marketing opportunities 2014/15
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Welcome
Dear Members,
We are pleased to present our 2014 Marketing opportunities!
We understand the importance of using the marketing as a driving force in your business.
To assist you we have developed a variety of marketing opportunities and information
which is accessible online and as a hardcopy. The document contains:
An overview of Gympie Cooloola Tourism
The Gympie Cooloola Brand
Online Marketing Opportunities
Customised Website Listing
Bookeasy, Online Booking Facility
Advertising Opportunities
Real Deals
Visitor eNewsletter
External Advertising Opportunities
Blog Bank & Social Media
Print Advertising & Sponsorship
Exclusive members online feature
Your one-stop-shop for business and tourism information
Marketing & Media
An expression of interest form
If you have any questions please do not hesitate to contact the office on 07 5482 5444 or
on info@cooloola.org.au
Kind Regards,
Abbey Blanchfield
Manager | Gympie Cooloola Tourism
2014
Gympie Cooloola Tourism
Gympie Cooloola Tourism is your member-based tourism industry organisation.
We are not-for-profit and work for the benefit of our members.
Our Goal is to promote and support the growth and development of our members through
access to industry knowledge and opportunities that will support this progressive region in
working towards vibrancy, while empowering businesses to maximise the quality of the
visitor experience.
The Gympie Cooloola Region is an amazing area full of natural beauty which lies between
the Heritage Listed Fraser Island and the Sunshine Coast and incorporates the Great Sandy
Biosphere.
From lush green hills that stretch to sandy rainforests, a major river system, perched lakes
and a stunning coastline rich in native flora and fauna, the Gympie Cooloola region features
a wonderfully diverse blend of coast, country and community.
Beside the mighty Mary River sits the historic city of Gympie which offers the opportunity
to experience our rich golden past. To the East you will find the tranquil waters of Tin Can
Bay with its famous dolphins and the vast expanses of pristine beaches and coloured sands
of Rainbow Beach which make up the Cooloola Coast. Travelling westward takes you
through cattle country, horse country and the vineyards of the South Burnett. Mary Valley
Country, nestled in the Sunshine Coast Hinterland, provides Australia’s last undiscovered
natural playground for nature based activities.
With this in mind we have created exciting opportunities for the 2014/15 year with a strong
focus on digital marketing and innovative business practices!
To assist you we have created a exclusive members only access point on our website which
features the big marketing guide, media information, an image library, target market
profiles, promotional material, marketing tips, advertising opportunities and a
comprehensive list of government and tourism contacts for your reference.
2014
2014
The Gympie Cooloola Brand
The Gympie Cooloola RegionThe Gympie Cooloola RegionThe Gympie Cooloola RegionThe Gympie Cooloola Region
Gympie Cooloola Tourism will continue to promote and
development the branding of the Gympie Cooloola Region as a
place to Experience Real:
REAL people | REAL experiences | REAL stories
We are committed to promoting this branding through our digital
streams, social media, print publications and partnership
activities.
Gympie Cooloola SubGympie Cooloola SubGympie Cooloola SubGympie Cooloola Sub----RegionsRegionsRegionsRegions
The Gympie Cooloola region is home to 5 distinctive areas which
provide unique and diverse experiences. We have chosen the
following statements as a key branding strategy for each region:
Rainbow Beach
Enjoy casual beachside ambience with postcard views and some
of the most amazing natural attractions in the world.
Tin Can Bay
Relax in the Water Paradise known as Tin Can Bay, one of the few
places in Australia where dolphins can be handfed in their natural
environment.
Goomeri & Kilkivan
Welcome to Country with old world charm, an abundance of
green pastures, friendly locals and beautiful historic buildings.
Mary Valley
Come out to Play in one of the few remaining untouched
playgrounds of South East Queensland.
Gympie
Visit the heart of the region known as Queensland’s Golden City,
which boasts majestic historical buildings, unmistakeable country
charm and world-class events.
Target MarketTarget MarketTarget MarketTarget Market
All marketing focuses on the consumers a business/
region attracts. The Gympie Cooloola Region has been
identified as a hub for attracting Connectors as well as
a large portion of Active Explorers and Unwinders.
Connectors see holidays as a chance to connect with
the people they care most about.
Active Explorer see holiday to be about pushing their
own personal boundaries and feeling alive.
Unwinders see holidays as relaxation and release,
focusing on themselves as an escape from their busy
lives.
Online Marketing Opportunities
Website ListingWebsite ListingWebsite ListingWebsite Listing
Gympie Cooloola Tourism member’s are able to have
customised website listing’s featured on
www.cooloola.org.au.
Your listing can include an image, business description
and contact details including social media links and
accreditation logo’s.
2014
Bookeasy Bookeasy Bookeasy Bookeasy ---- Online Booking FacilityOnline Booking FacilityOnline Booking FacilityOnline Booking Facility
Gympie Cooloola Tourism’s premier website,
www.cooloola.org.au now features Bookeasy, an
online booking facility for accommodation and
tours.
Bookeasy widgets are available on the:
Website homepage
Individual accommodation pages &
Individual tour pages
Creating a Bookeasy listing is FREE, with a
commission based system on sales.
Complete an expression of interest today if you would like
to utilise Bookeasy.
2014
Advertising Opportunities
Gympie Cooloola Tourism Advertising OpportunitiesGympie Cooloola Tourism Advertising OpportunitiesGympie Cooloola Tourism Advertising OpportunitiesGympie Cooloola Tourism Advertising Opportunities
REAL DealsREAL DealsREAL DealsREAL Deals
Make an impact with Real Deal’s featured on the Gympie Cooloola Tourism Website. Real
Deal’s are available for Accommodation, Dining and Celebrations as well as Adventures,
Tours and Activities. This feature allows you to promote an image, special offer description,
contact details and link to your special. At just $50 a month these deals are a steal!
Complete an expression of interest if you would make an impact with a Real Deal.
GCT Visitor eNewsletterGCT Visitor eNewsletterGCT Visitor eNewsletterGCT Visitor eNewsletter
Why not take advantage of our regular visitor eNewsletter with a special visitor offer for
free. This feature allows you to promote an image, special offer and contact details.
Complete an expression of interest if you would like to be featured in our Visitor eNewsletter.
External Advertising OpportunitiesExternal Advertising OpportunitiesExternal Advertising OpportunitiesExternal Advertising Opportunities
You can find a range of external advertising opportunities available in the exclusive
member section of the Gympie Cooloola Tourism website. The Advertising Opportunities
section is accessible under Marketing and Media.
Gympie Cooloola Tourism Blog Bank Gympie Cooloola Tourism Blog Bank Gympie Cooloola Tourism Blog Bank Gympie Cooloola Tourism Blog Bank Gympie Cooloola Tourism’s Blog Bank is featured on
www.cooloola.org.au and tells the unique stories of the
region. It is the heart of our website and gives visitors a
wealth of knowledge for their journey in the region.
You can be featured on the Blog Bank by sending through
5 images and 5 paragraphs telling your unique story! Your
blog will also be featured on Gympie Cooloola Tourism
social media sites as micro-blogs.
Send through your story today to digital@cooloola.org.au
2014
Blog Bank & Social Media
Gympie Cooloola Tourism Social MediaGympie Cooloola Tourism Social MediaGympie Cooloola Tourism Social MediaGympie Cooloola Tourism Social Media
Gympie Cooloola Tourism Social Media can be utilised by
you by providing micro-blogs, images for display and by
sharing to our social media websites.
Gympie Cooloola Tourism utilises:
Facebook | Twitter | Google+ | Pinterest | Youtube
Be sure to link in today and become engaged with your visitors
via GCT Social Media.
Print Advertising Print Advertising Print Advertising Print Advertising
Gympie Cooloola Tourism offers Members the exclusive opportunity to advertise in regional brochures.
These brochures are a 12 month publication and highly sought after in the industry. In 2014, GCT will be
publishing brochures for Gympie, Mary Valley and Kilkivan/Goomeri. GCT has recently worked with
Rainbow Beach and Tin Can Bay by providing maps for their recently produced brochure, therefore GCT will
not be producing a Rainbow Beach or Tin Can Bay directory in 2014.
Complete an expression of interest if you would like to advertise in print publications.
2014
Print Advertising & Sponsorship
Host /Sponsor a Networking functionHost /Sponsor a Networking functionHost /Sponsor a Networking functionHost /Sponsor a Networking function
Gympie Cooloola Tourism offers Members the opportunity to host/ sponsor our networking functions
and forums held throughout the year.
Complete an expression of interest if you would like to host/ sponsor an event.
Your oneYour oneYour oneYour one----stopstopstopstop----shop for business and tourism information!shop for business and tourism information!shop for business and tourism information!shop for business and tourism information!
To find more information visit the exclusive online members feature will is brimming with
information including up-to-date tourism news, marketing and media resources, legal
compliance and licensing, research and statistics, upcoming workshops and seminars, GCT
partners and projects, human resources as well as valuable business resources.
You can also find our business publications including the Media Pack and the Government/
Tourism Contacts Kit.
2014
Looking for more?
Marketing & MediaMarketing & MediaMarketing & MediaMarketing & Media
In the Marketing & Media feature of your exclusive online members feature you will find
many resources to assist you in understanding how the right marketing can boost your
business. Including an electronic copy of the Big Marketing Guide, which steps you through
writing a Marketing Plan, Branding, Domestic Marketing, Digital Marketing, International
Marketing, Media & Publicity, Sustainability and Low Cost Marketing Ideas.
2014
Looking for more?
Expression of Interest
2014
Gympie Cooloola Tourism
MARKETING OPPORTUNITIESMARKETING OPPORTUNITIESMARKETING OPPORTUNITIESMARKETING OPPORTUNITIES
EXPRESSION OF INTERESTEXPRESSION OF INTERESTEXPRESSION OF INTERESTEXPRESSION OF INTEREST
Please tick the opportunities you are interested in participating in, complete and return the following
form and our team will be in contact with you shortly to discuss your options.
Member Information
Business Name ___________________________________________________________________
Contact Person ___________________________________________________________________
Phone Number ___________________________________________________________________
Email ___________________________________________________________________
Web Address ___________________________________________________________________
Marketing Opportunities
These opportunities are available as part of member benefits for current financial members.
I am interested in the following opportunities:
Real Deals on the GCT website � Cost is $50 per month
Special in Visitor eNewsletter � Included in membership
Blog Bank & Social Media � Included in membership
Bookeasy � Free listing, commission based sales
Print Advertising � Refer to the Business & Street Directory Prospectus
Sponsorship for networking function �
Opportunity to host networking function �
I prefer to be contacted via � Telephone
Please return your completed form to manager@cooloola.org.au or PO Box 415 Gympie Qld 4570.
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