marketing stats

Marketing Stats.

social mediasearch engine optimization& blogging

Social Media Social media has reached middle aged. The fastest

growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least

one social network.

State of Search

Social Media Facebook, Twitter and Google+ are

the most popular social networks with search engine marketers. The second-most popular tier includes

YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon.

B2B Infographics

Social Media 70% of brand marketers

(and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving

direct response.

Heidi Cohen

Social Media 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social

media.  War of Words: Myth-Busting Social Media, SEO & Content

Marketing

Social Media 90% of Inc. 500 companies

use at least one major social media platform. And 62% say

social media is either “somewhat” or “very”

necessary to their growth.

Heidi Cohen

Social Media 92% of small businesses say

that social media is an effective marketing

technology tool. They are evenly split on the

effectiveness of social media for attracting new customers

vs. engaging existing customers.

e-Strategy Trends

Social Media 80% of Facebook users prefer to

connect with brands on Facebook.

WordPress Hosting SEO

Social MediaOf mobile searches, 40

percent occur on tablets and 60 percent on

smartphones.

Icebreaker Consulting

Social Media Google conducts 30

million click-to-calls each month.

SmallBizTrends

BloggingA whopping 95% of small

businesses view blogging as an effective

marketing technology tool–second only to email marketing.

15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers;

and 69% say blogging is equally effective for both objectives.

e-Strategy Trends

Blogging57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their

purchasing decisions.

B2B Infographics

BloggingBlogs are rated by

consumers as the third-most influential category of sites

influencing purchasing behavior (after retail

sites and brand sites) – yet they garner just 10% of social media

budgets. Pamorama

SEO92% of SEO

practitioners say content creation is an

effective SEO tactic, and 76% regularly invest in

content creation. B2B Infographics

SEOSearch produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound

leads (e.g., from direct mail or print advertising).

War of Words: Myth-Busting Social Media, SEO & Content

Marketing

SEO71% of marketers say that content marketing

has helped improve their site’s ranking in organic search, and

77% say it has increased website

traffic.

iMedia Connection

SEOYouTube is the second-largest “search engine” by volume of searches. Don’t forget to optimize

videos for search.

WordPress Hosting SEO

SEOMore than three-quarters (77%) of

mobile users use their smartphones and

tablets for searching and social networking.

imFORZA

SEOLocal mobile searches

(85.9 billion) are projected to exceed

desktop searches (84 billion) for the fist time

in 2015

eMarketer

SEO 77 percent of mobile

searches occur at home or work—even if a PC is

nearby and readily available

Search Engine Land