marketing communication presentation made by northpointers
Post on 02-Aug-2015
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➢3 local market-
•Naveen market
•Arya Nagar
•Kalyanpur
➢Interviewed customers and shopkeepers➢Street market and specialized stores
AREAS COVERED
➢People were not comfortable interacting➢“NO PHOTOGRAPHS PLEASE!!”➢ Pre-conceived notions
CHALLENGES FACED
➢There are specialized garment stores
➢Street shopping culture➢Concept of tailored dresses➢Discounts with clause➢Before hand customer judgment➢Unorganized stores
OBSERVATIONS
➢Organized stores➢Understanding the customer➢Special offers and discounts➢Advertising
RECOMMENDATIONS
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