marketing campaign for director of alumni relations

Rachel Beron’s Marketing Campaign for Director of Alumni Relations

Pepperdine Graziadio School of Business

Marketing Story

Irish Folklore says that if you follow a rainbow with leprechauns, you will find a pot of gold at the end of the rainbow.

Rachel Beron is your leprechaun that will assist Graziadio students in following the rainbow (aka the journey) to find the pot of gold (aka a beneficial alumni connection). In essence, Rachel Beron is YOUR Lucky Charm.

Poster

Mission Statement

Rachel Beron is dedicated to creating the bridge

between Graziadio students and beneficial

alumni connections.

Hashtag

#ChasefortheCharms

Business Cards

Front Side Back Side

Marketing Team

Rachel Beron-The Visionary20 Month MBA student from Los Angeles

Lulu Al-Gwaiz-Marketing Strategist20 Month MBA student from Saudi Arabia

Joseph Goriel-Graphic Designer20 Month MBA studentfrom Orange County

Rachel Beron took a journey with Graziadio students following the rainbow.

Rainbow Week

Facebook Post #1

Facebook Post #2

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Facebook Post #3

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Facebook Post #4

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Facebook Post #5

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Facebook Post #6

Facebook Post #7

Rachel Beron showed the invaluable gold coins from her pot of gold.

Gold Week

Debate Day

Gold Coins Giveaway

Bubble gum gold coins, business card, and leads to jobs and internships from career fair

Closer Look Into the Leads

Pot of Gold Dessert Day

Example of Pot of Gold Dessert

Vanilla pound cake, chocolate icing, green sprinkles, and Lucky Charms cereal! YUM!

Rachel Beron’s Brand

• Life Mission: “To create a life that positively affects other people’s lives.”

– Helping fellow classmates to find a beneficial alumni, connection, internship, and job.

– Gift giving: Being the cause of someone else’s happiness.

– Your pain is my pain, how can we work together to solve the situation?

Key Takeaways

• Market research is essential to any marketing campaign.

• Having the right mix of members on the team are key to a successful campaign.

• Branding myself as a student is an important part of Business School.

• Time (before and during marketing campaign) and Budget are essential to a successful campaign.

Thank you for your time!

Rachel Beron

Rachel.Beron@Pepperdine.edu

310-850-2253

MBA student from Pepperdine Graziadio School of Business