media scenario 26.2.14 abp ananda

Quick Snapshot

Week 52’2013 - 7’2014

MCCS

ABP ANANDAPeriod – Wk 52 ‘13 - 7’14TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

38

9

20

% Genre Sh

Source : TAM Period : Wk 7’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares almost neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.08.9 8.7

% Genre Share

Wk 52'12-7'13 Wk 52'13-7'14

Source : TAM Period : Wk 52’12 - 7’14

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

29%

25%

20%

13%

8%

4%

% Mkt. Share

Wk 52'13-7'14

Source : TAM Period : Wk 52’13 – 7’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 52’13 – 7’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

4 3 32

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66 5

3 3 21

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 40% 26% 25% 25% 26%ABP Ananda 28% 39% 27% 29% 30% 30%Kolkata TV 23% 3% 28% 20% 20% 20%News Time Bangla 7% 13% 16% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 4% 4% 0% 4% 4% 3%

Source : TAM Period : Wk 1 -7’14

ABP Ananda performing on News Bulletins & Sports

Shows

Source : TAM Period : Wk 7’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations, Sports/Magazines & Film based magazines

Week 7'14

Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 24% 39% 20% 9% 9%

News Headlines 63% 0% 29% 0.0% 8%Cartoons/Animation 33% 3% 40% 24% 0%

Reviews/Reports 82% 7% 1% 2% 9%Film Based Magazines 6% 8% 56% 6% 23%

Sports Magazines 24% 24% 21% 19% 11%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 7’2014

Date Time From Time To Programme Genre TVT 000s09 Feb 14 19:29 19:52 ABP ANANDA PROGRAM News Bulletin 13509 Feb 14 13:28 15:24 ABP ANANDA PROGRAM News Bulletin 13114 Feb 14 19:58 20:53 PROTI POKHE Talk Shows/Chat 12609 Feb 14 15:29 15:55 ABP ANANDA KHABAR News Bulletin 11214 Feb 14 23:58 00:28 ABP ANANDA KHABAR News Bulletin 10509 Feb 14 18:58 19:23 ABP ANANDA PROGRAM News Bulletin 9914 Feb 14 18:58 19:23 PROTI POKHE Talk Shows/Chat 9314 Feb 14 23:44 23:51 ABP ANANDA KHABAR News Bulletin 9111 Feb 14 21:28 21:52 RUNNER News Bulletin 8815 Feb 14 22:28 22:51 XTRA TIME Sports Magazine 87

Thank You