marketing automation 2014 in 15 numbers

Marketing Automation in the year 2014

in 15 numbers

Focus on strategies and ideas, iPresso does the rest.

Marketing Automation has seen the fastest growth of any CRM-related

segment in the last 5 years.

Which Marketing Automation features are most

important for marketers?

Email marketing - 89%.

Lead nurturing - 84%.

Campaign management - 82%.

CRM systems, mobile

and social media integration – 80%.

88% marketers are either currently using or considering implementing Marketing Automation tools in the coming year.

What are the greatest benefits

of Marketing Automation?

Improved lead managment and lead nurturing -

86%.

Gaining measurable results - 73%.

Enhanced targeting and personalization- 66%.

67% marketers who had not yet implemented

Marketing Automation tools, planned to do so in the year 2014.

86% marketers consider ‘ease of use’ as the most important criterion when

evaluating automation tools.

81% of marketers cite ‘price’ as an important factor in their decision-making process.

77% marketers cited product integration capabilities with their CRM systems, mobile and social initiatives as an

important criterion for selection.

75% marketers also look for a tool which has analytics and reporting features.

Out of the marketers who already have an automation solution, 29% plan to increase their

investment this year.

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