marketing plan of frecharge app

MARKETING PLAN OF FRECHARGE APP

Frecharge is an android app that lets you earn talk time money for exploring apps in play store.

SUMMARY

FRECHARGE offers its users to earn talk time and also transfer it to other online wallets like PayPal, Uber.

COMPANY OVERVIEW

FRECHARGE offers you earn free talk time in few taps!!An app which charges you nothing and in return offers you money to your talk time.

Market overview

FRECHARGE is a genuine app which lets you earn money by an easy process which is installing some really good and useful apps.

FRECHARGE has a strong competition, though it overcomes it by users trust in it.

COLLABORATIONS.

FREECHARGE

collaborates with other best apps giving surety

about number of installations and hence

gains credibility with some of the popular apps

in play store.

OPPORTUNITIES

Opportunities can be obtained through continuous innovation. Through its genuineness FRECHARGE is able to grab may offers from reputed apps and hence increasing its users and downloads.

FRECHARGE face threats in providing security to its users and may loose trust in this case. But it can overcome it through providing some exclusive security measures which are easily accessible by the users and protect their confidential matters.

TARGET USERS

Target users are basically everybody but particularly youngsters who tend to be more attracted towards free offers. So they use it to the fullest.

FRECHARGE‘S goal is to offer much more facilities and offers to its users and get connected to many smart users.

Users are generally classified in to two types. One who always expect new changes and frequent updates while the others are the one who bother more about security. FRECHARGE satisfies both kind of users by incremental innovation and high security measures.

FRECHARGE has collaborations with digital wallets such as PayPal and uber. It provides the facility of transferring the money earned by the users to other digital wallets like PayPal and Uber.

COMPETITORS

FRECHARGE has many competitors besides it stands in the market through its unique ideas and offerings. Many users opt Frecharge because it is genuine and free from spam unlike others.

Users have many benefits using FRECHARGE : they can freely get the talk time and explore the new apps which are really useful in the daily life in fact with no cost involved in installation of the applications.

For the premier users FRECHARGE offers more incentives at reasonable price. The offer wall of the premier users is fully loaded with new offers and thus offers them to browse more in the app. The initial price for the premier users is 1.07$ which is affordable by many.

INCENTIVES TO TARGET USERS:FRECHARGE offers the target customers to refer a friend and earn money freely even without installing the apps. This attracts many users and also the new users as well as increase the downloads of the application.

Connecting and communicating with the users lets the developers of the app to know about their changing interests ,wants and also the problems faced by them in using the app.

COMMUNICATING WITH USERS:

FRECHARGE

earns its profits by collaborating with other apps and from the profit earned, it shares a part of its earnings to its users which is not a known fact to many of its users.

OUTLINE OF THE MARKETING PLAN:• What is the app about.• Summary of the app.• Company Overview.• Market Overview.• Competitors.• Collaborations.• Opportunities.• Threats.• Target Users.• Goal.• Needs of customers.• Collaborating advantages.• Market sustainability in spite of competition.• Costs & Benefits.• Price Determination.• Incentives to target users.• Communicating with users.• Marketing strategy and Tactics.

DISCLAIMER:Created by Abhigna, ACC during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.