mega trends in enterprise communications in apac and where we are now

Mega-Trends in Enterprise Communications in Asia Pacific

and where we are now

Pranabesh NathResearch ManagerFrost & Sullivan27 Feb 2012

More than $14 billion spent on UC solutions in the last 3 years in Asia Pacific

Enterprise communications becoming richer, more collaborative and increasingly moving towards the cloud

RichCommunicationsPervasive video

Context & presence aware

CollaborativeCommunications

ConferencingSocial

Cloud Native and new

Increasing Globalization

Consumerization of IT

Improving Infrastructure

Declining Telecom Costs

Shift from CAPEX to OPEX

Generation Y workforce

Total Market – UC Applications

Key Trends:• Enterprise video grows 20% y-o-y• IP Telephony adoption grows –

9%• Mobility demand on the upswing• Markets & users are maturing

Slightly more than one-fourth of enterprises in APAC have started using Cloud Computing

Hybrid clouds lead the way ; Cloud adoption growing at a rapid pace

Source: Frost & Sullivan

71%

10%

3%

16%

29%

Not adopted yet Public cloud Private cloud Hybrid cloud

Survey done with IT Managers and CIOs in Australia, Hong Kong, China, India, Singapore and Malaysiain Q2 2011. 64% with >500 employees and 36% with 200 to 499 employees.

N = 600

Interplay of devices and delivery models

On Device

On Demand

On Premise

Network Foundation

BYOD adoption to explode

Interplay between on-device, on-demand, and on-premise

Hybrid models to drive TCO

SMB and Large Enterprises have different demands

Virtualization expected to drive integration

Context Aware Communications

Collaboration Enabled

Business Process

Simple Communications

Communication Enabled Business

ProcessCo

mp

lexi

ty o

f P

roce

ss

No. of people in the business process

Context & Presence Aware Embedding Communications, Extracting the right information & context, and Engaging on the right media will enable a truly Collaboration-enabled Enterprise

Information-centric processes Information-centric processes

Approval or Notification ProcessesWE ARE HERE

(MOSTLY)

Growth Applications in APAC

Integrated solutions will become the norm

Cloud platforms are gaining momentum

Software endpoint clients are gaining momentum

Increasing focus by customers in a utility model

Growth in the SMB segment to be driven by software & services

$9.15 Bn total UC market by 2017

Mobile devices are becoming the primary endpoint

Usage of UC Services is rising

UC – as – Service witnessing increasing traction

Key Trends:• Rise of cloud UC platforms• Managed video growing in maturity• SMB specific solutions increase• Professional Services witnessing

demand

Over 40 Percent of Companies Have Formal Social Networking Initiatives – APAC companies follow behind

Q9. Does your organization formally have social networking initiatives? Q9A. Who initiated the use of social media tools in the organization? (Multiple response)

(N=2,006)

(N=833)

Formal Social Networking Initiatives within Organizations by Size of Organization (U.S.), 2011

Small Medium Large

Yes 30% 53% 46%

No 54% 35% 26%

Don’t know 16% 12% 28%

Total number: 721 403 882

Significantly more medium and large companies have formal social networking initiatives compared to their smaller counterparts.

Indicates significantly higher than comparison group at the 95 percent confidence level.

Source: Frost & Sullivan analysis.

Key Takeaway Messages

Macro-economic factors may affect long term growth

Integration is increasing, pure-play players will need to innovate

Video is the new voice, video integration has become the killer-app.

BYOD will usher mobility applications into the enterprise faster than previous projections

Business models are changing – managed providers gaining prominence, channels will need to re-orient.

Vendors need to innovate from pure hardware model to software & cloud

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For Additional Information

Donna JeremiahCorporate CommunicationsAsia Pacific+61 (0) 8247 8927 djeremiah@frost.com

Carrie LowCorporate CommunicationsAsia Pacific+603 6204 5910carrie.low@frost.com

Jessie LohCorporate CommunicationsAsia Pacific+65 6890 0942jessie.loh@frost.com

Pranabesh NathIndustry ManagerICTapacfrost@frost.com