nooma marketing stategy presentation slides
TRANSCRIPT
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A rketing Strategy
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"The sports drink that won't waste your workout"
-Jarred & Brandon Smith
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Why Is Nooma Great?
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“Pursue A Better You”-Nooma
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The Task At Hand
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How To Continue...
Stay Local
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How To Continue...
Stay LocalWholesale
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How To Continue...
Stay LocalWholesale
Pop-up Shops
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How To Continue...
Stay LocalWholesale Social Media
Pop-up Shops
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How To Continue...
Stay LocalWholesale
NonprofitsSocial Media
Pop-up Shops
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“The truth is, it is a problem that we left Cleveland”-Phenom
Why Expand When You Can Build?
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Social Media Revamp
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Videos #Hashtags Jarred and Brandon
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#CustomerOfTheWeek
Chris Is Years OldChris Enjoys...Chris Likes Nooma Because...
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9 Out of 10 People
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Partnering With Nonprofit Organizations
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Future of Nooma
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Sources
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http://www.makebendyourhome.com/central-oregon-mountain-biking-get-ready-for-bike-magazines-bible-issue/
https://www.nokidhungry.org/sites/default/files/pictures/Events_icon_nobg.png
https://www.iconfinder.com/icons/540747/dumbbells_exercise_gym_heavy_weight_weightlifter_workout_icon
http://narwhaling.com/wp-content/uploads/2014/08/icon3-300x300.png
https://thenounproject.com/term/nonprofit/91306/
https://www.iconexperience.com/i_collection/icons/?icon=nonprofit
http://www.looprewards.com/web/img/info-icon01.png
http://affmedia.com/how-we-work/
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https://yourdestinyfulfilled.wordpress.com/2016/05/27/tunnel-vision-a-millennials-guide-to-staying-focused/social-media-icons/
http://www.forbes.com/sites/danschawbel/2014/05/21/larry-weber-why-social-media-is-important-for-startups/
http://www.asianentrepreneur.org/importance-social-media-startups/
https://blog.hootsuite.com/social-media-tips-for-startups/
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https://www.iconfinder.com/icons/527709/cardio_workout_exercise_gym_treadmill_workout_icon
http://blog.elisabethan.com/trunk-show-in-texas/
http://www.freeiconspng.com/icons/fitness-icon-png
http://ppc.cattonline.com/
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http://graphicdesign.stackexchange.com/questions/62007/what-would-you-use-as-an-icon-to-represent-social-media
http://icons.mysitemyway.com/legacy-icon-tags/ohio/
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http://fortune.com/2016/02/24/sams-club-costco-3/http://www.investopedia.com/articles/insights/061516/whats-average-costco-consumer-cost.asphttp://infoscout.co/retailer/heinens/http://www.smartbrief.com/s/2016/02/sams-club-looks-food-draw-higher-income-shoppershttp://mrcheckout.net/how-to-get-product-into-costco/ http://ethicsbuzz.blogspot.com/2012/12/is-cause-marketing-or-consumption.html
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http://www.lifehack.org/articles/money/this-the-salary-you-need-homeowner-these-20-cities.html
http://www.visitsouthport.com/shopping
http://simpleicon.com/video.html
http://www.dfiles.me/hashtag-icon.html
https://www.iconfinder.com/icons/646909/glad_happy_healthy_man_heart_joyful_man_overjoyed_icon
https://thenounproject.com/term/strength/14924/
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwi8z6zZj9zRAhUE5WMKHb4cBYQQjxwIAw&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2F2016%2F04%2Fplanet-fitness-salesforce.html&bvm=bv.145063293,d.cGc&psig=AFQjCNFjpnukRR0acqKE3BRosvv78VUCAg&ust=1485393378883056
http://www.marketingcharts.com/traditional/cause-related-ads-get-more-attention-may-increase-sales-up-to-74-6278/http://www.adweek.com/news/advertising-branding/studies-cause-marketing-increases-sales-97102 https://www.bloomberg.com/news/articles/2014-09-03/the-dangers-of-cause-marketing
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http://www.huffingtonpost.com/sam-tracy/inflight-phone-calls-may-_b_4863129.html
http://www.stratacache.com/solutions/digital-signage/
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwim4Le4l9zRAhWH2yYKHX-8AYwQjxwIAw&url=https%3A%2F%2Fwww.thinkmarketing.com.au%2F&bvm=bv.145063293,d.eWE&psig=AFQjCNHJ3nkRmUh0gEjDlbUNOvaE4SYIEg&ust=1485395403520171
https://www.iconfinder.com/icons/417274/concept_game_marketing_optimization_plan_presentation_strategy_icon
http://eau3distributinginc.com/
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwj3muD04d7RAhVW0WMKHZnODLAQjxwIAw&url=http%3A%2F%2Fimprobableescapes.com%2F&bvm=bv.145063293,d.cGc&psig=AFQjCNHUWh_p3q-ETiYlIxwqVOFsz0yYGg&ust=1485484163328246
http://supernaturalfood.com/corporate-wellness/
http://www.shehabaljazeera.com/
http://www.retailtouchpoints.com/features/special-reports/pop-up-stores-become-more-than-just-a-trend
https://www.amazon.com/NOOMA-Organic-Electrolyte-Drink-Variety/dp/B00UVAG29C
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http://www.retailtouchpoints.com/features/special-reports/pop-up-stores-become-more-than-just-a-trend
https://www.shopify.com/retail/120059907-8-ways-pop-up-stores-can-boost-revenue-and-build-buzz-for-your-brand
https://blog.hubspot.com/marketing/creative-pop-up-events#sm.00001sm9ejdr3bfo7t8d277ev85d9 http://www.challengedathletes.org/ http://globalsportsfoundation.org/ http://www.actionforhealthykids.org/ http://kidsoutside.org/ http://water.org/solutions/ http://www.miya-water.com/https://www.charitywater.org/?utm_medium=ppc&utm_source=adwords&utm_campaign=brand&utm_content=believe&gclid=CP74uZTU2dECFZOHaQodhJwNsA https://www.drpeppersnapplegroup.com/company/philanthropy http://cue.pepsico.com/gatorade/gatorade-donations-and-sponsorships http://cue.pepsico.com/gatorade/gatorade-donations-and-sponsorships http://www.coca-colacompany.com/our-company/the-coca-cola-foundation http://www.coca-colacompany.com/our-company/the-coca-cola-foundation https://www.puravidabracelets.com/pages/story
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https://www.sevenly.org https://www.loveyourmelon.com/pages/ourmission https://lokai.com/circle https://www.warbyparker.com/history http://www.coca-colacompany.com/our-company/the-coca-cola-foundation http://www.coca-colacompany.com/our-company/the-coca-cola-foundation http://www.toms.com/improving-liveshttp://nonprofithub.org/nonprofit-marketing-plan/6-examples-nonprofits-working-profits-greater-good/http://www.huffingtonpost.com/brady-josephson/3-things-companies-want-i_b_7904524.htmlhttps://www.classy.org/blog/strengthen-nonprofit-strategic-partnership/http://thirdsectortoday.com/2014/08/19/10-benefits-only-nonprofits-can-offer-for-profits-in-a-partnership/ https://en.wikipedia.org/wiki/Halo_effect http://engageforgood.com/guides/ http://engageforgood.com/guides/cause-marketing-101/ https://hbr.org/1996/11/profits-for-nonprofits-find-a-corporate-partnerhttps://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=0ahUKEwj3gYyMytnRAhXB3YMKHR8tAUwQFggcMAE&url=http%3A%2F%2Fgrantspace.org%2Ftools%2Fknowledge-base%2FFunding-Resources%2FCorporations%2Fcause-related-marketing&usg=AFQjCNEgBcqCCt_YpHYbgj7YotwMVDbn7Q&bvm=bv.144686652,d.eW
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Future of Nooma
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7 Out of 10 People Look For Brands On Instagram
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52% of North American Shoppers
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Switch to a cause branded product
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“Harder to donate directly”-43% of millennials
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79% donate if supported by trusted business
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Why Do People Visit Pop-up Shops?
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Average Trip $105