mastering social media

Mastering Social Media Marketing

• Crafting Your Strategy• Social Networking How To’s• Tips and Tricks• Growing Your Fan Base• Questions & Answers

Your Takeaways

• What do you want to get out of today?

Engagement vs. Marketing

• Social media engagement creates strong customer relationships, greater advocacy and deeper loyalty, as customers engage your brand.

Crafting Your Strategy

Social Media Strategy• Understand Your Brand• Define Target Audience• Determine Rules of Engagement (i.e. –

Voice)• Select Networks (i.e. – Facebook, Twitter,

Foursquare, etc.)• Identify Goals and Metrics• Determine Roles and Responsibilities• Execute Plan• Evaluate

Time Commitment to Social Media

Social Networking How To’s

Facebook

Facebook How To• Create a Username• Use Photos, Video and Links• Change Privacy Settings• Tag Friends, Pages• Integrate Facebook Markup Language

(FBML)• Install Apps (i.e. – Twitter)• Place a Facebook Ad• Other How To’s

Facebook: VW

Facebook: Weekly Update

Twitter

Twitter How To• Follow• Customize Your Page• Retweet• Send a Direct Message• Use a # Hash Tag• Shorten URL’s• Particpate in #followfriday• Monitor Your Brand with Twitter Searches• Other How To’s

Twitter: Marsh Field

Engaging Your Audience

• Company News• Personal

Information• Press Releases• Breaking News• Offer Insight• Repurposed

Content

• Events• Exclusive

Specials• Run a Contest• Advertise a Job• Personnel

Announcements

Foursquare

Foursquare: Muskegon Airport

Foursquare How To

• Add Your Location• Add Tips• Check In• Create a Special• Other How To’s

Tips and Tricks

TweetDeck

TweetDeck

TweetDeck How To

• Add Accounts (i.e. – Facebook, Twitter, LinkedIn, etc.)

• Create “Decks”• Monitor Your Brand• Add Photos, Videos and Links• Schedule Updates• Other How To’s

HootSuite

HootSuite

HootSuite To Do

• Import Social Networks• Add “Streams”• Schedule Updates• Integrate Google Analytics• Other How To’s

Growing Your Fan Base

Growing Your Fan Base

• Engage Your Audience• Celebrate Customers• Other Marketing (i.e. – Web Site,

Billboards, etc.)• E-mail Invites, E-newsletters,

Signatures• Personal Invites from Employees• Facebook Ads

Growing Your Fan Base

• Interaction That Pays Off• Inside Look• Leveraging Someone Else’s

Audience • Customer Service through Social

Media• Contests and Discounts

Growing Your Fan Base: Example

Growing Your Fan Base: Example

Mastering Social Media Marketing

• Crafting Your Strategy• Social Networking How To’s• Tips and Tricks• Growing Your Fan Base• Questions & Answers

Thank You!

• Questions• Answers• qonverge.com• facebook.com/qonverge• twitter.com/qonverge