medical fitness trends and csfs for website 10.6.06
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8/8/2019 Medical Fitness Trends and CSFs for Website 10.6.06
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Key Industry Trends andey Industry Trends andCritical Success Factorsritical Success Factors
Medical Fitness Centers Medical Fitness Centers
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National Fitness Industry Trends National Fitness Industry Trends Obesity is the #1 health issue for all ages
Over 50 and under 18 age groups are fastest growing membership segments
Boomers are not content with aging
Families are participating togetherMore women are joining health clubs thanmen
Personal assistance/training is desired
Express workout and womens centers areproliferating
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National Fitness Industry Trends National Fitness Industry Trends
Non-dues revenues are increasing
Complementary retail services areincreasing
Medically-oriented programming isincreasing
Health club memberships are affordable
Technology is a necessity for management tools and member satisfaction
Fitness industry has been recession-resistant
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Health Club Industry Health Club Industry Growth In Membership Growth In Membership
Source: IHRSA, 2006
24.126.2
28.3 29.530.6
32.8 33.836.3
39.441.3 41.3
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5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
M e m b e r s i n M i l l i o n s
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Medical Fitness Industry Medical Fitness Industry Growth In Membership Growth In Membership
147,564377,965
655,614
1,015,367
1,915,118
3,046,750
4,000,000
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500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
1985 1990 1996 1999 2003 2006 2010 Proj
N u m b e r o f M e m b e r s
Source: Medical Fitness Association, 2006
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Medical Fitness Industry Medical Fitness Industry Growth In Number of Centers Growth In Number of Centers
79
208274
550
715
875
1,150
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200
400
600
800
1,000
1,200
1,400
1985 1990 1996 1999 2003 2006 2010 Proj
N u m b e r o f C e n t e r s
Source: Medical Fitness Association, 2006
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Why Medical Fitness Why Medical Fitness
Contribute positively to image of hospital
Demonstrate preventive health philosophy
Provide safer, less intimidating fitness option
Provide step down programs for patientsProvide a cash basis retail service
Create new sources of profitable revenues
Build long term relationships with consumersGreater market shareGreater share of customer
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Top Clinical Services Top Clinical Services In Medical Fitness Centers In Medical Fitness Centers
Weight Management Cardiac Rehab Phase III/IVPhysical Therapy
Pulmonary RehabSports Medicine RehabCardiac Rehab Phase II
Occupational MedicineWork Hardening
Source: Medical Fitness Association, 2006
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Critical Success Factors Critical Success Factors
Commitment at the top of the organizationPlanning before proceedingLocation, location, location
Right-sizing, pricing and financing of facility(design, construction, equipment)Programming to fit market demographics
and needsDifferentiation with integration of clinicalprograms
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Critical Success Factors Critical Success Factors
Appropriate price points (dues & services)Long term commitment to marketing
Meet pre-sale and first year sales goalsRecruit/train/retain quality professionalstaff Unwavering commitment to outstandingcustomer serviceMeasure and manage accordinglyCommunicate, communicate,communicate
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Other Critical Considerations Other Critical Considerations
Physician championPreventive Health service lineAbility to take on major project (financially,administratively)Prioritization of capitalWillingness to partner on project Competitive pressuresLocal politics (i.e., YMCA, City Parks &Rec)Profit Nonprofit issue
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Our Contact Information Our Contact Information
Meritage Healthcare Strategies, LLC2602 McKinney Ave. Suite 240Dallas, Texas 75204-2529214/823-2927 Phone214/823-7472 Faxdevans@meritagestrategies.com
jsewing@meritagestrategies.com
wcook@meritagestrategies.comcmatthews@meritagestrategies.comwww.meritagestrategies.com
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