maximising your brand on linkedin
TRANSCRIPT
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#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.
Maximising your brand on LinkedInAlex Charraudeau – Media Solutions LinkedIn
The Recruitment Agency Expo
26th February 2014
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#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.
Alex Charraudeau
Ex-recruiter 6 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email
marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn
@alexCharraudeau
Google+
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#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.
Agenda
1. Recruiting in 2014
2. Social Recruiting
3. Build
4. Engage
5. Recruit
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Times are changing
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The best recruiters act like marketers…
5
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6
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The means by which messages get from one individual to another.
An idea, practice, or object that is perceived as new by an individual or
other unit of adoption.
Rate of adoption is the relative speed with which an innovation is
adopted by members of a social system.
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Victory has made you weak.
Oh, you think darkness is your ally.
But you merely adopted the dark; I was born in it, moulded by it.
I didn't see the light until I was already a man, by then it was nothing
to me but blinding!
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Build Recruit
1 3
Build your brand,
your platform
and talent pools
Pick up leads,
make placement
and hire staff
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Build Engage Recruit
1 2 3
Build your brand,
your platform
and talent pools
Demonstrate why
they should do
business with you
Pick up leads,
make placement
and hire staff
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EffectiveEfficient
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Build1 Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants
do? What are your values?
A brand is simply an organization, or product or service with personality
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Build1 Build the foundations. Position your brand across employees and your
company. Rich media gets 100% more engagement.
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Build1
Build landing pages.
Build conversion points.
Make it uniform and unified.
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Engage2
99% of advertising doesn’t sell much of anything
What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?
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Engage2
Over 2 billion updates are seen weekly across LinkedIn.
88% of members would follow a company.
Followers are 2.5x more likely to recommend your business.
78% of company followers are more likely to respond to an InMail.
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Your followers, fans, members, connections will see your content.
They may spread this further through social amplification if the content is relevant and engaging.
To reach a wider audience, or to push your message out at scale quickly consider advertising.
Organic
Earned
Paid
Engage2
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3 Recruit
Are you demonstrably helping the organisation achieve its strategic
objectives?
How are you picking up leads? How are you attracting candidates? How are you making placements?
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3 Recruit
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3 Recruit
1 2 3
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0.16
0.3
0.16
0.5
Engaged with
Your Brand No Engagement
with Your Brand
Engaged with
Your Brand No Engagement
with Your Brand
3 Recruit
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#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.
Review – 5 tips for a social recruiting
1. Build your brand
2. Build your foundations
3. Engage with your audience
4. Convert clients, candidates and internal hires - Recruit
5. Analyse, review, improve
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#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.
Thank You
@alexCharraudeau
Google+