maximizing your tradeshow roi

Maximizing Your Tradeshow ROIHOSTED BY: STEVEN BRYERTON, DIRECTOR OF SALES

DiscoverOrgContact Data | Org Charts | Trigger Events

Why Do We Struggle? 1. Don’t know who is

attending

Outbound Marketing

Why Do We Struggle?

2. Powerless Visitors

Use Organizational Charts

Why Do We Struggle?

3. Ineffective orminimal follow-

up

Save Searches & Set Alerts

Problem #1 Outbound Marketing

Build a New List

Email Strategies Build an Outbound Messaging Strategy

– One Month– Two Weeks– One Week– Pre-dialing program– During

Mail Merge in Outlook, CRM or Automation system DiscoverOrg YouTube Channel for how to video

One Month Prior John,I’m in San Diego next month for the Interface San Diego Tradeshow and was hoping to set up a meeting at your offices during the week of the 11th – would the 13th or the 14th work for you?

I thought it would be beneficial to sit down for 45 minutes and share with you how we’ve helped numerous Fortune 500 companies with their cyber security initiatives.

Let me know a few times that would work for you and I will plan on coming by your offices.

Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805

DiscoverOrg 805 Broadway, Suite 900, Vancouver, WA 360-783-6805Unsubscribe

Outbound Marketing

One Month Prior

Outbound Marketing

John,Have you confirmed for the Interface San Diego Tradeshow on August 14th? I noticed that some of your peers from 7-Eleven, Belo Corporation, and American Airlines were attending but didn’t see ExxonMobil on the list of attendees. I was reading the seminar schedule and saw a few topics I thought would be particularly interesting to you:

Keynote: Thinking About, Thinking About IT- John Parrish • Asst. VP, Information Technology, SND International AirportCloud and Data Security: Risk Management and the Malicious Insider -Donald Freese • Assistant Special Agent in-Charge, Federal Bureau of Investigation, San Diego Division

Here is my code that will get you $400 off of attendance: ICRUSHIT. Let me know if you plan on attending.

Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805

DiscoverOrg 805 Broadway, Suite 900, Vancouver, WA 360-783-6805Unsubscribe

Two Weeks Prior

Outbound Marketing

John,I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending?

I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create meaningful collaboration within their business units.

There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom?

Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805

DiscoverOrg 805 Broadway, Suite 900, Vancouver, WA 360-783-6805

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One Week Prior

Outbound Marketing

John,

I hadn’t heard back from you about Interface next week. Our CEO Henry Schuck asked me to see if you’d have 15 minutes to meet with him. Are you free at 10:35 or 2:50pm on Thursday?

Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805

DiscoverOrg 805 Broadway, Suite 900 Vancouver, WA 360-783-6805

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During the Show

Outbound Marketing

John,

I noticed a few folks from ExxonMobil are at the Interface Tradeshow – are you here as well?

If so, I thought it would be ideal timing for us to get 15 minutes in between sessions – I’ve been wanting to share with you how we are working with Valero to manage their unstructured data.

There’s a break between 11:00 and 11:45 – can we meet?

Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805

DiscoverOrg 805 Broadway, Suite 900 Vancouver, WA 360-783-6805

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Pre-Dialing

Outbound Marketing

Conversation Automation Campaign Direct Dial phone numbers Record a personalized 30 second voicemail

message Use a Live Conversation Automation Platform Voicemail Drops Live invites to visit booth or schedule

demonstration Actions and results of conversations are recorded in

CRM

Problem #2 Finding the Decision Maker

Use Bulk Match

Fill in the Missing Information

Identify the Real Decision Makers

Now involve his boss

You meet Joe McIntosh, he’s a Manager of Application Services

Problem #3

Efficient Follow-Up

Subscribe to Alerts

Subscribe to receive updates on company activity

Watch for Buying Signals

Watch for Buying Signals

DiscoverOrg Delivers IT, Marketing, CTO, & Finance Org ChartsVerified Email AddressIT Projects & InitiativesClean and Append Legacy DataSocial ProfilesMarketo, Hubspot, Eloqua, SugarCRM, Microsoft Dynamics, Chrome, Talent Rover, & NetSuite integrationsOppAlerts Predictive Intelligence

96% Direct Dial Phone #sTechnologies DeployedLeadership MovesDepartmental BudgetsSalesforce.com AppExchange Application

Physical & HQ AddressAuto-Refresh of Data

Identified by our in-house research team and verified every 90 days to ensure 95% accuracy

Get More Out of Your Tradeshows Than Cool Pens

Thank You for Joining Us! Contact DiscoverOrg 805 Broadway St., 9th Floor

Vancouver, WA Steven.Bryerton@discoverorg.com

360-783-6805

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