cardio revolution - next level in fitness productions and trends
TRANSCRIPT
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CARDIOREVOLUTION
the next levelin fitness products
and trends
Core Health & Fitness, LLCDustin Grosz, President & C.O.O.
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Sales of cardio equipment are better than ever
Cardio equipment sales are beating pre-recession figures
Cardio equipment sales are beating strength equipment salesSource:
Fitness Industry Trend ReportFISA 2012
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TREADMILLSELLIPTICALS/
CROSS TRAINERS STATIONERY BIKES
top 19% in salestake over 30% in salesleads all cardio products,
topping 43% in sales
The BIG Three
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CARDIO TRENDS
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Sales of recumbent bikes have overtaken uprights
Steppers are declining, but StepMills are coming back
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Treadmills & Ellipticals significantly outpaced
other cardio units in sales and popularity among all age groups
Treadmill Training and Elliptical Training
rank in the top 5 fitness activities
among all age groups in 2012
source: IHRSA
source: SGMA/ SFIA
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With treadmills and ellipticals dominating the field,
manufacturers are looking to combine the best that both have to offer ...
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and as a resulta NEW CATEGORY
has emergedin fitness products
and concepts.
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ALTERNATIVE MOTION equipment
the next big thing in cardio
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c
c
ALTERNATIVE MOTION equipment
with benefits of the elliptical(giving users a greater range of motion
with zero impact)
merges the benefits of the treadmill,(letting users choose
stride length, pace, and grade)
ALTERNATIVE MOTION equipment
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INTEGRATING Alternative Motion
Equipmentinto your facility
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with Alternative Motion
equipment.
Option A: replace similar equipment
(treadmills, ellipticals)
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with Alternative
Motion equipment.
Option B: replace equipment of declining popularity
(stair steppers,
upright bikes)
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(we recommend B.)
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Several manufacturers have entered this category,and its success is growing.
At Core (Star Trac/ Stair Master), we believe Alternative Motion equipment is here to stay
and could become the third most popular type of cardio equipment.
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However,Alternative Motion
equipmentmost likely
will notbeat treadmillsor ellipticalsin popularity.
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BALANCE IS CRITICAL.Alternative Motion is
an emerging concept,
and customers may not be
familiar with it.
Stocking the floor with too
much, too sooncould be
a mistake.
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STARTSMALL.
We suggest replacinglesser-used modalitieswith Alternative Motionequipment.
This gives facility operators
the chance torefresh their equipment,
modernize their floor,and offer something
new and excitingto their clients.
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Based on client response, facility operators can decide how much space they want to devote to Alternative Motion equipment.
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WHAT’S NEXT
Almost every majorfitness equipment
manufacturerhas created an
Alternative Motionproduct.
Core will be introducingits newly
redesigned TreadClimber™.
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• How big will the Alternative Motion equipment category get?
• How do manufacturers measure design success?
Questions
• How will motion and design change the cardio landscape?