marketing stategy analysis & choice
Post on 21-Feb-2017
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Marketing Strategy Analysis[Based on Environment]
Macro Environment Micro Enviroment PoliticsEconomicsSocialTechnology LegalEnvironment
Rivalry Competitiveness SupplierBuyersEntrance Threat Substitutional Threat
Internal Enviroment evaluation strategy1. Resource Audit2. Porter’s Value Chain Model - Cost based advantage -Di�erentiate based advantage
Strategic Fit-Strenght-Opportunity -Weakness-Threat
Marketing Stategic Choice
Corporate level -->Mission statement -->Directional strategy (Growth, Stability & Retrenchment) --> Resource allocation
Strategic Decission
Strategic Business Unit(SUB) level --> Generic Strategy (Cost leadership, Di�erentiation, Foucs) (Porter’s Generic Strategies & Bowman’s Strategy Clock)
Marketing Related/Functional Level --> Product O�ering --> Market Segment to target --> Position Strategy -->Competitive Position Tactics
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