marketing campaign for director of alumni relations
TRANSCRIPT
Rachel Beron’s Marketing Campaign for Director of Alumni Relations
Pepperdine Graziadio School of Business
Marketing Story
Irish Folklore says that if you follow a rainbow with leprechauns, you will find a pot of gold at the end of the rainbow.
Rachel Beron is your leprechaun that will assist Graziadio students in following the rainbow (aka the journey) to find the pot of gold (aka a beneficial alumni connection). In essence, Rachel Beron is YOUR Lucky Charm.
Poster
Mission Statement
Rachel Beron is dedicated to creating the bridge
between Graziadio students and beneficial
alumni connections.
Hashtag
#ChasefortheCharms
Business Cards
Front Side Back Side
Marketing Team
Rachel Beron-The Visionary20 Month MBA student from Los Angeles
Lulu Al-Gwaiz-Marketing Strategist20 Month MBA student from Saudi Arabia
Joseph Goriel-Graphic Designer20 Month MBA studentfrom Orange County
Rachel Beron took a journey with Graziadio students following the rainbow.
Rainbow Week
Facebook Post #1
Facebook Post #2
Facebook Post #2
Facebook Post #3
Facebook Post #3
Facebook Post #4
Facebook Post #4
Facebook Post #5
Facebook Post #5
Facebook Post #6
Facebook Post #7
Rachel Beron showed the invaluable gold coins from her pot of gold.
Gold Week
Debate Day
Gold Coins Giveaway
Bubble gum gold coins, business card, and leads to jobs and internships from career fair
Closer Look Into the Leads
Pot of Gold Dessert Day
Example of Pot of Gold Dessert
Vanilla pound cake, chocolate icing, green sprinkles, and Lucky Charms cereal! YUM!
Rachel Beron’s Brand
• Life Mission: “To create a life that positively affects other people’s lives.”
– Helping fellow classmates to find a beneficial alumni, connection, internship, and job.
– Gift giving: Being the cause of someone else’s happiness.
– Your pain is my pain, how can we work together to solve the situation?
Key Takeaways
• Market research is essential to any marketing campaign.
• Having the right mix of members on the team are key to a successful campaign.
• Branding myself as a student is an important part of Business School.
• Time (before and during marketing campaign) and Budget are essential to a successful campaign.
Thank you for your time!
Rachel Beron
310-850-2253
MBA student from Pepperdine Graziadio School of Business