marlboro - (fest presentation)
Post on 16-Jul-2015
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MARKETING ENORM 2014
TASK AT HAND
Coming up with unique and innovative advertising techniques to promote Marlboro in Formula 1 races.
COMPANY PROFILE
Name : Philip Morris International
Founder : Philip Morris
Year : 1904
Country : U.S.A.
Brand : Marlboro
POSSIBLE LEGAL SOLUTIONS
* Surrogate marketing
&
* Minimalistic branding
MINIMALIST BRANDING
MINIMALISM – a recentadvancement in brandingand packaging introduced byminimal design artists; givingbrand a better yetuncluttered outlook.
Minimalist Design Example
MARLBORO MINIMALISM
MARLBORO is a well Renowned and most selling cigarette brand in the world.
2014, Marlboro completes its 110 years in the market, “World renowned and Most selling” makes Marlboro well recognised amongst its enthusiasts, thus preferably, for Marlboro its not too early to adopt minimalist design.
Minimal yet notable
change
‘RED STRIP’ CAMPAIGN
Marlboro shall incorporateminimalism in, its packaging andproduct designs.
“Red Strip” Campaign shall beinitialised to signify Marlboroadopting minimalism, after 110years of journey from starting as asmall company to being a successfulleading seller in the market.
IDEAS: MARLBORO SAFETY INTEREST
o Ear plugs with Marlboro RED branding shall be presented to F1 audience along with tickets.
IDEAS: MARLBORO PASS
o The Marlboro branded tickets for Adults.
MARLBORO RED STRIP CAMPAIGN – ON EXHAUST
BARCODE TO QR CAMPAIGN
NEW – QR CODE OLD – BAR CODE
IDEAS: MARLBORO WATER BOTTLES PROVIDED TO F1 VISITORS AS A PART OF SURROGATE CAMPAIGN
TEAM TORO ROSSO
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