marketing with snapchat

Marketing with Snapcha

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Topics to Discuss● What is Snapchat? Why does it matter?

● How are others using Snapchat?

● What are some strategies can you use?

● How can you grow a following?

1.What is

Snapchat now?The platform has evolved.

Snapchat is not new.Snapchat was released in 2011.

Also released in 2011...✖Pinterest✖Siri✖Google+

SOURCE: LORI PACKER, HIGHEDWEB2016

150,000,00

0DAILY ACTIVE USERS - JUNE 2016

140 MILLION - ESTIMATED DAILY ACTIVE USERS ON TWITTER

SOURCE: STATISTA.COM & BLOOMBERG.COM

WHAT DOES SNAPCHAT DO?

One-to-One & One-to-Many Social Medium

✖Photos & Videos✖Live Stories✖Discover Stories✖Geofilters✖Lenses

✖ Community Geofilters

Location-basedFreeAnyone can create Strict submission

guidelinesNo logos/brandingSmall file sizeRelevant content

✖ On Demand Geofilters

Targeted locationEventBusinessSpecific location

$5 - $50,000+ Must have a Snapchat

account to submitLess strict guidelines

Snapchat is innovative: geofilters

Snapchat is innovative: Lenses

Why should you care?

10 Billion+ videos per day9,000 images every minute

Opportunity!

HOW ARE OTHERS DOING IT?

Let’s explore some ways content creators are using Snapchat to connect with their

audiences and advertise their products/services.

UF Gators Outreach Program

✖ Student-Ran

✖ Behind the Scenes look at private-event

✖ Shows hands-on learning opportunities

New York Times

Taco Bell

Ulta & Covergirl

✖ Utilize paid geofilters to advertise a product

More Taco Bell✖ Don’t be afraid

to be silly on Snapchat

✖ Create content that followers can share

UM Social: YouTube Channel

Let’s review some IdeasBehind the ScenesTaking audiences behind the scenes at your business/event makes them feel connected to your department.

Account TakeoversGrow your audience and increase your account’s reach. Students, faculty, or other officials could work!

Shareable ContentTurns your one-to-many content into one-to-one conversation and gets followers involved.

Personality MattersBe authentic to your brand, but don’t be afraid to show off your fun side.

ImperfectionsSnapchat is a less formal platform, so don’t sweat over perfect videos or award-worthy doodles.

Be exclusiveCreate content and promotions exclusively for Snapchat to give followers a reason to engage.

How to start: Make a plan!

✖Know your audience

✖Create memorable content

✖Be authentic

✖Plan your content

Planning Content: Templates

✖ Templates = storyboarding

✖ Help plan important points

✖ Highlights who/what to feature

Build Your FollowingCross-PromotePromote your Snapchat account in posts and bios/about sections of other social media accounts.

Tease ContentSend users on other platforms to your Snapchat account by teasing your exclusive content.

Leverage InfluencersAsk your brand champions to promote your account using their online presences.

Top Tip: Start Playing!

● If you’ve never used Snapchat before, make a personal account!

● Youtube: Snapchat Tutorials

● BLOG: WKU.edu/wkusocial

● Not enough resources?○ We’ll work with you!

Need More Inspiration?

✖ DJ Khaled: djkhaled305✖ University of Michigan: UofMichigan✖ Doug the Pug: itsdougthepug ✖ WKU: WKUHilltoppers

Any questions?Kayla Dowdy

Digital Media Marketing Coordinator Western Kentucky University

You can find me at:@kayla_dowdy

kayla.dowdy@wku.edu WKUHilltoppers on Snapchat

CreditsSpecial thanks to all the people who made and released these awesome resources for free:✖ Presentation template by SlidesCarnival✖ Photographs by Unsplash