maximising your sales and building your reputation through social media

Jeremy Spiller May 2011

Maximising Your Sales and Building Your Reputation Through Social Media

Do you remember this…

Only 3 channels?

and these?

…when it was raining

And even these?

Then along came this…

The Web

And then this lot arrived…

It’s all changing all the time

When?Which ones?

Why?

What? What if?

Who?

When it comes to social media…

And there’s lots of stats

Half a billion blah blah blah…

And lots of ‘gurus’, ‘experts’, ‘mavens’…

But what does it all mean to you and me?

really

The concept

social media drives this

The Dunbar Principle

150 22,500

Why bother…?

Marketing Effectiveness

Marketing Effectiveness

Source: Forrester Research

It’s about MUCH more than prospective customers…

Journalists informers

Referrers Influencers

Such as…

Find your listening posts

But there are others

How do we find them?

Search

Alerts

Use…

Ask

Tweetdeck

Hootsuite

Have a plan

Measure

You need a toolbox

Gadgets and apps

IDs and profiles

You need the right people

Hubs and Spokes

41

A Hub?

Could be Facebook Pages

Could be a blog

Could be a web site

Could be a LinkedIn Group

The content must be good

Social objects; issues are best

Think User Generated Content (UGC)

Arriving soon near you…

Sign up page

Email

Fastest growing gym chain in the UK

guildford gym 1

gym guildford 1

gym hounslow 1

gym leicester 1

gym liverpool 1

gym manchester 1

But does it work for B2B?

Yes

Amex Express OPEN

Amex Express OPEN has increased unique visitors over the past year to nearly 2 million

And there is…

Do you use LinkedIn?

Have you completed your profile

Join Groups

And be active

CIM Groups

Online Marketing Excellence

Grow relevant followers

Business card

Website

Email signature

Events

Collateral

Measure and track ROI

Reputation and topics of interest

Analytics

If you want to pay to monitor and measure

Brandwatch

Radian6

Or if you don’t…

So to sum up…

1. It’s about more than prospective customers2. Plan your strategy and set objectives then…3. Find your listening posts4. Sort out your toolbox5. Think Hub and Spoke6. Create the best content you can for your Hub7. Engage and be active ie DO IT8. Measure and monitor

And you will surely go from this to this

Thankyou and Questions

If you’d like a copy of the digest of the Forrester report…

White Hat Mediainfo@whitehatmedia.comwww.whitehatmedia.com01273 704771

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My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller