meetings go mobile imex america association focus october 8, 2012 bob vaez, eventmobi

Meetings Go MobileIMEX America Association Focus

October 8, 2012Bob Vaez, EventMobi

Agenda

• Why Mobile• Promotion & Monetization Strategies• Selection Process

o Youo Vendor

• Build Workflow• Analytics & Digital Intelligence

Session Worksheet

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About Bob

• Product Engineero Apple, Sony, Nvidia, AMD + lots of startups

• Founded EventMobi back in 2009o Research Attendees & Planners

• > 2,000,000 Attendees• > 1500 Event Planners• Still doing research…

• Mobile technology is still new and changing everyday

Why Mobile

1• Useful for Attendees

2• Reduces Print

3• New Sponsorship Opportunities

4• Better Event Management Process

Get to Know Your Table

• Introduce Yourself• Your biggest challenge with your mobile

strategy• Most Useful Features for:

o Annual Association Conferenceo Trade Show

Engagement

• Profileso Attendee Networking oMessagingo Appointments

• ARS, Surveys, Crowd-sourced Content • Gamification

o Quizzeso Expo Gameo Scavenger Hunt

Promotion

For more info on event app promotion, join Bob at PCMA Booth #3048

on Tuesdayfrom 3:30 - 4:00

Social Media

Website Banners

Onsite Announcement

MonetizeFor more info on event app monetization, join Bob

at PCMA Booth #3048

on Tuesdayfrom 1:00 – 1:30

or

on Wednesdayfrom 1:00 – 1:30

Exclusive Sponsorship

Enhanced Profiles

Data Driven Lead Gen

Break #2

• How Can You Best Promote Your App?• How Can You Generate the Most Sponsorship

with Your App?

You

Budget

Resources

Must Have

Features

Support Needs

Data Complexity

App Platform

Branding

Technology

• Generic• Template• Configurable• Custom

• Ownership• Customization

• Native• Offline HTML5• Web

Vendor Selection

COST:

Native

LOW (FREE-$1K)

HTML5

MED ($2K-$5K)

Web

HIGH ($10K-$30K)

Generic Apps Cost: LOWBranding: LOWEffort: LOWCustomization: LOW

Template-Based Cost: LOW-MEDBranding: MEDEffort: LOWCustomization: LOW

Configurable Cost: HIGHBranding: HIGHEffort: HIGHCustomization: HIGH

Cost: LOW-MEDBranding: HIGHEffort: LOWCustomization: HIGH

Custom Cost: VERY HIGHBranding: HIGHEffort: HIGHCustomization: HIGH

There is no perfect app but there’s one perfect for you.

Building Your AppFeatures

Login

Customize

Event Data

Logistic Info

Polls, Surveys, Games

Integration• Excel• API• Users

Updates & Alerts

Event Data

Alerts, Communication

Ads, Sponsor Customization

Break #3

Managing Your Data

Analytics

More than just download rates!

• Detailed Usage• Engagement Metrics• For Sponsors• Survey, Poll, Attendance Tracking, Game Points

Summary

• You Don’t Need an RFP! Just Know Your Requirements.

• Strategy for Promotion & Monetization• Keep Your Data Organized

o Your Database or Excelo Ask for Content Managero API for Integration

Questions?