marketing/ new business idea

Presented for honorable teacher Ms. Shahpar

Shams presented by

•Akramul Islam

•Md. Sirajul Islam

•Shakin Ahamed

•Naznin Nahar

•Md. Borhan Uddin

•“Delight Bread” is the first company Concerning with the manufacturing of the flavored bread.•Delight Bread is a name that has come to signify quality & freshness in bread products.

Currently Delight has three flavors:

Mango

Strawberry

Chocolate

STPD ANALYSIS

Segmentation

(Demographic)

Targeting Positioning Differentiation

Age Kids Easy to buy good

to Eat

Taste

Eating Habit Youth Healthy Flavor

Income adult Mouth watering

taste

Size

Life Style Health conscious

people

Packaging

Targeting

A huge potential market for this bread it lies

with youth whom we will be specifically targeting

road shows to be held as part of the ‘Add color’

campaign.

It I also available in mini-size factor, so it

will be highly convenient to carry along during

large journeys or trips.

Flour 130 Kg

Sugar 6 Kg

Cooking Oil 2 Kg

Yeast 2 Kg

Milk 240 Kg

Calcium Propionate 250 Kg

Calcium Acetate 100 Kg

Water 62 Kg

Flavor As per requirement.

Design & Packing

Our distribution channels in Dhanmondi are:

Bakeries

Supper stores(Agora, Minabazar, Nandons,

Almas,)

Departmental stores

Marts & edible market stores.

We mainly focus on the retailers & bakeries

because they are the only source which

delivers our product to the final consumer.

Marketing skimming

Delight is using price skimming strategy. It is a pricing

strategy in which a marketer set a relatively high price for

a product or service at first, & then lowers the over time.

A pricing method used by delight because it is easy to

calculate & requires little information.

This method determines the cost of the product that used

direct cost, on-direct cost & fixed cost whether related to

the production or sale of the product.

Product Quantity in pieces Price in TK

Delight Bread 8 piece TK 80

Delight Bread 14 piece TK 130

Delight Bread 18 piece TK 160

Market share leadership

Product Quality leadership

Media vehicle:The print & electronic medium employed in an advertising campaign used by

Delight is as follow:

Electronic Media Print Media

TV Radio News Paper Billboards

Channel I Fm 88.0 (Foorti) Prothom Alo Farmgate

R TV Fm 88.4 (Amar) The Daily Star Asad Gate

ATN Bangla Fm 89.6 (Today) Bangladesh Protidin Gulshan

Follow Us

We can also find us:

WWW.delightbread.com.bd

WWW.facebook.com/delight.bd