Marketing Strategy Analysis[Based on Environment]

Macro Environment Micro Enviroment PoliticsEconomicsSocialTechnology LegalEnvironment

Rivalry Competitiveness SupplierBuyersEntrance Threat Substitutional Threat

Internal Enviroment evaluation strategy1. Resource Audit2. Porter’s Value Chain Model - Cost based advantage -Di�erentiate based advantage

Strategic Fit-Strenght-Opportunity -Weakness-Threat

Marketing Stategic Choice

Corporate level -->Mission statement -->Directional strategy (Growth, Stability & Retrenchment) --> Resource allocation

Strategic Decission

Strategic Business Unit(SUB) level --> Generic Strategy (Cost leadership, Di�erentiation, Foucs) (Porter’s Generic Strategies & Bowman’s Strategy Clock)

Marketing Related/Functional Level --> Product O�ering --> Market Segment to target --> Position Strategy -->Competitive Position Tactics