 400 has a more dynamic response and ensures reduced
fuel consumption. The high efficiency is resultant of a reduced torque converter slip.
The 7G-TRONIC PLUS auto transmission enhances driving pleasure due to
dynamic gearshifts and response characteristics with smooth gear changes.
Technical Specifications S 400
Arrangement/no. of cylinders V 6
Total displacement (cc) 2,996
Power kw(hp)@rpm 245 kW [333] @ 5250 - 6000 rpm
Torque (Nm) @ rpm 480 @ 1600-4000
Ride safety and other features:
For customers and automotive experts alike, the S-Class has long been the yardstick
for advanced engineering and luxury motoring. The innovative safety systems
featured in the new S-Class is the most advanced and includes 8 airbags, Electronic
Stability Program (ESP), PRE-SAFE, Dynamic cornering control system, Adaptive
Brake with HOLD Function, Brake Assist, ASR Hill Start Assist, 360 Degree
Surround View Camera and an Active Park Assist.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and
boasts of more than 130 years of cutting edge innovation in the luxury automobile industry
globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100
acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production
from its new expanded production facility located in the same premises. The production facility
now carries an investment of INR 1000+ crores and has the largest installed production capacity
for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S
500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs.
Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class
Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product
portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of
other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG
SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG
Coupe and AMG GT S. Given Mercedes-Benz’s continuous success in India across myriad
spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to
inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by
the Mercedes-AMG Petron as F1 team in the highly competitive Formula 1 in the past years. In
2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are
‘winning’ in nature and will further underline the brand’s strong customer centric approach. In
2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG
Coupe, as the first product of the year. The second launch Mercedes-Maybach S600 Guard is
the costliest product from Mercedes-Benz India fleet. The third launch of the year is S400 from
Mercedes-Benz India. The company has also been ranked number one in the J.D. Power
Customer Service Index 2015, among the luxury brands for the second year in a row. Mercedes-
Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–
December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as
well. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth
and has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many
as 30 prestigious automotive awards conferred by different media houses across India, the
highest won by any luxury automotive brand in India this year
For more details, please visit www.mercedes-benz.co.in
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Reuben George | reuben.george@daimler.com | +91 9823969057
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