table of contentsniada 's 2020 advertising • marketing • sponsorship opportunities niada...

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NIADA ' S 2020 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES 1 TABLE OF CONTENTS 2 NIADA PARTNERSHIP OPPORTUNITIES 3-4 USED CAR DEALER MAGAZINE 4 AUCTION LISTING PACKAGES 5 BHPH DEALER MAGAZINE / NAAA ON THE BLOCK MAGAZINE 6 USED CAR INDUSTRY REPORT 7 DISPLAY AD SPECS 8-11 NIADA.TV / LIVE STREAMING 12-13 NIADA / NABD ONLINE DIGITAL ADVERTISING 14-15 ONLINE PROGRAMMATIC ADVERTISING 16 NIADA/NABD EVENTS

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Page 1: TABLE OF CONTENTSNIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15 ONLINE PROGRAMMATIC

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

1

TA B L E O F CO N T E N T S

2 NIADA PARTNERSHIP OPPORTUNITIES

3-4 USED CAR DEALER MAGAZINE

4 AUCTION LISTING PACKAGES

5 BHPH DEALER MAGAZINE / NAAA ON THE BLOCK MAGAZINE

6 USED CAR INDUSTRY REPORT

7 DISPLAY AD SPECS

8-11 NIADA.TV / LIVE STREAMING

12-13 NIADA / NABD ONLINE DIGITAL ADVERTISING

14-15 ONLINE PROGRAMMATIC ADVERTISING

16 NIADA/NABD EVENTS

Page 2: TABLE OF CONTENTSNIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15 ONLINE PROGRAMMATIC

• Minimum Marketing Package Investment totaling $25,000-$49,999 which includes the Branding/Licensing fee of $5,000

• Print Advertising Discount = 10%• Expo Booth Discount = 10%

• Usage of NCP logo in all marketing and advertising materials

• Significant marketing investment discounts of up to 25%

• Up to 25% off of NIADA Expo Booth• Discounted registrations to NIADA’s

Annual Convention & Expo.• Free square on the NIADA Expo

Opening Night Scavenger Hunt Card• Free NIADA membership list of

addresses and phone numbers upon request, and monthly new member updates

• Priority placements in all of NIADA’s marketing media

• First rights to any new marketing and/or sponsorships opportunities created by NIADA

NIADA PARTNERSHIP OPPORTUNITIESGENERAL INFORMATION NIADA Member Services offers two exclusive partnership programs designed to maximize your exposure to our 15,750+ member dealers nationwide.

The first opportunity is a four-tiered National Corporate Partnership Program, NIADA’s most prestigious partnership level, with a minimum combined annual branding/licensing fee and member marketing investment of only $25,000.

The second is NIADA’s National Member Benefit Program, whereby the vendor partner must offer a highly relevant or leading edge product/solution and a corresponding unique NIADA member product/service discount or special offer, along with a minimum combined annual branding/licensing fee and member marketing investment spend of $15,000.

Besides the yearly minimum royalty and member marketing investments using NIADA’s various marketing and advertising media, both programs also require a rigorous due diligence assessment and application process. Exclusive partnerships are NOT permitted within industry and vendor segments with either program.

Outlined here is a high level overview of the National Corporate Partner Program and the National Member Benefit Program. For more information or to apply for an NIADA partnership, contact:Scott LiljaS.V.P. of Member [email protected]

or

Jim GibsonDirector of Business Development703-996-6795 [email protected]

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

2

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

NATIONAL CORPORATE PARTNERSHIP LEVELS

• Minimum Marketing Package Investment totaling $75,000-$99,999 which includes the Branding/Licensing fee of $15,000

• Print Advertising Discount = 20%• Expo Booth Discount = 20%

• Minimum Marketing Package Investment totaling $50,000-$74,999 which includes the Branding/Licensing fee of $10,000

• Print Advertising Discount = 15%• Expo Booth Discount = 15%

BENEFITS OF NATIONAL CORPORATE PARTNERSHIP• Logo and company description/listing on

NIADA’s website and in the printed version of the monthly NIADA Member Services Insert in Used Car Dealer Magazine (also distributed at various expos throughout the year)

• Free expanded listing in NIADA’s online Vendor Guide, with NCP designation and priority placement within the Vendor Guide

• Strategic market development/consulting services

• Assistance and strategic guidance penetrating NIADA’s State Associations

• Monthly updates of NIADA membership contact information

• Access to NIADA member business intelligence data

• Member education opportunities including NIADA publication articles, webinars, NIADA.TV education series, convention panels, etc.

NATIONAL MEMBER BENEFIT PROGRAM

• Usage of NMB logo in all marketing and advertising materials

• Marketing investment discounts of 10% off of print advertising.

• Logo and boilerplate company description/listing on NIADA’s website and in the printed version of the monthly NIADA Member Services Insert in Used Car Dealer Magazine (also distributed at various expos throughout the year)

• Free square on the NIADA Expo “Day 2” Scavenger Hunt Card

• NMB Logo recognition next to your online listing within the NIADA Vendor Guide (NMB partners must pay for an expanded listing)

• Strategic marketing planning assistance• Assistance and strategic guidance

penetrating NIADA’s State Associations• Monthly membership contact

data updates

PROGRAM BENEFITS INCLUDE

• Minimum Marketing Package Investment totaling $100,000+ which includes the Branding/Licensing fee of $20,000

• Print Advertising Discount = 25%• Expo Booth Discount = 25%

• Company must offer a significant discount to the NIADA Dealer Member

• Yearly Branding Licensing Fee $4,000 • Yearly Minimum Marketing Package

Investment $11,000+

Page 3: TABLE OF CONTENTSNIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15 ONLINE PROGRAMMATIC

GENERAL INFORMATION • Used Car Dealer

Magazine is the official monthly publication of the National Independent Automobile Dealers Association (NIADA) and is the most established publication serving the used motor vehicle industry.

• Used Car Dealer Magazine is targeted to automotive dealer professionals who are on the cutting edge of the automobile remarketing industry - and looking to go further.

• Used Car Dealer Magazine provides the most relevant, concise and unbiased editorial content in the industry. Its reputation is unparalleled among its competitors, and industry professionals have come to rely on its educational and up-to-date content.

ONLINE DISPLAY AD HYPERLINK PACKAGES• Hyperlink of the entire online display ad

(viewer can scroll and click on your ad to reach your website).

Package Cost: $150/month (added to your print insertion order)

STREAMING VIDEO COMMERCIAL PACKAGE• The online version of the magazine allows

a “play now” button that appears when a viewer scrolls the mouse over your online ad. When the play now button is clicked, your streaming video commercial appears on top of your ad. This feature is perfect for those who already have television commercials and/or advertisements/product infomercials, etc. that have appeared on NIADA.TV.

Package Cost: $325/month (added to your print insertion order)

CIRCULATION• Used Car Dealer Magazine

is targeted to OVER 17,000 used motor vehicle dealer principals and subscribers nationwide that comprise the NIADA membership.

• Circulation breakdown: approximately 16,000 dealer members, auctions and associate members, and 1,000 paid subscribers and vendors comprise the monthly distribution list.

• Used Car Dealer Magazine’s paid circulation means you’re not wasting your precious advertising dollars on inflated circulation numbers. Every ad wil l reach the key decision makers in the used motor vehicle industry.

• Viewers can e-mail specific articles, columns and advertisements within the online version to others. The online version also allows viewers a search engine to search articles within the current issue and all archived issues by key words or phrases.

• Viewers can also hyperlink directly to advertisers’ websites by simply clicking on their ad in the online version of the magazine. Advertisers can even play streaming video commercials on top of their display ads in the online version.

• Monthly issues are also archived on the site.

• Over 750 unique visitors monthly and over 9,500 online page views monthly.

USED CAR DEALER MAGAZINE WWW.USEDCARDEALERMAGAZINE.COM

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

3

NATIONAL MEMBER BENEFIT PROGRAM

JANUARY 12/5/2019 12/11/2019 FEBRUARY 1/3 1/9 MARCH 1/29 2/6 APRIL 2/27 3/6 MAY 3/27 4/6 JUNE 4/27 5/7 JULY 5/29 6/5 AUGUST 6/26 7/6 SEPTEMBER 7/27 8/7 OCTOBER 8/28 9/4 NOVEMBER 9/25 10/5 DECEMBER 10/29 11/6

MAGAZINEDEADLINES

NIADA PARTN

ERSHIP O

PPORTU

NITIES • U

SED CAR DEALER MAGAZIN

E

Space Reservation

DeadlineArtworkDeadline

EDITORIAL CALENDARJULY (OTB)1. How to Sell a Ketchup Popsicle

to So meone Wearing White Gloves (Walters) 2. Do You Really Take Online

Customers Seriously? (PCG Companies)

3. NIADA President Profile

AUGUSTNIADA POST-CONVENTION SPECIAL ISSUE1. Are Your Sales as Hot as the

Weather? 10 Hot Tips From Dealers

2. Post-NIADA Convention Coverage (Staff )

SEPTEMBER (OTB)1. Political Overview –

National (Petersen)2. Local Politics: How to Pull the

Strings Your Way (Perry)3. National Policy Conference

Preview (Staff )

OCTOBERANNUAL AUCTION SPECIAL ISSUE500 Bonus Distribution at NABD Conference500 Bonus Distribution at NAAA1. How to Be a Better Remarketer

(Cox Automotive)2. What Consumers Are Buying

and How to Look For It at the Auction (CarGurus)3. NAAA Convention Preview/

Auction Industry Perspectives

NOVEMBER (OTB)ANNUAL F&I SPECIAL ISSUE1. Accelerate Your F&I Through

New Profit Centers2. Taking F&I to Auction: Inventory

Planning Based on Your F&I Products (EFG Companies)3. Cash Flow and Profitability

(PrimaLend)4. National Policy Conference

Coverage

DECEMBER1. Recession-Proof Your

Business (Perry)

JANUARY (OTB)1. Does the Dealer Matter? Selling

to Gen Y/Gen Z (EFG Companies)2. Event Ideas – All Year Long

FEBRUARY 750 Bonus Distribution at NADA Convention1. Dale Pollak’s New Twist on

the Velocity Model (Cox Automotive)2. Inside the Vending Machine:

How to Compete With the Carvana Business Model

MARCH (OTB)1. Native Advertising

(AutoManager)2. Texting vs. Calling Internet

Leads (C&M Coaching)

APRIL 1. Always Be Recruiting: Right

Person. Right Fit. Right Now. (Beljon)

2. How to Keep Your “A” Players (Perry)

MAY (OTB)NIADA PRE-CONVENTION SPECIAL ISSUE1. NIADA Convention Preview

(Staff )2. Fraud Prevention Tactics3. Protecting Connected Cars

From Hackers (Spireon)4. How to Ruin a Software

Implementation (Selly Automotive)

JUNE NIADA CONVENTION SPECIAL ISSUE1,500 Bonus Distribution at NIADA Convention1. Why a Service Department?2. Why Every Dealership – No

Matter How Small – Needs a CRM

3. Dealer’s Tips to Improve Your Time to Line (Godwin)

4. Increase Training Effectiveness (C&M Coaching)

n e w l o g o a n d l o o k f o r 2 0 2 0 !

Page 4: TABLE OF CONTENTSNIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15 ONLINE PROGRAMMATIC

PRODUCTS & SERVICES GUIDE CLASSIFIED RATES

• CLASSIFIED RATES ARE NON COMMISSIONABLE

• BLACK AND WHITE DISPLAY CLASSIFIEDS ONLY (NO LINERS)

USED CAR DEALER DISPLAY ADVERTISING RATESALL RATES ARE PER INSERTION

INFORMATION Rates shown are full color display ad rates

COVER POSITIONS Add 15% to the rates shown 12-time rates

(must purchase all 12 months)

PAGES 3, 5, 9 Add 10% to the rates shown 12-time rates

(must purchase all 12 months)

BELLYBAND WRAPS$4,500

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

4

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

NIADA/NAAA AUCTION DIRECTORY LISTING PACKAGESNAAA & NIADA have teamed up to provide all NAAA member auctions a huge discount on Used Car Dealer magazine’s monthly auction directory listings.The calendar year auction directory listing packages include the following exposures:• Listings printed monthly

in the printed version of Used Car Dealer Magazine (distributed to all NIADA dealer members and all NAAA members nationwide).

• Online at www.niada.com along with a free hyperlink to your auction website.

• On NAAA’s website at www.naaa.com.

• Within the online version of the magazine at www.usedcardealermagazine.com.

Option A $840 Yearly(paid upfront for the year by November 18, 2020 - $70/month)• Full contact info• Up to five employee lines• All sale dates and times• Unlimited consignor notations• Up to three color logos

+ NAAA logo• Contract year is January

1 - December 31. All new listings falling between those dates wil be pro-rated for the balance of the year.

• Full payment for year is due in advance of directory listing being published.

Option B $695 Yearly(paid upfront for the year by November 18, 2020 - less than $58/month)• Full contact info• Up to three employee lines• All sale dates and times• Up to 10 consignor

notations• One color logo + NAAA logo

SIZE SQUARE $200 $150 $100 1.75 X 1.75 RECTANGLE $300 $250 $175 1.75 X 2.5 RECTANGLE $400 $325 $250 3.5 X 2.5

BLACK & WHITE

small

large

1x 6x 12x

FULL PAGE $3,585 $3,440 $3,360 $3,100 2/3 PAGE $2,910 $2,830 $2,760 $2,600 1/2 PAGE $2,650 $2,590 $2,480 $2,355 1/3 PAGE $2,130 $2,085 $2,035 $1,870 1/6 PAGE $1,815 $1,775 $1,680 $1,605

COLOR1x 3x 12x6x

WWW.USEDCARDEALERMAGAZINE.COM• LEADERBOARD BANNER 728X90 $500

• EXCLUSIVE BANNER 1 200X200 $250

• EXCLUSIVE BANNER 2 200X200 $250

• EXCLUSIVE BANNER 3 200X200 $250

Page 5: TABLE OF CONTENTSNIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15 ONLINE PROGRAMMATIC

AD SPACE PER INSERTION FULL PAGE $2,200

2/3 PAGE $1,950 HALF PAGE $1,600 1/3 PAGE $1,150

BHPH DEALER MAGAZINE WWW.BHPHDEALERMAG.COM

• BHPH DEALER is the official bi-monthly publication targeted specifically for BHPH

dealers nationwide.

• BHPH DEALER is a bi-monthly magazine, published on the even months of the year.

• BHPH DEALER is distributed to over 12,000 verified BHPH specific dealers & subscribers.

• BHPH DEALER MAGAZINE CONTENT provides used vehicle professionals with

timely, informative industry news, analysis and expert advice empowering BHPH dealers with the knowledge and expertise necessary to operate their businesses more profitably and efficiently.

NAAA ON THE BLOCK MAGAZINE

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

5

BHPH

DEALER MAGAZIN

E / ON

THE BLO

CK MAGAZIN

E

M A G A Z I N EPOWERED BY

T H E O F F I C I A L N I A D A P R E M I E R S U B P R I M E A U T O R E S O U R C E • J U N E 2 0 1 9

BENCHMARKISSUE

SPECIAL

| PAGES 16 - 22 |

ByriderFranchise.com

SEE US AT

BOOTH# 626

NIADA.Corner.Ad.indd 1 4/25/19 4:32 PM

JUNE 2019 ← BHPH DEALER 17

2018

2018

2017

2017

2016

2016

Advertising Bank Charges Contributions Depreciation Dues and Subscriptions Insurance Legal and Accounting Outside Services Office Expense Rent Repairs and Maintenance Salaries (Non-Owners) Taxes - General Other Operating Expense Taxes - Payroll Utilities and Telephone Travel / Training TOTAL OPERATING EXPENSE

LOSS STATISTICS 2016-2018 (STATISTICS SUPPLIED BY SUBPRIME ANALYTICS)

TOTAL OPERATING EXPENSE

WHAT’S AHEAD FOR 2019?Although 2018 was a challenging and competitive year,

new profit opportunities are ahead for independents in

2019 as follows:1) Although capital availability for subprime auto remains

challenging, competition from finance companies and

captives will decline as they shift to higher credit

quality customers. This creates an excellent

opportunity for independents to regain market

share if they have capital available to fund the growth.

2) New car prices coupled with higher interest rates

make new vehicles unaffordable to many customers.

This should result in an increase in used

car sales for 2019.3) Cash efficient business models continue to provide

higher returns on portfolio investments and reduce

portfolio risk and the need for additional capital.

4) Customer relationships are needed to regain and to

retain the best subprime customers. Operators who

proactively use social media to connect and collect

with subprime customers will do better. Subprime

operators can no longer rely on tax refund business to

regain lost market share.5) In order to control operating costs, implementing new

technology to improve efficiencies is recommended.

The biggest historical BHPH “game changers” have

been pay portals (ACH, debit cards, etc.), GPS that

improves recoveries and collections, and the use of

related finance companies to reduce federal income

taxes on “phantom income”. Texting and the increased

evolution of social media are the best prospects for the

future.6) As congress enacts changes at the CFPB, compliance

remains very important. The state attorneys general

have become the new enforcers as the CFPB transfers

its enforcement power to them.7) Competition for the best subprime customers has

diluted their overall credit quality. Therefore, a better

matching of customer income with the cost of the

vehicle and its operating expense is needed to keep the

subprime vehicles sold.8) While used car values remained relatively stable in

2018, further declines should be expected in later

model inventory as off lease and off rental vehicles

remain in abundant supply.9) The subprime leasing model has merit in states where

compliance rules favor it. However, very limited

capital availability, differing state compliance, limited

software options, and the lack of secondary markets

continue to limit leasing opportunities. Our metrics

indicate higher recoveries are possible with the leasing

business model. Operators must educate themselves on new market

developments and market changes, the latest technology,

enforcement actions, and capital market availability to

prosper on the opportunities ahead. The best way to

“accelerate your success” is to attend the NIADA/NABD

Convention and Expo in Las Vegas on June 17-20, 2019.

KEN SHILSON ([email protected]) IS PRESIDENT

OF SUBPRIME ANALYTICS (WWW.SUBANALYTICS.COM)

AND NABD (WWW.BHPHINFO.COM).

COST OF VEHICLE SALES 2016-2018 Cost of Vehicles Reconditioning Costs

Other TOTAL COST OF VEHICLE SALES

% OF VEHICLE SALES

COST OF GOODS SOLD AND

OPERATING EXPENSE DETAIL

THE ABOVE REFERENCED LOSS DATA WAS DETERMINED BY ELECTRONICALLY ANALYZING APPROXIMATELY 1.7 MILLION LOANS,

AGGREGATING APPROXIMATELY $15 BILLION, TO IDENTIFY LOSS RATES AND TO UNDERSTAND WHY THEY OCCURRED.

(FINANCIAL STATISTICS SUPPLIED BY SGC CERTIFIED PUBLIC ACCOUNTANTS)

Average Gross Dollar Loss (Before Recoveries)Average Net Dollar Loss (After Recoveries)

Average Default Rate (% of Loans Written Off)

Average Gross Dollar Loss Rate (% of Principal)

Average Net Dollar Loss Rate (% of Principal)

Average Recovery (% of Principal Charged off)

Highest Cumulative Default (Month After Origination)

Highest Frequency of Default (Month After Origination)

Worst Periodic Loss (Month After Origination)

3.74 % 0.17 % 0.03 % 0.49 % 0.15 % 0.31 % 0.24 % 0.79 % 0.79 % 2.28 % 0.15 % 11.97 % 0.09 % 0.16 % 0.51 % 0.59 % 0.33 % 22.79 %

BHPH BENCHMARKS

49.24 % 8.39 % 3.13 % 60.76 %

$ 7,771 $ 5,916 33.96 % 38.76 % 28.42 % 23.87 %22nd Month7th MonthFebruary

3.53 % 0.17 % 0.03 % 0.43 % 0.21 % 0.39 % 0.22 % 0.46 % 0.76 % 2.09 % 0.31 % 11.00 % 0.12 % 0.06 % 0.50 % 0.41 % 0.31 % 21.00 %

BHPH BENCHMARKS

49.47 % 7.87 % 2.66 % 60.00 %

$ 9,175$ 7,034 34.97 % 40.66 % 29.29 % 23.33 %22nd Month7th MonthFebruary

3.29 % 0.23 % 0.02 % 0.34 % 0.19 % 0.38 % 0.48 % 0.24 % 0.77 % 2.13 % 0.27 % 10.11 % 0.10 % 0.05 % 0.72 % 0.39 % 0.29 % 20.00 %

49.81 % 8.53 % 2.66 % 61.00 %

BHPH BENCHMARKS LHPH BENCHMARKS $ 8,910$ 7,033 35.58 % 39.56 % 27.34 % 21.07 %22nd Month8th MonthFebruary

$ 10,555$ 6,197 32.87 % 32.72 % 22.20 % 41.29 %22nd Month5th MonthFebruary

20162017

20182018

2 0 1 8 Y E A R I N R E V I E W | 2018 BHPH INDUSTRY BENCHMARKS | BY KENNETH SHILSON

BHPH_0619.indd 17

5/17/19 11:45 AM

• BHPH DEALER will include real strategies, market analysis and tools to

help the BHPH dealer community maximize the performance and profitability of their dealerships.

• BHPH DEALER focuses on the financial interests of used vehicle dealers, both

franchised and independent. Our magazine has a special focus on the BHPH, subprime and specialty finance segments of a $345 billion a year industry.

• NAAA’S ON THE BLOCK MAGAZINE is the official bi-monthly publication of the

National Auto Auction Association targeted to the remarketing and auto auction communities nationwide.

• ON THE BLOCK is a bi-monthly supplement of Used Car Dealer magazine, published on

the odd months of the year.

• ON THE BLOCK is distributed to all 16,000+ dealer members of NIADA, and

all 1,400+ members of the National Auto Auction Association.

BHPH CORNER COVER PACKAGE: $4,000 includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column. (750-800 words)

• ON THE BLOCK provides NAAA members updates on association news and events,

local auction news, as well as auction safety and arbitration education, legal briefs, and remarketing articles from experts and vendor partners throughout the auction industry.

• ON THE BLOCK also takes great pride in recognizing and promoting local auction

community service programs nationwide. In the spirit of celebration, ON THE BLOCK also promotes the many scholarship award winners and achievements of their fellow auction members, staff and families.

2020 NAAA ON THE BLOCK MAGAZINE AND BHPH DEALER MAGAZINE DISPLAY AD RATES

NAAA OTB MAGAZINE can also be viewed online at www.niada.com/naaa_on_the_block_magazine.php ➢BHPH DEALER MAGAZINE can also be viewed online at WWW.BHPHDEALERMAG.COM

2020 AD SPACE RESERVATION & ARTWORK DEADLINES

JANUARY OTB 11/21/2019 11/29/2019 FEBRUARY BHPH 12/20/2019 1/3/2020 MARCH OTB 1/24 1/30 APRIL BHPH 2/21 2/27 MAY OTB 3/20 3/27 JUNE BHPH 4/20 4/27 JULY OTB 5/21 5/28 AUGUST BHPH 6/19 6/26 SEPTEMBER OTB 7/23 7/30 OCTOBER BHPH 8/21 8/28 NOVEMBER OTB 9/22 9/28 DECEMBER BHPH 10/22 10/29

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Page 6: TABLE OF CONTENTSNIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15 ONLINE PROGRAMMATIC

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

6

NIADA USED CAR INDUSTRY REPORT WWW.NIADA.COM/PUBLICATIONS.PHP

GENERAL INFORMATION• This all-inclusive annual report debuts

yearly at NIADA'S National Policy Conference in Washington D.C. at the end of September and is mailed the first week of October to all 16,000+ NIADA members. Additional distribution at several industry events, conventions & trade shows throughout the year. This report will also be available for purchase online to all non-members throughout the year at www.niada.com/publications.php

• Includes dealer and auto auction industry demographics, charts and trends, as well as studies and research conducted and collected from various industry and allied industry experts.

Half and full page four-color display ads are now available in the 2020 NIADA Used Car Industry Report. Distribution is 22,000+ annually to the entire NIADA and NAAA membership, by online subscription and special requests, at the NIADA Annual Convention, and at national industry trade shows throughout the year.

AD PLACEMENTS• Cover positions are on a first- come first-

served basis, with first right of refusal from current cover position advertisers.

• Placement of ads in your industry’s area of expertise within the industry report are available on a first-come first-served basis.

The Used Car Industry Report is also sold online inclusive of advertisements at niada.com/publications.php

BACK COVER $4,200

INSIDE FRONT COVER $3,950

INSIDE BACK COVER $3,850

FULL PAGE $3,650(Within the publication)

1/2 PAGE $2,800(Within the publication)

2015

2015

2015

NIADA USED CAR INDUSTRY REPORT AD DISPLAY RATES

5WWW.NIADA.COM

2019 USED CAR INDUSTRY REPORT

LETTER FROM THE CEO

SECTION 01 2018 NIADA MEMBERSHIP DATA ..................................................................................................................6SECTION 02 NIADA 2019 Q2 BUSINESS CONFIDENCE SURVEY ....................................................................................12SECTION 03 BUY HERE-PAY HERE ....................................................................................................................................14SECTION 04 2018 NADA USED CAR SALES BY MONTH BY CHANNEL ...........................................................................22SECTION 05 2019 MARKET INSIGHTS AND OUTLOOK - COX AUTOMOTIVE ................................................................26SECTION 06 2019 USED VEHICLE OUTLOOK - EDMUNDS .............................................................................................30SECTION 07 MERCHANDISING IN TODAY’S DIGITAL WORLD - CARFAX ......................................................................36SECTION 08 2019 CAR BUYER JOURNEY STUDY - COX AUTOMOTIVE .........................................................................40SECTION 09 CLOSING THE TRUST GAP IN THE PURCHASE & TRADE-IN PROCESS - TRUECAR ...............................44 SECTION 10 CHANGING BODY STYLE TASTES - CARGURUS .........................................................................................48

SECTION 11 THE QUEST FOR ROI - AUTOSOFT ...............................................................................................................52SECTION 12 THE CARVANA BUSINESS MODEL: WHY IT WORKS - DOMINION/CROSS-SELL ....................................56SECTION 13 SUBPRIME CREDIT & LENDING TRENDS - EQUIFAX ................................................................................60SECTION 14 RETENTION VALUES ANALYSIS - BLACK BOOK .........................................................................................64SECTION 15 TIPS TO IMPROVE CREDIT APPLICATION APPROVALS - HOME LOAN AUTOMOBILE LENDING .........66SECTION 16 DEALERS GAIN IMPOUND FEE RELIEF - GOLDSTAR BY SPIREON .........................................................68 SECTION 17 THE DIGITAL CUSTOMER EXPERIENCE - ROUTEONE ...............................................................................72SECTION 18 MOBILE CHAT LEAD SUCCESS - OFFERUP ................................................................................................74SECTION 19 AUCTION PERSPECTIVES:

MANHEIM, ADESA, SERVNET, IAG, AMERICA’S AUTO AUCTION, BLACK BOOK .....................................76

The 2019 Used Car Industry Report perfectly describes this narrative as the industry rebounds from the fluctuations in automotive lending and underwriting over the past couple of years.

Prime and near-prime lenders are normalizing their marketplace positions and competing for customers with stronger incomes, and by extension are placing tighter restrictions on auto finance contracts for non-prime and subprime customers.

Auto lenders lending in their normal channels is good for the industry, especially Buy Here-Pay Here dealers and operators.

Our 2019 report begins with detailed statistics and demographics from NIADA’s members, and is a valuable tool for our dealer members to compare their dealership numbers and operations to other dealer members nationwide.

Special thanks to those who take the time to complete our membership surveys. Your time and effort is extremely important, ensuring statistical relevance and creating a benchmark for NIADA membership.

The NIADA Business Confidence Survey (Section 2) continues to add a unique, real-time dealer perspective on the state of the industry and its confidence regarding key business indicators.

The quarterly results, compiled with the assistance of industry partner Equifax, are a great educational tool to pass on to legislators, regulators, media and others who seek better insight into the industry on a timely, consistent basis.

As NIADA continues to educate national, state and local officials about the used auto industry, our strong alliances with industry associations like NADA, NAAA and NABD, as well as our many industry vendor partners

INDUSTRY CONFIDENCE REMAINS STRONG:CONTINUED GROWTH IN RETAIL SALES AND LOW UNEMPLOYMENT ARE KEY INDICATORSDEALERS REMAIN CAUTIOUSLY OPTIMISTIC AS THEY MANAGE INDUSTRY DISRUPTION AND THE UPCOMING PRESIDENTIAL ELECTION.

by Steve Jordan, NIADA CEO who assist with data efforts throughout this report are vital to our advocacy efforts.

In Section 3, NABD provides in-depth analysis of the Buy Here-Pay Here segment for the year past, along with forecasts for what BHPH dealers can expect for the rest of 2019 and beyond.

As mentioned, the Used Car Industry Report is also filled with invaluable data from several of NIADA’s industry vendor partners and leading nationally recognized automotive brands. These companies spend millions of dollars on research of the used vehicle industry, including dealer and consumer studies and white papers, contributing to the overall perspective and confidence we all have in the automotive industry.

In Section 4, J.D. Power/NADA Used Car Guide provides a breakdown of used car sales by channel by month for the year 2018, followed in Sections 5 and 6 by 2019 in-depth market insights and outlooks from Cox Automotive and Edmunds. CPO data and trends are also noted within Section 6 on page 33. And speaking of CPO, our NIADA Certified Pre-Owned program continues to evolve with a brand new NIADA CPO inventory tool. Visit www.niadacertified.com for more information and to sign up to become an NIADA CPO dealer today.

Moving on, our longtime industry partner CARFAX kicks off a series of consumer studies in Sections 7 through 10. Dealers need to carefully review the research graciously provided by CARFAX, Cox Automotive, TrueCar, and CarGurus, as these sections detail merchandising in the digital world and provide updated information on car buyers’ journeys from beginning of search all the way to post sale. New TrueCar data provides a study on trade-in process trust issues, and CarGurus is back for a second year in our report with consumer

data detailing vehicle body style preferences.New data from AutoSoft in section 11

focuses on dealer ROI. Dominion Cross-Sell in Section 12 provides a unique perspective on the Carvana business model and provides tips on how to compete with it.

Financial data from Equifax on subprime credit and lending trends is noted in Section 13. Industry partner Black Book once again provides very important narrative and charts on retention values in Section 14. Continuing with financial themes, Section 15, provided by Home Loan Investment Bank, offers tips to assist your customers in getting credit application approvals.

GoldStar by Spireon in Section 16 provides a fresh perspective and data on impound fee relief and how it affects dealers’ bottom lines. More consumer data is presented by RouteOne in Section 17, summarizing the latest in digital consumer experiences in the automotive finance industry.

Dealer marketing is highlighted in Section 18, as OfferUp details the rise of mobile marketing and lead generation data through this growing marketing medium.

Our report ends this year with a series of Auction Industry Perspectives from several auction industry partners and independent auction groups. The auction industry is a vital part of our industry, and NIADA continues to work closely with the National Auto Auction Association (NAAA) on many initiatives and programs to keep dealers and auctions informed, educated and on the same page.

I’d like to thank all of our industry partners who help us make NIADA’s annual Used Car Industry Report a must-have in understanding our industry.

And I want to thank you, our dealer members and our allied industry partners for your ongoing feedback and support of our shared goals.

A Publication Of The National Independent Automobile Dealers Association. Used Car Dealer (ISSN# 0279425X)is published monthly with one additional special issue, Used Car Industry Report, that is published in October by the National Independent Automobile Dealers Association Services Corporation, 2521 Brown Blvd., Arlington, TX 76006-5203; phone (817) 640-3838. Annual subscription rates for NIADA members: $8. Non-member subscription rates are $150. Periodicals postage paid at Dallas, TX. POSTMASTER: Send address changes to Used Car Dealer, 2521 Brown Blvd., Arlington, TX 76006-5203. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of Used Car Dealer or the National Independent Automobile Dealers Association. Likewise, the appearance of advertisers, or their identification as member of NIADA, does not constitute an endorsement of the products or services featured. Copyright© 2019 by NIADA Services, Inc. All rights reserved.

TABLE OF CONTENTS

UCIR_2019.indd 5 8/29/19 4:19 PM

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NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

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1/2 PAGE SPREAD

1/2 PAGE HORIZONTAL

1/2 PAGE VERTICAL

7.367 x 4.811

4.811x

7.312

DISPLAY AD SPECS USED CAR DEALER MAGAZINE • ON THE BLOCK • BHPH MAGAZINE

FULL PAGE

2/3 PAGE VERTICAL2/3 PAGE HORIZONTAL

JUNIOR SPREAD

(V) 2.312 X4.875(H) 4.813 X 2.313

1/6 PAGE

(V)

1/6 PAGE (H)

1/3 PAGE VERTICAL1/3 PAGE SQUARE

4.813 X

4.813

AD MATERIALS All measurements in inches, width by height. Keep all text and logos in live area.

High resolution PDF formatted ads are preferred and can either be e-mailed to your advertising representative or mailed on CD to the NIADA. Advertiser may also place artwork on our FTP site. Contact your advertising representative for FTP site instructions.

IMAGE RESOLUTIONSPlease make sure the entire file is high resolution and that all images within the ad are 300 dots per inch (D.P.I.) Ads and images that are not to specs will be sent back to the advertiser.

COLORAll spot and four-color ads should be converted to CMYK.

FONTSPlease make sure all fonts are outlines in the file before saving to PDF or EPS.

AD SIZEAd sizes must conform to the sizes presented in this media kit. Publisher will not reduce or enlarge ads to fit required space. Incorrect size ads will be sent back to advertiser.

ADVERTORIALSCopy Regulations Advertorials must include words “Paid Advertisement” prominently on the ad. Used Car Dealer Magazine/State Magazines reserves the right to refuse advertorials based on contents of the material and/or the refusal of the advertiser to include the words “Paid Advertisement” on the advertising piece.

WITH BLEED 8.625 X 7.937

NO BLEED15.75 X 6.084

WITH BLEED

17.00 X 7.5

TRIM8.375 x 10.875

WITH BLEED

8.625 x 11.125

1/6 PAGE

NO BLEED4.813 X 9.875

WITH BLEED 5.127 X 11.127

NO BLEED2.312 X 9.875

WITH BLEED 2.937 X 11.127

WITH BLEED

17 X 5.436

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NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

NIADA.TV www.niada.tvNIADA.TV www.niada.tv

NIADA.TV is a free network of educational and training videos available for all franchise and used car dealers, NAAA members, industry leaders, vendors, and all dealership staff. NIADA.TV includes over 500 hours of free dealer educational videos, industry news programs, industry highlights, monthly special program series, as well as live webcasts of industry events and educational sessions. The NIADA.TV network is divided into 10 Channels, each designed to assist dealers and their staff in establishing and expanding their dealership operations and profitability. The leading trainers, researchers and experts in the automotive field are highlighted in videos throughout each channel.

REGULAR PROGRAMMINGDealer educational sessions are filmed regularly at various automotive conferences, national and state conventions, and at industry events throughout the year. Programming is updated regularly on the site, and placed within the appropriate network channel. The channel menu is located to the left of the home page. Channels include Sales/Marketing, CPO, BHPH, Operations, Finance/Insurance, Remarketing, Compliance/Legal, Aftermarket/SEMA, Association News, Industry Events, and Special Features. Dealers can also share all NIADA.TV videos via their social media outlets, and can rate and provide feedback and comments on all videos offered throughout the site. If you are interested in NIADA.TV filming your upcoming convention, conference, or automotive special event, contact NIADA at 817-640-3838.

SPECIAL MONTHLY PROGRAMMINGMany industry partners and vendors team with NIADA.TV to provide a series of monthly short video tips and tools of the trade to assist in your everyday business. Each series has its own dedicated web page on NIADA.TV. These series can be found midway down the home page of www.niada.tv. NIADA.TV promotes these special program series updates monthly via email campaigns, on the NIADA Facebook Page, and in various other NIADA dealer communications. If you would like to team with NIADA.TV to offer a monthly special program series, call NIADA at 817-640-3838.

LIVE WEBCASTSNIADA.TV provides live coverage of industry events throughout the year via our live online webcasts, such as the yearly World Automobile Auctioneer Championships (WAAC), the yearly NIADA National Quality Dealer of the Year Awards, and other live automotive events and live educational opportunities. Simply go to the home page of www.niada.tv and click on the live webcast promo banners to have a front row seat to the biggest and best automotive events in the industry. If you are interested in NIADA.TV filming and offering your special event via our live webcast services, contact NIADA at 817-640-3838.

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NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

9

NIADA.TV • AU

TOM

OTIVE INDU

STRY NEW

S

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

ADVERTISING/SPONSORSHIP RATES

• SALES/MARKETING Sales Training at your Fingertips

• CPO How to Develop a Profit from a CPO Program

• BHPH How to profit from your BHPH business.

• OPERATIONS Training for your entire dealership staff.

• FINANCE/INSURANCE Get the latest on the lending and insurance landscapes.

• REMARKETING Buying and Selling is the key to all profits.

• COMPLIANCE/LEGAL Stay informed and on top of legal and regulatory issues facing dealers today.

• AFTERMARKET/SEMA Learn how to start and profit with accessories and

aftermarket products.

• ASSOCIATION NEWS Get your Local, state and national information here.

• INDUSTRY EVENTS Missed an industry event? Watch it here.

• SPECIAL FEATURES

INDIVIDUAL CHANNELS

ADVERTISING/SPONSORSHIP RATESwww.niada.tv CHANNEL SPONSORSHIPSNIADA.TV network programming is divided into 10 Channels, each providing advertisers a very highly targeted opportunity to market products and services directly related to the content of each channel. Each channel has its own dedicated web page displaying and listing all of the videos and program titles within that particular channel.

NIADA.TV’S Automotive Industry News is a weekly news magazine that brings you a variety of news, information, trends, highlights of NIADA events and fun features from throughout the automotive world. Automotive Industry News is brought to you in streaming video over the Internet on the home pages of NIADA.TV and NIADA.com, as well as on NIADA’s YouTube channel. NIADA promotes this streaming video news magazine to thousands of industry emails throughout the country. Commercial advertising is available throughout the webcast.

AIN WEEKLY SPONSORSHIP PACKAGE INCLUSIONSThe weekly NIADA.TV Automotive Industry News Sponsorship package is the best online advertising package that NIADA offers. The combined impressions of all of the creative units included in this sponsor package is 22,000 total impressions per week. Sponsor Package includes the following creative units and impressions: 1. Video opening sponsorship mention (10 second script)2. Video opening logo swoop as sponsor voice over is heard3. (2) Commercial spots within the weekly AIN news program4. 185X600 web banner on the home page of niada.tv5. 200x90 logo, one sentence company description, and 185 x 600 web banner for the weekly AIN email promo that NIADA sends out to over 20,000 dealer and industry emails to promote the new weekly show6. Sponsorship mention within the weekly AIN Facebook wall post.

AIN WEEKLY SPONSORSHIP COSTSOne Week of AIN Package Sponsorship: $1,750 net per week3-6 weeks of AIN Package Sponsorship: $1,700 net per week7+ weeks of AIN Package Sponsorship: $1,600 net per week

WEEKLY AIN IMPRESSIONS & VIDEO VIEWSWeekly Impressions from video: 15,000 to 20,000Weekly impressions from home page AIN banner: 8,000 to 10,000Weekly Impressions from weekly AIN email promo: 4,000 to 7,000Weekly Impressions from Facebook AIN promo: 300-750Total Weekly AIN Impressions: 27,000 to 37,000

CHANNEL SPONSOR PACKAGE INCLUSIONS1. 30 second video commercial that automatically launches in front of every video listed within that channel2. 728x90 web banner on the channel page - includes link to your

web page3. 185 x 600 banner next to the video player of every video within

that channel - includes link to your web page

CHANNEL SPONSORSHIP RATES:SPONSORSHIP OF 1 CHANNEL $975/MONTHLY SPONSORSHIP OF 2 CHANNELS $800 PER CHANNEL PER MONTHSPONSORSHIP OF 3-4 CHANNELS $700 PER CHANNEL PER MONTH

**Costs based on minimum three month consecutive commitment.

contact [email protected] or [email protected]

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Livestream Rate SheetLeave all the technical details to us.

Half Day Recording (1 - 4 hours)

Full Day Recording (4 - 8 hours)

Basic Livestream Premium Livestream

1 2Videographer

$3,000 $5,500

$5,000 $7,500

1Number of Cameras 3

Number of Microphones 1 lavalier or 1 stick mic 3 lavs & 2 stick mics

XPowerpoint Slides Incorporated into Livestream

Password Protection X

[email protected](817) 640-3832Reach out to us today! Copyright 2019 NIADA, Inc.

* Imagine reaching a global audience. Now you can, using our livestream capabilities. Broadcast your latest event live to maximize viewership.

* Livestream an interactive sales training program to your nationwide affiliates and sales teams, saving thousands on staff travel and meeting expenses, while also saving valuable sales time away from the office.

Not seeing the livestream package you want? Contact us directly for your specific video needs.

* Travel expenses for recordings outside of NIADA headquarters is not included.* Rates vary depending on scope of project.

NIADA.TV www.niada.tv

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

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NIADA.TV

NIADA.TV www.niada.tv

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

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NIADA ONLINE ADVERTISING

• Rotating Leaderboard Banner displayed at the top of the home page of niada.com. Up to four clients max rotating on the homepage only. Banner Sizes: 28x90 $750 monthly. (2,000 to 5,000+ impressions monthly depnding on amount of rotating advertisers per month)

• (14) Exclusive Banner units displayed on the right side of almost every page of the niada.com website. Various Sizes. Static JPEG or animated GIF. $400 to $650 per month, depending on size and placement. Minimum six month run. Ask your advertising representative for availability. (11,000 to 18,000+ depending on month.)

• (7) Scrolling Banners displayed at the bottom of almost every page of niada.com website. Banner Size: 200x90. Static JPEG or animated GIF. $350-$375 per month depending on placement and length of run. Minimum six month run. Ask your advertising representative for availability. (11,000 to 18,000+ depending on month.)

WWW.NIADA.TV• (1) Exclusive NIADA.TV “Home Page Leaderboard Banner.“

Banner Size: 728x90. Static JPEG or animated GIF. $650 per month. Minimum three month run. (20,000 to 25,000 page views/impressions monthly.)

WWW.NIADA.COM

12

WWW.USEDCARDEALERMAGAZINE.COM• Leaderboard banner 728x90 $500

• Exclusive banner 1 200x200 $250

• Exclusive banner 2 200x200 $250

• Exclusive banner 3 200x200 $250

* NEW NIADA.COM WEBSITE COMING SOON! ALL EXISTING RATES & PLACEMENTS ARE SUBJECT TO CHANGE.

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NABD ONLINE ADVERTISING

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

13

NIADA / N

ABD O

NLIN

E ADVERTISING

LEADERBOARD BANNERBanner size:

728 x 90Can be static JPEG or animated GIF.

ONLY $600 / MonthMinimum 6 month run.

EXCLUSIVE BANNER UNITSBanner size:

200 X 200Can be static JPEG or animated GIF.

ONLY $400 / MonthDepending on Placement

Minimum 6 month run.

BANNER UNITS Banner size:

200 X 90Can be static JPEG or animated GIF.

$250 / MONTHMinimum 6 month run.

FOOTER BANNER UNITSDisplayed at the

bottom of all website pages Banner size:

200 X 90Can be static JPEG or animated GIF.

$200 / MONTH (16,000+ impressions monthly.)

4 available per month

4 available per month

per month

per month

Reach a very targeted and verified BHPH Dealer Owner email database of over 14,000 contacts with your email marketing content. Participating companies will receive a full tracking report and lead lists of all contacts that have interacted with the email campaign, including email opens and click-tracking. These reports and lists are generated and provided to you one week following your distribution date. These hot lead lists contain complete contact and company information (emails not included) for follow-up by your sales teams.

To Advertise, Call Joe Kearse or Reginald Allen at (832) 767-4759

NABD PARTNER EMAIL MARKETING CAMPAIGNS

ARTWORK: NABD requires clients to submit the email campaign creative (HTML and subject head of the email) one week prior to your scheduled distribution date. If client does not submit artwork prior to the day of the scheduled email, the client forfeits their email campaign date and is still responsible for payment. If client needs to re-schedule, client must notify NABD at least one week in advance of the scheduled distribution date and efforts will be made to re-schedule depending on availability.

• AUDIENCE - 14,000 BHPH DEALER OWNER CONTACTS

• AVERAGE EMAIL OPEN RATE – 14%

• DISTRIBUTION DATES- EVERY TUESDAY AND THURSDAY

(104 AVAILABLE EMAIL CAMPAIGN DATES YEARLY)

COST: $2,000 PER EMAIL CAMPAIGN

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Campaigns will be targeting our NIADA used car dealer members nationwide and/or BHPH dealers as they travel to sites across the internet on their computers, tablets, or mobile devices.There are tens of thousands of network sites your banner units willl be seen on, such as: Yahoo! News, Facebook, FoxNews, WSJ, CNBC, MSN, CNN, NY Times, Washington Post, ESPN, LA Times, US News, TechCrunch, Vice, FoxSports, CBS Sports, USA Today, NBC News, Salon, Buzzfeed, Huffington Post and more….

THROUGH SOPHISTICATED TECHNOLOGY (we’re not talking about basic retargeting) you can display advertising messages across most major website properties targeting independent dealers. This allows you to reach the exact right audience and achieve higher-quality clicks and traffic.

ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH and reach more than 11,000 verified NIADA used car dealer members and/or 11,000 verified BHPH dealers.

Rates start at just $28 CPM for a minimum buy of 100,000 impressions. Purchase a maximum impression campaign to secure a $28 CPM.

After booking your campaign you will have access to your own portal toreview campaign performance and a team to help you adjust and optimizeyour campaign.

Incorporate multiple ad sizes into any campaign as long as they all point to the same landing page in a campaign. or setup multiple campaigns with multiple landing pages.

Max file size is 40kbIf animated, make sure the animation is less than 15 seconds

For more information contact Troy Graff at 817-640-3838 [email protected]

NIADA’S ONLINE PROGRAMMATIC AD CAMPAIGNSTARGET YOUR ONLINE ADS TO INDEPENDENT DEALERS ACROSS THE ENTIRE WEB.

CAMPAIGNS CAN DELIVER THE FOLLOWING AD SIZES:

WE RECOMMEND UTILIZING THE MOST POPULAR AD SIZES WHICH WILL ENSURE EFFICIENT USE OF IMPRESSIONS

300 X 250 250 X 250 336 X 280 200 X 200 728 X 90 MOBILE : 320 X 50 468 X 60 MOBILE : INTERSTITIAL : 320 X 480

300 X 250728 X 90

160 X 600 MOBILE : 320 X 50

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The programmatic ad campaigns with NIADA is one of the most efficient programs we utilize to reach the independent dealer audience online. I'd highly recommend it!

Scott Christopher Media Strategist for Cox Good Media Ideas

_____________________________________________________________________________

We did have record turnout for our webinars using programmatic!

Susan E. Burke VP Marketing & Product

ASSOCIATIO

N EVEN

TS AND SPO

NSO

RSHIPS

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

15

ON

LINE PRO

GRAMM

ATIC AD CAMPAIGN

S

"NATIVE" ADVERTISING SPECSPlease note the text specifications below are measuring characters, not words. If you have several (2-3) extra characters, it is OK in most cases.For simplicity we offer one native advertising layout.

• Image: 1200×627• Title Text: 25 characters• Body Text: 90 characters• CTA (call to action) Text: 15 characters• Landing Page URL

“Native” makes the ads look like they are a news story or blog post

NIADA’S ONLINE PROGRAMMATIC "NATIVE" CAMPAIGNS

PROGRAMMATIC TESTIMONIALS

ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH AND REACH MORE THAN 11,000 VERIFIED NIADA USED CAR DEALER MEMBERS AND/OR 11,000 VERIFIED BHPH DEALERS.Rates start at just $28 CPM for a minimum buy of 100,000 impressions. Purchase a maximum impression campaign to secure a $28 CPM.

After booking your campaign you will have access to your own portal toreview campaign performance and a team to help you adjust and optimizeyour campaign.

Incorporate multiple ad sizes into any campaign as long as they all point to the same landing page in a campaign. or setup multiple campaigns with multiple landing pages.

Max file size is 40kbIf animated, make sure the animation is less than 15 seconds

For more information contact Troy Graff at 817-640-3838 [email protected]

RESTRICTING THE AUDIENCERestricting the audience is for example, using specific demographic data to refine the people we are displaying ads to. We are currently running campaigns targeting all NIADA Independent Used Car Dealer members and/or verified BHPH dealers in total. (Approx 11,000 independent dealers each list) But, we could narrow these lists to restrict them solely to dealers on the east or west coast, specific location(s), or limit them to dealers 40-60 years old, or those with sale levels above 100k. These are just some examples of how we could refine and restrict these lists.

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2020 NIADA | NABD www.niadaconvention.com CONVENTION & EXPO Event Date: June 15-18, 2020 Location: MGM Grand in Las VegasThe NIADA | NABD Convention & Expo is our premiere event. Combining the resources of NIADA and the National Alliance of Buy Here-Pay Here Dealers in a used car industry Mega-Conference, this Convention offers the best training available for independent automobile dealers. Education topics include: digital/social media marketing, legal and compliance issues, inventory sourcing, collections, sales, customer service, F&I, management, service department operations, cybersecurity, certified pre-owned and much more. Our Expo Hall is filled with exhibitors offering the latest cutting-edge technology, products and services designed to give you an edge as you accelerate through today’s ultra-competitive used car market.

Why You Should Attend:• Gain critical training.• Face-to-face interactions that drive new ideas and build connections.• Receive updates on legislative, regulatory, and compliance issues.• Share best practices.• Learn about the most current technologies, products, and services offered by a wide variety of

top-notch exhibitors.

For booth sales and sponsorship information contact [email protected] or [email protected]

2020 NIADA NATIONAL www.niadapolicyconference.com POLICY CONFERENCE Event Date: September of 2020 Location: Washington, D.C. One of NIADA’s primary objectives is to help policy makers understand your business and how what they do impacts you, your customers, and the used motor vehicle industry as a whole. You can help NIADA deliver that message. Each year, NIADA hosts the National Policy Conference and Day on Capitol Hill. This event is open to all NIADA members and provides a prime opportunity for you to tell your story before members of Congress and federal regulators. Join us and make your voice heard!

For sponsorship information contact [email protected]

2020 NABD BHPH www.nabdsubprimeconference.com SUBPRIME CONFERENCEEvent Date: October of 2020 Location: TBDThe NABD Buy Here-Pay Here Subprime Conference & Expo is specifically for Buy Here-Pay Here Operations. This two day conference is a one-stop shop for motivation, networking, and education needed to take your operation to the next level. Conference Highlights:• Training for New and Experienced Operators• Network with Industry Experts• Capital to Fund Your Operation• Collections and Underwriting Training• Best Practices that Work Today and in the Future• The Latest Marketing Strategies• Legal and Compliance Updates• Exhibit Hall with the Latest Products and Services• New Industry Technology

For booth sales and sponsorship information contact [email protected] or [email protected]

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NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

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NIADA’S EVENTS