Press Information

29th March, 2016

Mercedes-Benz drives in the world’s most

admired luxury car in a new avatar, launches

the S 400

~Commences local production of the S 400~

Mercedes-Benz launches S 400; a refreshing new variant of the ‘Best Car in the

World’

Mercedes-Benz also commences the local production of the S 400 in India

Superior Performance: 3-litre, V6 petrol engine that produces 333 hp and a

massive 480 Nm of peak torque, motorized by the 7G-TRONIC PLUS

transmission

World-class Burmester® 3D surround sound system with 24 high-performance

speakers and a system output of 1520 watts

Unmatched comfort and safety: The S 400 features the advanced AIRMATIC

suspension that ensures smooth ride quality | Equipped with several safety

features like ESP, 8 airbags, PRE Safe, Brake Assist, Adaptive Brakes with

HOLD function, ASR and Hill Start Assist, the S400 is as safe as it is luxurious

Alluring ambience: First class atmosphere giving a sense of opulence, created

by 7 colour ambient light with 5 dimming levels | Energizing hot stone massage

function | Panoramic Sunroof

The S 400 is priced at Rs. 1.31 crores ex-showroom Hyderabad

Hyderabad: The country’s largest luxury car manufacturer Mercedes-Benz

launched the S 400, a new variant of its flagship luxury model the S-Class, for its

discerning customers in Hyderabad today. Popularly referred to as the ‘best car in

the world’ by the critics and the patrons, the S-Class portfolio in India, now

becomes the most comprehensive one with the addition of the all-new S 400. The

flagship S-Class epitomizes opulence, indulgence and automotive magnificence.

With the launch of the S 400, Mercedes-Benz underlines once again its brand

promise of the ‘best or nothing’. The S 400 was launched by Roland Folger,

Managing Director and CEO, Mercedes Benz India and Yashwant Jhabakh,

Group Chairman, Mahavir Motors.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said,

“Mercedes-Benz believes in introducing the latest products and variants in the

market at regular intervals, to keep customer interest and curiosity intact in the

brand. This strategy we firmly believe has contributed to our unmatched success in

India. With the launch of the S 400, we further extend the S-Class model range and

also bolster our strong presence in the prestigious S-Class segment. The S 400

symbolizes benchmark craftsmanship, affluence and grandeur. No other car stands

for the Mercedes-Benz brand promise more than the S-Class”.

Mr. Folger further added, “The S-Class has always set standards that have

retained its accolade as "the best automobile in the world" with each generation.

We are excited to introduce the 9th variant of our flagship model for them. The S

400 will be locally manufactured in our world-class production facility in Chakan,

Pune. This is yet another firm affirmation of our vision of ‘make in India’, and our

unwavering commitment to the Indian customer in presenting the best of our global

offerings.”

Stunning exterior combines the ultra-luxurious interior:

Exteriors

The stunning exterior of the S-class is highlighted with its arched roofline with

flowing contours. This is further accentuated with the dropping lines descending

elegantly from the front to the rear of the car. The large grille with four louvers

clubbed with the three-dimensional design of the chrome trim and grille interior

adds substantially to the elegant look of the sedan. The attractive design of the S-

Class is further enhanced by the all LED high performance sharply contoured

headlamps and the beautiful panoramic sunroof. The S-Class has a drag co-

efficient of 0.24, one of the lowest for a luxury car of this caliber.

Interiors

With its clear architecture, the interior design of the S 400 embodies a classic,

superior, cutting-edge saloon. The interior's expressive character is derived from a

uniquely fluid and sensuously elegant style. The S 400 interiors feature plush

leather upholstery, with the centre console, seats and door panels in leather. The

dashboard is a combination of contemporary design featuring sleek horizontal

lines, which along with the wood trim imparts the touch of luxury.

Burmester 3D Surround System:

The high performance Burmester 3D surround sound system with 24 speakers,

nine tweeters integrated in the instrument panels, doors, parcel shelf and roof lining

along with the 24 channel amplifier with an output of 1520 watts, presents an

incredible and unmatched listening pleasure.

Ambient lighting with 7 different colour and 5 dimming level:

With its pleasant and indirect light, the ambient lighting creates an unrivalled sense

of well-being throughout the interior. 7 different colours and 5 dimming levels are

available for the lighting mood desired.

Additional comfort features:

For added comfort and entertainment, S 400 features individual entertainment

systems in the rear. The COMAND online New Generation Telematics 5 (NTG5) in

the S-Class comes with animated menus and 3D effects, besides an HDD to store

music and videos, WLAN hotspot, SMS display, phone contact reader, radio and

navigation.

Energizing Hot Stone Massage

The S-Class offers a rejuvenating hot stone massage function with six different

programs ranging from relaxing and stimulating to an energizing effect. Occupants

can choose from two intensities – low and high, and the seat backrest comes with a

massage mat with 14 air chambers which can be inflated or deflated via fast

responding solenoid valves, developing a wave-like massage effect. The massage

function can be operated via remote with durations ranging from 12– 15 minutes.

Peak power and performance:

Under the hood of the new S 400 is a powerful 3-litre, V6 petrol engine that

produces 333 hp and a massive 480 Nm of peak torque. The engine is motorized

by the revolutionary 7G-TRONIC PLUS transmission from Mercedes-Benz. The

7G-TRONIC PLUS in S 400 has a more dynamic response and ensures reduced

fuel consumption. The high efficiency is resultant of a reduced torque converter slip.

The 7G-TRONIC PLUS auto transmission enhances driving pleasure due to

dynamic gearshifts and response characteristics with smooth gear changes.

Technical Specifications S 400

Arrangement/no. of cylinders V 6

Total displacement (cc) 2,996

Power kw(hp)@rpm 245 kW [333] @ 5250 - 6000 rpm

Torque (Nm) @ rpm 480 @ 1600-4000

Ride safety and other features:

For customers and automotive experts alike, the S-Class has long been the yardstick

for advanced engineering and luxury motoring. The innovative safety systems

featured in the new S-Class is the most advanced and includes 8 airbags, Electronic

Stability Program (ESP), PRE-SAFE, Dynamic cornering control system, Adaptive

Brake with HOLD Function, Brake Assist, ASR Hill Start Assist, 360 Degree

Surround View Camera and an Active Park Assist.

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

boasts of more than 130 years of cutting edge innovation in the luxury automobile industry

globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100

acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production

from its new expanded production facility located in the same premises. The production facility

now carries an investment of INR 1000+ crores and has the largest installed production capacity

for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S

500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs.

Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class

Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product

portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of

other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG

SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG

Coupe and AMG GT S. Given Mercedes-Benz’s continuous success in India across myriad

spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to

inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by

the Mercedes-AMG Petron as F1 team in the highly competitive Formula 1 in the past years. In

2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are

‘winning’ in nature and will further underline the brand’s strong customer centric approach. In

2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG

Coupe, as the first product of the year. The second launch Mercedes-Maybach S600 Guard is

the costliest product from Mercedes-Benz India fleet. The third launch of the year is S400 from

Mercedes-Benz India. The company has also been ranked number one in the J.D. Power

Customer Service Index 2015, among the luxury brands for the second year in a row. Mercedes-

Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–

December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as

well. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth

and has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many

as 30 prestigious automotive awards conferred by different media houses across India, the

highest won by any luxury automotive brand in India this year

For more details, please visit www.mercedes-benz.co.in

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477

Reuben George | reuben.george@daimler.com | +91 9823969057