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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
www.FinishAgent.com Info@FinishAgent.com Page 1
Welcome to “Earn Recurring and Passive Income with Online Groups.” In this short and picture-filled eBook, I’m going to show you, step by step, how to add a new income stream that can become your whole business model, by running online accountability groups.
If you run an online service-based business (such as coaching, training, speaking or
therapy), and you help people make changes in their lives, then this Dream Business
Road Map is for you.
This is not about running your heart-centered service business the same old way. It’s
about doing business an easier, more effective way, and in a way that brings BIG
results to you and to your clients.
If you’re wondering whether to read on, then answer these questions.
Are you tired of your income being limited by how many hours you can work?
Do you wish your clients would FOLLOW THROUGH on what they learn
through your coaching or teaching?
Would you like to run a membership site or group program that DOESN’T
REQUIRE NEW CONTENT every month, that GETS RESULTS and creates
warm bonds between members so they stay for months or years, and that
creates RECURRING, LEVERAGED INCOME?
If you answered yes to any of these, then read more about the system that EARNED
ME $455,000 LAST YEAR IN ALMOST COMPLETELY PASSIVE INCOME.
Find out how you can create an affordable online group-coaching program that starts
with a small group and turns into a membership site or continuity program that earns
you recurring and even passive revenue.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
www.FinishAgent.com Info@FinishAgent.com Page 2
You will learn principles that you can take action on right away, whether or not you use
the Finish Agent software. So let’s get started!
Warmly,
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
www.FinishAgent.com Info@FinishAgent.com Page 3
Earn Recurring and Passive Income with Online Groups
A Dream Business Road Map
Hi, I’m Gina Hiatt, Ph.D., President of Finish Agent® Inc.
I’m a big dreamer. I love to imagine my perfect work life. In most of my dream
scenarios, I’m sitting on the balcony of a villa in Lake Como, Italy, sipping cappuccino. I
have my laptop, and I’m just working a couple of hours that day. After all, we’re going to
Switzerland for the afternoon.
But I’m not just a dreamer; I’m a doer. And I’ve done something very exciting – I created
a business plan and some pretty fantastic software that not only allows me to run online
groups that last and last, but also gave me $455,000 in almost COMPLETELY
PASSIVE income last year. My group of 10 people has grown into a membership site of
over 400 people, who pay (automatically) every month to be part of my site. And they
love it, because they get results!
The good news for you is this:
I HAVE RE-CREATED THAT SAME SOFTWARE IN A FORM THAT ANY COACH,
TRAINER, OR MASTERMIND LEADER CAN USE!
And I can train anyone to follow my system, so that you, too can have an amazingly
effective site that gives you passive income!
Are you eager to learn the 8 steps of my F.A.B.U.L.O.U.S. business system? Good!
You will enjoy this!
About Me (and why it’s worth listening to what I have to say!)
I’m a clinical psychologist. During my career, I had several specialties, including
neuropsychology, cognitive-behavioral therapy, and group therapy. I learned a LOT
about what makes people tick from listening carefully to my patients over the years. For
almost three decades I had a private therapy practice, where I worked with adults,
teenagers, children, couples, and groups.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Here is a picture of me during office hours as a psychologist:
Although I enjoyed my work for decades, as you can see from the picture, I eventually
got burned out from doing therapy hour after hour. I yearned to have some freedom
to work from anywhere, and not always be stuck in the same office.
So I became a coach. I loved coaching and loved my clients, and I especially loved
having the freedom to coach from anywhere, but soon I realized that I was running
into a lot of problems.
And that’s not all that bothered me. I wonder if you’ve secretly had the same concerns
about coaching as I did.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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What is holding our clients back? Why do they (and we) procrastinate so much on those
long-term projects that matter to us so much? Here’s why:
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We are change agents, yet one of our biggest difficulties is to get people to change. Our clients get motivated, and excited, they feel the pain, and even pay us! Yet, they struggle to finish what they started out to do – change.
You may wonder, “How will my clients know that they are experiencing resistance?”
Again, Steven Pressfield comes to the rescue with a list that is depressingly long (this is
just one part of it):
In other words, it’s difficult for your clients to know that they are experiencing
resistance. It doesn’t look like resistance and it doesn’t feel like resistance.
How does resistance show up for you? When I’m about to sit down and work on
something difficult but important, I suddenly feel overwhelmingly hungry or tired.
Your teaching, coaching, or technique must have a method for breaking through that
resistance.
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And...
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Working with a talented web developer, I created software that allows you to provide
your clients with daily accountability within a small group setting, complete with
coaching, visual progress tracking, and other fun features.
And the exciting part is that I earned $455,000 in almost completely passive income
last year by using my solution in my own coaching business. And yes, that’s passive
income, as in: go ahead and take 10 months off. Or in my case, you can build a second
business.
In fact, that’s what I’ve done. When I saw that the income flowed in even when I was
out of commission for 6 months with back pain, surgery, divorce, and total misery; I
thought, what coach wouldn’t want this, too? (The passive income part, that is.)
You might be thinking, “Why should i care about your system and your success?
Here’s Why: I’ve Recreated This Entire System Just For You!
And it’s called Finish Agent. That’s right, I’ve re-created the exact same software (only
better) so that it can be licensed to any change agent who wants to provide the same
benefits to their clients, and receive the same benefits as I did.
And based on my experience over the eight years that I’ve run my business, I’ve also
created a complete business system based on the software that I recreated for you!
I’m excited to share this with the world, because my clients love it, my licensees love it,
their clients love it, and so will you!
The F.A.B.U.L.O.U.S. System
I’ve developed a business system called the F.A.B.U.L.O.U.S. System. Here is what
the letters in the system stand for:
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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This is a model that you can use to build your business step by step like I did. Start with
a small group, use these psychological and business principles, and grow and grow…
until, like me, you have over 400 paying members in your membership site, and you
don’t have to create new content month after month to keep it running.
I would have loved to take you all the way through the F.A.B.U.L.O.U.S. System, but it’s
too much for one ebook. So, I’ll show you enough so that you can decide whether you
want to learn more. Then I’ll give you resources on the last page, so that you can find
out more, if you wish.
Don’t worry:
I’m going to cover four of the principles in the F.A.B.U.L.O.U.S. System, and they are
“F,” “A,” “B” and “L.”
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Let’s start with “F:”
Form a Small Online
Coaching Group.
This is your first step. If you’ve never formed a group, find a few people who are tired of
not finishing the important projects that really matter to them. I started with a group of
10, who were initially just planning on participating for 2 weeks.
My training for Finish Agent licensees dives into the reasons why small groups and
online groups are such an integral part of the formula. I also have further training on
how to get groups off the ground.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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We’re more likely not to procrastinate if we know someone knows what we’re doing. In
other words, the accountability factor is heightened when a group is involved.
Now, on to the next step “A”:
One way to think about this is to ask this question: “Why do people come to me, and
what do I see them NOT doing?” “What am I most frustrated about with my clients?”
“What would make a big difference in their life if they just did a little every day, and
made progress?”
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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What if you are a fitness, health, productivity, organization,
meditation, or lifestyle coach?
Good point! At least half of our Finish Agent Licensees have coaching businesses
based on helping clients with their daily habits. The only long-term “project” is to
achieve the benefits of doing the daily habit consistently. For example, clients will
achieve weight loss, will feel younger and healthier, will feel less stress and more of a
sense of well being, if they practice the daily habits that ultimately lead to change. With
Finish Agent, you can give them the support while they work on being consistent with
their daily habit, and you can provide an ongoing program (NOT content based!), which
allows you to continue your relationship with them and continue to help them maintain
their gains or grow more.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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What Coaching / Training Niche Works With Finish Agent?
Not every niche lends itself naturally to the “Get-it-Done” or “Habit-Creation” type of
group or membership site, the two main categories that work well using Finish Agent.
Ask yourself:
1. Are my clients working towards a long-term goal (e.g. build a business, free
their house of clutter, create more online presence, write a book or online copy to
fill a large website, finding a job, increase the size of their dental practice, engage
in regular marketing activities, make daily sales calls)?
2. Do my clients want to create and maintain better habits on a daily basis (e.g.
yoga, meditation, nutrition, physical fitness, prayer and other spiritual activities)?
Many other types of coaches and corporations have used Finish Agent. If you are
having difficulty answering these three questions, it’s possible that your particular
coaching niche is not appropriate for using Finish Agent. Please write us if you’re not
sure, at info@finishagent.com.
Here is another way to think about whether Finish Agent is right for you. Would it make
sense to help your clients to work towards their goals if you used the Finish Agent
methods? Read this next section to understand what I mean.
How Finish Agent Helps Clients Meet Their Goals
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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You may have noticed that in Finish Agent we focus on small daily actions.
Why Are Small Daily Actions So Important?
Research has shown this
Small daily actions are the
backbone of what we teach.
Like the famous hare, who
didn’t take the tortoise
seriously, who raced helter-
skelter, stopped and started,
and took long rests (and didn’t
win), we often work on long-
term projects in fits and starts.
The tortoise, in the meantime,
has used his slow and steady
pace to get far ahead of the
siwwy wabbit.
What is a Small Daily Action?
I struggled for quite a while to
define what constitutes a “small
action,” but I finally realized
after helping literally thousands
of people to reach their goals,
that it’s this simple.
It is crucial to understand these
two apparently simple concepts
(Small Daily Actions Create Big
Long-Term Results and A Small
Daily Action is
defined by whether the person
will actually do it) in order to be
successful with the
F.A.B.U.L.O.U.S. System.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Now let’s look at “B.”
Base Your Program on Daily Accountability
DAILY accountability is at the heart of the Finish Agent System.
Human beings get overwhelmed in the face of a large endeavor. If we help our clients
understand how they really CAN take that tiny step, then they are more likely to take it.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Remember the Hare and the Tortoise?
If the hare had been taught about small, regular actions, and had been helped on his
journey to finish the race, he might have won!
You may be wondering, “How Can One Coach Manage Daily Accountability of a
Group?”
This question may have popped into your head. Don’t worry; I will address this when we
get to “L.” Just know that this is eminently doable, for many reasons!
Base Daily Accountability on Daily Questions
How do you decide on the daily questions? Ideally, they would be general enough that
you would rarely or ever change them, but specific enough that they enable your clients
to feel accountable.
To create the optimum question, start by asking yourself this question in regard to your
clients’ long-term projects or habit-changing goals:
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Then, decide what kind of action each client could engage in on a daily basis in order
to build success.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Finally, think of ways that you
could turn those daily actions
into questions. These questions
are the ones that the client
would see and respond to daily.
YOU will be teaching your
clients to think this way when it
comes to getting things done or
maintaining their habits.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Finally, let’s turn to “L,” the last step of the F.A.B.U.L.O.U.S. System
for today:
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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You need technology for this system to work.
After all, your ultimate goal, (beyond helping your clients get real results within a first-
class “get-it-done” system and thriving interactive community for your clients), is to
leverage your time and work towards passive income. Technology is one of the keys
to obtaining passive income.
How YOU Can Use Available Technology
Let’s look at what’s available to you in terms of “low-tech” technology.
Forum – main topics with the ability for anyone to comment under the topics. So
the coach could have an area where everyone writes what they’ve done.
Listserv – an email to one person goes to everyone in the group. So people
could write to each other to say what they’ve done
Email – you could have your clients write you to tell you they did the task
Chat rooms – people could get on the chat room to say what they’ve done
Telephone – the coach gets on the phone with the group and they each review
what they’ve done and what their plans are for the coming week/month.
Private Facebook Groups – an ongoing discussion group about everything and
anything, where the topics continue to scroll down and become harder to find.
Of course, there are variations on all of these technologies, such as phone conferencing
lines that allow you to break up your large group into smaller groups for discussions or
brainstorming
These technologies all move you in the direction of putting your groups online. When
your groups are available online, and available 24-7 to people all over the world in
any time zone, you vastly increase your reach.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Limitations of These Technologies
But there are limitations to using these online technologies for daily accountability. The
coach needs to be able to keep track of who’s doing what and when, in order to
create useful accountability. And ideally, other group members could do the
same. None of these technologies, including private Facebook groups, help make that
easy.
Because of these
limitations in tracking
each individual’s
progress, group
members will not feel
as strongly
accountable.
And that’s bad.
Finish Agent to the Rescue!
So let’s look at Finish Agent, which is the technology I created that is specifically built
to solve all of the limitations of those technologies I mentioned above.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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What follows is a rather in depth review of what Finish Agent offers
your business. If it is tmi (too much information), you have
permission to skim!
The Progress Grid – the Heart of Finish Agent
This is the central place where the “action” happens in Finish Agent. Although this
software has forums, chats, and many places for your class content, videos, audios,
PDFs and more, the Progress Grid is what sets Finish Agent apart.
As you can see, the group participants are listed in the left hand column. Across the top
of the grid are the dates. The checkmarks mean that this person has responded to at
least some of the daily questions. This tells the other group members (and the coach)
that they should go in and support that person in whatever way is helpful that day.
The picture above shows a page customized with my logo.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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In order to answer the daily questions, your clients will click on today’s date, which is a
blank square. Then they see the daily questions, customized and created by YOU.
They fill in their answers, and when they hit “Enter,” a checkmark appears on the grid,
and shows everyone in the group that the client has posted. Then each person in the
group and the coach can read their responses for that day and offer
encouragement, commiseration, support or advice.
This daily interactivity about “the work” is what makes Finish Agent so effective in
forming communities. Group members love to receive comments and encouragement
each day about taking their small daily action step(s). It’s only about 5-10 minutes a day
for each person, but the rewards are huge.
You decide how many times a week you want to add your comments or questions. As
you can see, I’m commenting below, and as coach, I have a custom color in the bar
where my name is. In my first business, I hire other coaches (22 and adding more soon)
and ask them to coach 2-3 times a week. Hiring others to run the business is how I
earn passive income!
Close-up of Daily Progress
Log in, answer the daily questions,
get a checkmark
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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The reason that Finish Agent is so successful is that this frequent level of interaction
creates intimacy and bonding much more quickly than any online forum, and makes
participants feel more accountable for taking that little step each day. They become
attached to the group that is making such a difference and don’t want to leave.
Statistics don’t lie – here is what I got from a report from my software. For my academic
coaching membership site, for which members pay $87 or $97 a month,
49 people have been in my membership site for over 5 years
148 have stayed over 3 years
366 have stayed 2 years
And keep in mind that people leave and come back frequently, because they go out on
their own and realize quickly that they did much better in your system!
Again, here is where the bonding happens:
Close-up View of Daily Questions, Responses, and Comments
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Here is how Finish Agent looks when a licensee has customized not only the banner,
but font colors and names of tabs.
Customized graphs are
automatically created by the
system (for any question
that has a numerical
answer). They give a visual
picture of the progress
your clients are making,
which they can see
individually and for the
group as a whole.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Here are some of the other features of Finish Agent.
Finish Agent promotes accountability, visual progress tracking, small group
connection and community, and coaching support in a package that is readily set
up for you. You’ll be all set to create a group or membership site that will help you stand
out in a crowded field and help your clients succeed.
In other words, Finish Agent has everything you need to create a community of
satisfied clients who accomplish their goals, and who stay because they want to
continue being productive, and because they love the community.
It’s a done-for-you system. We do just about everything but find you the clients and
market it for you!
Technology Fears? Even the most technophobe licensees have set up and navigated
their site without problems. Whenever they have questions, we are here to answer
them. Your clients will find it so easy to get around, and it’s visually appealing. So no
worries on the technology fear side!
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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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These two slides show the depth of storage and display for your content. In the top
one, you can see the tabs across the top in the blue section. Each custom tab that you
create (with your own custom icon that we provide a range of choices for you) can have
many SUB-TABS. Each tab, including the main one, can be populated with DROP-
DOWN MODULES. Each module, for example, could include a class. In the
screenshot above, you can see the drop down modules with the “plus” circles to the
right of each one.
One drop-down module has been clicked on, and in it you can see the embedded video.
As you can see, the video has an intro at the top. You can add an introduction, ask
questions, or give them assignments. As you can see in the second slide, members can
answer in the comment space below, which is optional (you decide whether to show it
or not).
The Finish Agent Chat Rooms
You may have noticed in the first image of
Finish Agent that I showed you, that there
was something on the far right side.
That is the area for the chat rooms! Here is
what it looks like when you click on the slider
at the top right:
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Many Finish Agent licensees find that an
incredible amount of work gets done in
these chat rooms. With private chats,
and chats at every level of the site (at
your discretion), there are endless
options for how you can use them.
There’s so much more that I could show you, but I’ve got to stop
somewhere! Just take my word for it, it’s a win-win – your clients will love it
and reap great rewards from it, and you will earn more money more easily.
ChatSidebar
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Clients get amazing results and you get recurring, leveraged and
passive income!
And it works!
Here is what one client said:
[This Finish Agent licensee is well known among those
licensees who took my F.A.S.T. Track training. He wishes
to remain anonymous because he still has his day job. Wait
until you see how much he is earning, while working full
time at his day job!]
“I made three times the cost of Finish Agent in my first
month of business. The reason: one thing I did not realize
when I bought Finish Agent is that the software service doesn’t
only come with full instructions for running the technology. It
comes with a full training on how to run a group-coaching
site. I was surprised and delighted to find after payment that I had access to a
substantial library of audio and texts to guide me in setting up the whole
enterprise from getting clients to running successful group dynamics.
After I got so big I couldn’t handle it anymore, I signed up for an additional Fast
Track training which, with Gina’s help, solved my problems and allowed me to go
up to 120 people in my program now, with a high retention rate. That’s about
$11,000 per 4 weeks in revenue, which in my business-- with hired coaches,
advertising costs, and other expenses--nets me about $7,000 a month now on
less than 1 hour a day work (less scatter-brained and more frugal and efficient
people than me would net more!).
Don’t get me wrong, it wasn’t 1 hour a day to get there, but as I
progressed through the steps that Gina outlined for me I did get
there after only 6 months in business. I’ve wasted money on
investments before, but this one has paid off about 40x so
far— after only 9 months in business now.”
Can you imagine how this has changed his life? Over a year later, he continues to
enjoy success and to grow his membership.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
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Here is a testimonial from a client of one of our Finish Agent licensees, Jenna
Avery, who runs http://justdothewriting.com (both Jenna and Crisman gave permission
to publish this quote.
"I love it – I love getting to talk to other writers. I’ve been a lone wolf all these years. Hearing from other writers about their writing has been really awesome. I feel the power of what this does, it’s really encouraged me. I started envisioning: Wow, if I could get this much done in a day, just think what I could do in a year!
When I was running my last business…I wasted years, because I didn’t write every day, I wasn’t consistent. It took sixteen years for me to complete my last book. It could have been done in half that time I think—maybe less. Though I appreciate that time and all the words I threw away, because I was learning how to write, but days or weeks would go by without getting much done. Writing a little bit every day, I realize how much I could get done, it’s huge for me. I didn’t have a block, but I realize how much MORE you could do. With daily accountability, I’m able to get through resistance, knowing the group is waiting to hear from me. But it’s not just about getting thru the resistance, it’s about how much more I could get done by doing a little every day. What a breakthrough!"
Crisman Cooley
What if Finish Agent is the Answer for You?
Here are three different steps you can take to find out!
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
www.FinishAgent.com Info@FinishAgent.com Page 32
Now that we’ve gone a little more deeply into some of the steps in the F.A.B.U.L.O.U.S.
System, you may be curious to learn even more.
1. The Online Group Success System (TOGSS)
Get on the list to be notified of the next scheduled TOGSS!
In our experiential 6-week course, you’ll learn how to build Get-it-Done
Groups™ or Habit-Building Groups™ while you work in the unique and
proprietary Finish Agent system.
2. The “Get-It-Done” Group Program™
Check it out and write info@finishagent.com to find out our next scheduled
session date.
Experience the Finish Agent accountability system yourself, while
getting your most important project done! Experience is the best way to
learn the power of the accountability group. Join our next session!
3. Apply for a Finish Agent Business Assessment
Work with me privately!
You may prefer to work with me more intensely to get your Finish Agent
groups going. In a complementary Finish Agent Business Assessment,
we’ll take a look at your business and discuss how Finish Agent will be
able to help you create a new income stream.
It’s by application only, and we only schedule assessments with people
who are ready to run groups now or very soon.
Click here to apply.
Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved
www.FinishAgent.com Info@FinishAgent.com Page 33
I hope you will join me in helping the world get things done!
Warmly,
Gina Hiatt
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