mau vegas 2016 — what makes a winning mobile data strategy
Post on 16-Apr-2017
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Apps Are Different
P U R E M O B I L E W E B S I T E P U R E M O B I L E A P P
Accessed after installed
Interactive User Interface
Available Offline
Can make use of phone features such as location services, camera, etc.
Accessed through browsing
Static, navigational user interface
Requires connection
Somewhat limited features
The problem with a one-off, tools-centric approach
Engineering
Messy code, wasted cycles
Marketing
$$ Lost to customer churn
Analytics
No source of truth, trapped data
C-Suite
Compliance problems, execution risk
Creating a Mobile Data Strategy
Define your business objectives
Account for native mobile data
Create your activation wish list Optimize your naming
conventions
Map your hierarchy of user identities
Ensure user privacy is respected
Align your tech strategy
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Drive Growth & Move Faster
• Minimize SDK’s in app
• Easily toggle on & off third-party app services
• Control over what data is sent where
• Free up engineers for core projects
• Real-time data streaming DATA
WAREHOUSE
DATALAYER SAAS
APP
SDK
Important considerations
How do you automate data flow to external vendors and internal platforms?
How do you maintain data ownership and protect against vendor lock in?
How do you minimize app bloat, and “tax” to the consumer?
How can you control for user privacy and security?
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How do you create alignment between growth initiatives & engineering resources?
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